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Is Keek poised to become the Instagram of video sharing?

Social media man­agers and con­tent man­agers inter­est­ed in social media suc­cess sto­ries might do well to check out the impres­sive rise of Keek, the Toron­­to-based social video shar­ing start­up, which has just secured new fund­ing total­ing $18 mil­lion. Gal­lop­ing pop­u­lar­i­ty This lit­tle firm appears to be doing a lot right.  Investors cer­tain­ly seem to think so.  And so, evi­dent­ly, do its users: their num­bers have soared from just a few thou­sand in the months after its launch to 15 mil­lion unique users per month mak­ing 75 mil­lion vis­its per month. In the last month alone, the com­pa­ny has acquired 6 mil­lion new sign-ups at a rate of around 200,000 a day.  It’s enough to make the aver­age com­mu­ni­ty man­ag­er go green with envy. The lat­est fund­ing round was led by AGF Invest­ments, Plaza­corp Ven­tures and Pine­tree Cap­i­tal, with addi­tion­al invest­ment from Cran­son Cap­i­tal. But what’s per­suad­ing these investors to reach for their check­books? For­get enter­tain­ment.  Video is com­mu­ni­ca­tion Those num­bers speak vol­umes.  The startup’s unique­ness lies in its use of short videos (36 sec­onds max­i­mum) as a means of com­mu­ni­ca­tion rather than sim­ply enter­tain­ment.  Things real­ly start­ed to take off last spring, when Keek moved from being web-only to mobile…

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Want to Attract Customers for Free? It’s All About Content According to Rand Fishkin.

Rand Fishkin is on a mis­sion. He’s an SEO expert that believes spon­sored sto­ries and tweets, as well as Google Ads, are a waste of mon­ey, and he wants us to know why. Rand began dab­bling in the World Wide Web 20 years ago and since then he’s built up a suc­cess­ful career as a search mar­keter; recent­ly reveal­ing his secrets to snag­ging cus­tomers with­out an enor­mous out­lay. Those in media jobs should sit up and take notice. Buy­ing Ads Does Not a Mar­keter Make Fishkin, who’s a grad­u­ate of the Uni­ver­si­ty of Wash­ing­ton and pre­vi­ous­ly worked for Out­lines North­West, firm­ly believes that spend­ing pots of cash on ads does not make you a mar­keter. A fact he says, is borne out by the fig­ures. “Only 10 per­cent of clicks on Google go to ads, while 90 per­cent are on organ­ic results. Search engine opti­miza­tion, or SEO, is much cheap­er. The aver­age cost of cus­tomer acqui­si­tion through online adver­tis­ing is $500,” accord­ing to Fishkin. “But the same cus­tomer can be found through great web con­tent for just $100.” Great con­tent, he says, is the key to suc­cess­ful online mar­ket­ing. “Great con­tent makes com­pa­nies and prod­ucts more vis­i­ble in search, gives…

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Eve Mayer Orsburn – the Self-Proclaimed Queen of Not So Cool

Eve Mayer Orsburn – the Self-Proclaimed Queen of Not-So-Coo

Ranked by Klout as the sec­ond most influ­en­tial per­son on LinkedIn and com­ing in at num­ber 19 on the Forbes list of top Social Media Influ­encers, Eve May­er Ors­burn is proud not to be cool, and if you’re look­ing for media jobs, per­haps you’d bet­ter think about not being cool too. May­er Ors­burn is CEO of Social Media Deliv­ered, a com­pa­ny that prides itself on offer­ing the best con­sult­ing, train­ing and man­aged social media ser­vices to busi­ness across the US. Using May­er Orsburn’s acclaimed Social Media Busi­ness Equa­tion, SMD lever­age the pow­er of Face­book, Twit­ter and LinkedIn, as well as YouTube and blog­ging, to help their clients achieve their objec­tives. They are also a mul­ti-lin­gual busi­ness. Clients include Sher­a­ton Hotels, Which Wich Sand­wich­es, Gen­er­al Motors and Har­vard Busi­ness School. The com­pa­ny has been run­ning since 2008 and refer to them­selves as the ‘grand­moth­ers’ of social media, because they were there at the begin­ning. Self-Effac­ing May­er Ors­burn is refresh­ing­ly hon­est and self-dep­re­­cat­ing. She is only too pleased to admit that her busi­ness mod­el is not focussed on flashy tech, more on a good old fash­ioned healthy bot­tom line. She said: “Social Media Deliv­ered is dif­fer­ent from our com­peti­tors because we aren’t…

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Being Blunt Works for Chris Brogan

Being Blunt Works for Chris Brogan

Chris Bro­gan tells it like it is. He’s a blog­ger, an author, jour­nal­ist, a con­sul­tant and a social media whizz, but unlike his peers, he’s brisk to the point of being blunt and could care less about Twit­ter and Face­book. Plus, he’s a man to watch close­ly if you’re search­ing for media jobs. Brogan’s 2009 book Trust Agents: Using the Web to Build Influ­ence, Improve Rep­u­ta­tion and Earn Trust hit the New York Times and Wall Street Jour­nal Best­seller list as well as the Ama­zon Top 100. His sec­ond offer­ing Social Media 101: Tac­tics and Tips to Devel­op Your Busi­ness Online also enjoyed great suc­cess. He’s writ­ten for Entre­pre­neur mag­a­zine, he’s a suc­cess­ful blog­ger – chrisbrogan.com cur­rent­ly sits in the top five of the Adver­tis­ing Age Power150 – he launched the Pod­Camp uncon­fer­ence series and won the Mass High Tech All Stars Award in 2008. As well as the above list of acco­lades, Chris Bro­gan is also pres­i­dent of Human Busi­ness Works and founder of Kitchen Table Com­pa­nies. He also serves on the board of Hub­Spot. What’s His Sto­ry? Bru­tal­ly hon­est, Chris Bro­gan will not tell any­one what they want to hear. In fact he prides him­self on his hon­esty…

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The Rumors Were Right – Jason Kilar’s Heading Out the Door

The Rumors Were Right – Jason Kilar’s Heading Out the Door

The rumor mill has been in over­drive regard­ing Hulu CEO Jason Kilar’s future since the end of sum­mer, but now the sus­pi­cions can be put to bed after he announced his depar­ture from Hulu. This may mean that new oppor­tu­ni­ties open up for those look­ing for media jobs. Kilar, who has held posts at NBC Uni­ver­sal and was pre­vi­ous­ly SVP of World­wide Appli­ca­tion Soft­ware at Amazon.com Inc where he was respon­si­ble for Amazon’s Mar­ket­place, will take his leave of the com­pa­ny he has helped grow from an indus­try joke (Hulu was, at one time, referred to by many as Clown­Co), to a busi­ness that can holds its own against the giants of movie and TV stream­ing, Net­flix and Ama­zon. Hulu raked in near­ly $700 mil­lion in rev­enue last year and Kilar, who has con­firmed he will leave the com­pa­ny in Q1 of 2013, will miss out on the launch of the Hulu Plus App. Hulu – A Com­pli­cat­ed Mix Although spec­u­la­tion sur­round­ing Kilar’s life-expectan­­cy at Hulu was rife back in August, many believe the process actu­al­ly start­ed in the Fall, when Prov­i­dence Equity’s stake was bought out by Hulu’s oth­er own­ers Com­cast, News Corp and Dis­ney. The trans­ac­tion allowed Kilar…

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