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Can Swaylo acquisition boost Facebook’s fortunes?

The can­ny social media man­ag­er with his fin­ger on the market’s pulse may be inter­est­ed to hear that Face­book Inc. is poised to buy Threadsy Inc., the start­up soft­ware provider behind the cel­e­brat­ed social ana­lyt­ics tool Sway­lo. The move paves the way for Face­book to offer bet­ter mem­ber data to adver­tis­ers and boost rev­enue. An adver­tis­ing boost Swaylo’s addic­tive appeal lies in its assign­ing a “social influ­ence” or “sway” score to social media users, reflect­ing how many con­sumers respond­ed to their posts and spread­ing them around the net­work to friends and con­tacts. The savvi­er the con­tent man­ag­er, the bet­ter the score. Unlike its social media mon­i­tor­ing cousin Klout, Sway­lo is Face­­book-spe­­cif­ic, mea­sur­ing influ­ence with­in the net­work. Threadsy is report­ed to have raised $6.3 mil­lion in fund­ing, but all lips appear tight­ly sealed about how much Face­book is pay­ing for the Sway­lo acqui­si­tion. Rob Gold­man, founder and CEO of Threadsy, refrained from talk­ing fig­ures and would only offer a plau­dit to the social net­work giant, “We built Sway­lo because we believe Face­book and oth­er social media ser­vices are the dig­i­tal rep­re­sen­ta­tion of our lives. There is no bet­ter oppor­tu­ni­ty to take Sway­lo’s vision to the next lev­el than at Face­book.” Limp­ing…

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Google’s got a new toy – but what’s next for Wildfire?


Nev­er a busi­ness to let the grass grow under its feet, it seems Google has added to its ever-increas­ing sta­ble with the recent acqui­si­tion of social media mar­ket­ing spe­cial­ists Wild­fire. Found­ed in 2008, Wild­fire has more than 400 employ­ees and man­ages the social media mar­ket­ing for more than 16,000 busi­ness­es. The com­pa­ny pro­vides soft­ware that links direct­ly to Face­book, Twit­ter, LinkedIn and Pin­ter­est among oth­ers and engages users by tar­get­ed ads, pro­mo­tions, ana­lyt­ics, sched­uled mes­sag­ing, page and con­tent cre­ation and eval­u­a­tion. The search giant is report­ed to have splashed a cool $250million on the start-up and is clear­ly look­ing to extend its reach into social media cam­paign­ing, as well as improve its own tar­get­ed adver­tis­ing as the pop­u­lar­i­ty of social net­work­ing grows unchecked. But does the pur­chase mean Wild­fire will lose it’s iden­ti­ty as it’s sim­ply swal­lowed by the amor­phous, omnipresent Google? Recent Acqui­si­tions Accord­ing to many sources, Google has made on aver­age at least one pur­chase per week since 2010 and the list now totals around 100 com­pa­nies – the most high-pro­­file of which, Motoro­la Mobil­i­ty, was bought for a reput­ed $12billion. Oth­er com­pa­nies tak­en over by the dig­i­tal behe­moth also include Picasa, YouTube, Android, Pic­nik and Admeld and…

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America’s girlfriend is back after eight years and ready to embrace the digital revolution

Ricki Lake

‘Amer­i­ca’s girl­friend’ Ric­ki Lake is back, and this time she’s tak­ing her chat show online as well as on TV. The new show will air from Sep­tem­ber 10. The show has alre­day been picked up by Tri­bune sta­tions in New York, Dal­las, Den­ver and Cleve­land, while Fox sta­tions have agreed to car­ry the show in Los Ange­les, Chica­go and Boston. The show has also been sold to sta­tions owned by Sin­clair, Post Newsweek, Gran­ite, Fish­er, titan, Sun Broad­cast­ing, Quin­cy, new Vision, Jour­nal, Citadel and Gray. The last time we saw Ric­ki on TV was dur­ing Danc­ing with The Stars, now America’s favourite girl next door looks set to grace mon­i­tors every­where with a new chat show which is using its own social net­work ‘Friends of Ric­ki’, to get fans talk­ing and gen­er­ate mate­r­i­al. Could this mean there are some shiny new jobs in the off­ing for any­one who might be inter­est­ed in a posi­tion on the new and improved Ric­ki Lake Show? With over 75,000 ‘lik­ers’ on its Face­book page, it cer­tain­ly seems like peo­ple want to get involved and with num­bers like that there’s no won­der syn­di­ca­tion has proved so pop­u­lar, a fact which will undoubt­ed­ly be pleas­ing the pro­duc­tion…

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4 employees, 6 million visitors and $1 million Revenue

What com­pa­ny has 6 mil­lion vis­i­tors, expects to gen­er­ate $1 mil­lion in rev­enue in its first year and has only 4 employ­ees? Stack­so­cial is an up and com­ing com­pa­ny that recent­ly raised $800,000 to take the com­pa­ny pub­lic. The com­pa­ny is unique because it is a dai­ly deals store for tech-relat­ed prod­ucts such as soft­ware bun­dles and hard­ware. News pub­li­ca­tions can place the store with­in their web­site and Stack­so­cial will pro­vid­ed deals that appeal direct­ly to their spe­cif­ic audi­ence. There are approx­i­mate­ly 3 to 4 new deals avail­able each week and their web­site receives approx­i­mate­ly 6 mil­lion unique vis­i­tors per month. Some of the pub­lish­ers that Stack­so­cial works with include the glob­al tech­nol­o­gy pub­lish­ers Future US, Inc. who owns pub­lish­ing web­sites such as TechRadar, MacLife, Max­i­mum PC, and Games­Radar. Com­merce and pub­lish­ing on the web is grow­ing rapid­ly which gives Stack­so­cial a promis­ing future. The com­pa­ny is cur­rent­ly extreme­ly small with only four employ­ees that means it’s prob­a­bly a good place to look for a job if you are a tal­ent­ed and moti­vat­ed indi­vid­ual. Stack­so­cial has been fair­ly suc­cess­ful and is on track to gen­er­ate $1 mil­lion in rev­enue dur­ing its first year as a pub­li­cal­ly trad­ed com­pa­ny. Josh Payne…

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Making Friends with Strangers on LinkedIn – Why?


Not talk­ing to strangers is a very use­ful piece of advice giv­en when grow­ing up, but when it comes to LinkedIn there are many poten­tial advan­tages to con­nect­ing with strangers. Not every­one is con­vinced that con­nect­ing with unknowns is ben­e­fi­cial how­ev­er, and so this arti­cle is here to explain the rea­sons why it is a good idea, with infor­ma­tion on how to make friends with strangers on LinkedIn. LinkedIn is a pro­fes­sion­al net­work­ing site aimed at job-seek­ing and recruit­ing, which allows peo­ple who know each oth­er (such as pro­fes­sion­al acquain­tances, friends, busi­ness col­leagues and indus­try experts) to get con­nect­ed and build up pro­fes­sion­al con­tact cir­cles, and also to search for com­pa­nies, jobs, and look at net­work sta­tis­tics. Hav­ing said this, it is still pos­si­ble to get con­nect­ed with peo­ple that you do not know on LinkedIn, with many peo­ple send­ing and receiv­ing con­nec­tion requests to and from total strangers. So why should this be advan­ta­geous, and when is this advan­ta­geous? Why con­nect with strangers? As a gen­er­al rule, you are always increas­ing the poten­tial for new pro­fes­sion­al prospects when you increase and expand your con­nec­tions. After all, meet­ing strangers is a very impor­tant part of life, and to reap the…

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