Social media managers and content managers inclined toward novelty and innovation might do well to take heed of the LockerDome story – the explosively growing social media website specializing in professional sports for professional athletes.
For professional athletes, the startup’s 30-year old CEO and co-founder, Gabe Lozana, explains that a LockerDome network is “like a Facebook fan page on steroids.” And with eight million monthly unique visitors dropping by over the last 13 months, he’s not exaggerating.
LockerDome offers an online platform for professional athletes, sporting media celebrities and sports brands to amplify their social media presence. Since there are 1,475 of them, it’s clear that it’s become quite the hub for this goal.
A game changing encounter
Things weren’t always so dazzlingly successful, however. After its launch in 2008, the startup limped around for its first four years until a chance encounter turned into a game changer. Lozano had a conversation with his fellow St. Louis resident Jim McKelvey – the man who founded mobile payments firm Square. The meeting led to a rebirth and Lozana re-invented his brainchild as a sports site that would feature professional athletes.
And boy did that re-think pay off. Executives predict that LockerDome is on course to attract 20 million monthly unique visitors over the next year. Back in December, the St, Louis Business Journal reported that the startup had passed the 3 million unique monthly visitors mark. Just a fortnight later it had to publish an update that LockerDome had passed the 4 million mark.
Unsurprisingly, it’s managed to raise $3 million and Lozano is confident that by March 31st there’ll be another $5 million in the coffers, bringing the total to $8 million. It’s heavily reliant on advertising, but given that it’s free accounts attract a core audience of affluent 18 to 34 year-old males, Madison Avenue is salivating like Pavlov’s dogs.
Lozano thinks bigger things are to come, and likens LockerDome to Twitter in 2008, the point when it began to really explode and become a global phenomenon.
This ambition is no mere pipedream – his company is getting noticed by the sports business industry. Here’s what Devin Lacerte of sports entertainment and lifestyle marketing agency Octagon had to say about it, “What Gabe’s company is doing is phenomenal. Garnering so many unique visitors in such a short time is nothing short of incredible.”