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Ann Handley – Marketer, Writer, Wearer of Cool Glasses and All About Content

Ann Han­d­ley is all about con­tent. If it’s not worth say­ing, don’t say it and go out and find some­thing that is worth say­ing and that will sup­port your brand and mar­ket­ing efforts at the same time. As chief con­tent offi­cer for Mar­ket­ing­Profs it’s Ann’s job to get a han­dle on blog­ging, pod­casts, video and writ­ten con­tent and show her clients how to get the most out of their online mar­ket­ing strat­e­gy. She’s def­i­nite­ly a fig­ure worth watch­ing if you’re in media jobs. Where’d It All Start? Han­d­ley is a dig­i­tal vet­er­an, with over 13 years expe­ri­ence man­ag­ing con­tent and help­ing busi­ness­es and indi­vid­u­als devel­op rela­tion­ships with their clients through the clever use of infor­ma­tion. An alum­ni of Sim­mons Col­lege and for­mer free­lance cor­re­spon­dent at the Boston Globe and asso­ciate edi­tor at Banker and Trades­man, she’s also the co-author of ‘Con­tent Rules: How to Cre­ate Killer Blogs, Pod­casts, Videos, Ebooks, Webi­na­rs (and More) That Engage Cus­tomers and Ignite Your Busi­ness’ and she has a pas­sion for using emerg­ing new media tools and tech­nol­o­gy to devel­op and add val­ue. But how does she think mar­keters can make sure they stay rel­e­vant in a world that’s gone social and tech crazy? She…

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Gary Vaynerchuk and the warmth of social media

Out­spo­ken? Arro­gant? Just plain crazy? What­ev­er you might think of Gary Vayn­er­chuk, there’s no deny­ing he’s a great expo­nent of sim­ple, pared down social media mar­ket­ing. CEO of Vayn­er­Me­dia, Gary Vayn­er­chuk began his dig­i­tal career by set­ting up the online arm of his par­ents’ wine busi­ness, winelibrary.com, tak­ing turnover from $3 mil­lion in 1997, to $45 mil­lion just eight years lat­er He’s a social supre­mo who is def­i­nite­ly one to watch for any­one in media jobs. By read­ing up on the indus­try, gain­ing as much expe­ri­ence as he could and mak­ing him­self indis­pens­able to wine buffs every­where, Gary’s wineli­brary is still going strong thanks to his com­mit­ment to devel­op­ing the busi­ness and his endear­ing­ly infor­mal style. Since set­ting up wineli­brary, Vayn­er­chuk took every­thing he learnt and cre­at­ed Vayn­er­Me­dia, a com­pa­ny that helps For­tune 500 com­pa­nies ‘find their social media voice’. But don’t be fooled into think­ing that Gary Vayn­er­chuk is a hard-head­­ed mar­keter who’s all about the quick buck. In fact, the oppo­site is true. In It for the Long Term Vayn­er­chuk was born in the for­mer USSR in the small town of Babruysk. He emi­grat­ed with his fam­i­ly to the US in 1978 and he and his par­ents set­tled…

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Social Media Marketing? It’s Elementary According to Scott Monty

Scott Mon­ty. Glob­al dig­i­tal and mul­ti­me­dia com­mu­ni­ca­tions man­ag­er for one of the biggest com­pa­nies in the world and Sher­lock Holmes fanat­ic. He’s also par­tial to a spat or two in pub­lic. If there’s one per­son any­one in media jobs should be pay­ing atten­tion to it’s Scott Mon­ty. He’s the guy in charge of social media mar­ket­ing for Ford Motor Com­pa­ny and has been described by Ford CEO Alan Mulal­ly as ‘a vision­ary’, while he’s also been referred to as ‘an unstop­pable force of nature’ and ‘the best cor­po­rate social media lead on the plan­et’. Praise indeed. But as you will dis­cov­er, Mon­ty is not a hum­ble man, and nor does he favour hid­ing his light under a bushel… Face­book Fun Towards the end of 2012, Gen­er­al Motors, Ford’s arch neme­sis announced it would be pulling the plug on its $10 mil­lion Face­book ad bud­get. Rather than keep­ing qui­et and main­tain­ing a dig­ni­fied silence, while beaver­ing away and mak­ing head­way as his fiercest rival slunk off the edge of the dig­i­tal land­scape, Mon­ty seemed more than hap­py to stick the knife in. And give it a twist. He has near­ly 90,000 fol­low­ers on Twit­ter, and they all read this: “It’s all…

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LockerDome: turbocharged fan pages for turbocharged sports pros

Social media man­agers and con­tent man­agers inclined toward nov­el­ty and inno­va­tion might do well to take heed of the Lock­er­Dome sto­ry – the explo­sive­ly grow­ing social media web­site spe­cial­iz­ing in pro­fes­sion­al sports for pro­fes­sion­al ath­letes. For pro­fes­sion­al ath­letes, the startup’s 30-year old CEO and co-founder, Gabe Lozana, explains that a Lock­er­Dome net­work is “like a Face­book fan page on steroids.” And with eight mil­lion month­ly unique vis­i­tors drop­ping by over the last 13 months, he’s not exag­ger­at­ing. Lock­er­Dome offers an online plat­form for pro­fes­sion­al ath­letes, sport­ing media celebri­ties and sports brands to ampli­fy their social media pres­ence. Since there are 1,475 of them, it’s clear that it’s become quite the hub for this goal. A game chang­ing encounter Things weren’t always so daz­zling­ly suc­cess­ful, how­ev­er. After its launch in 2008, the start­up limped around for its first four years until a chance encounter turned into a game chang­er. Lozano had a con­ver­sa­tion with his fel­low St. Louis res­i­dent Jim McK­elvey – the man who found­ed mobile pay­ments firm Square. The meet­ing led to a rebirth and Lozana re-inven­t­ed his brain­child as a sports site that would fea­ture pro­fes­sion­al ath­letes. And boy did that re-think pay off. Exec­u­tives pre­dict that Lock­er­Dome…

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Sundeep Kapur Says the Fortune 500 Still Don’t Get Digital

Sun­deep Kapur is one of the country’s fore­most expo­nents of mul­ti-chan­nel mar­ket­ing and is ded­i­cat­ed to help­ing big brands make sense of cross-plat­­form pro­mo­tion. He’s been doing it since 1990, but accord­ing to Sun­deep, the big boys still have a lot to learn. Kapur is def­i­nite­ly one to watch for any­one look­ing for media jobs. Kapur, or ‘Email Yogi’ as he is known, is direc­tor of strate­gic mar­ket­ing at the NCR cor­po­ra­tion is an expert on com­bin­ing your email, online, social media and mobile mar­ket­ing into one stream­lined and ful­ly inte­grat­ed pack­age, and writes and speaks reg­u­lar­ly on the sub­ject. What’s Sundeep’s Sto­ry? He has a BA in Eco­nom­ics, a BS in Com­put­er Sci­ence and an MBA so he’s well-qual­i­­fied to assist with con­verged chan­nel strate­gies, and hav­ing over 20 years’ expe­ri­ence helps as well. Sun­deep is a pas­sion­ate teacher who’s com­mit­ted to ensur­ing busi­ness­es make the most of the com­mu­ni­ca­tion chan­nels avail­able to them, par­tic­u­lar­ly social media – oh, and he’s pret­ty good at direct mar­ket­ing too. “Most brands are try­ing real­ly hard to suc­ceed with their social media ini­tia­tives,” he said. “They are try­ing new ways to engage — from receipts at check­out to adver­tise­ments in news­pa­pers; brands…

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