Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time.
As chief content officer for MarketingProfs it’s Ann’s job to get a handle on blogging, podcasts, video and written content and show her clients how to get the most out of their online marketing strategy. She’s definitely a figure worth watching if you’re in media jobs.
Where’d It All Start?
Handley is a digital veteran, with over 13 years experience managing content and helping businesses and individuals develop relationships with their clients through the clever use of information. An alumni of Simmons College and former freelance correspondent at the Boston Globe and associate editor at Banker and Tradesman, she’s also the co-author of ‘Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business’ and she has a passion for using emerging new media tools and technology to develop and add value.
But how does she think marketers can make sure they stay relevant in a world that’s gone social and tech crazy?
She says: “The easiest way to stay current and relevant is to read MarketingProfs… We see our mission as educating marketers on what matters. We are constantly surveying the marketing landscape and bringing our readers information and know-how on the stuff they need to know, and not just the stuff that’s cool. In other words, we pay attention to all of it so you don’t have to… Isn’t that a relief?”
Prior to joining MarketingProfs, Ann co-founded ClickZ.com, one of the first online sources of marketing news and commentary and before that she spent more than 10 years as a writer and business editor for a number of local and national trade and consumer publications, including the prestigious Boston Globe. She also contributes regularly to the Huffington Post, Entrepreneur Magazine and Mashable. She’s a leading light in the world of strategic marketing – you can tell because she has almost 150,000 followers on Twitter and when Ann speaks, they all listen.
What’s Ann Like?
Studious and professional, yet with a disarming and endearing alacrity, Ann is very enthusiastic about content and is passionate about ensuring businesses and those that market themselves online are clear about the need for quality over quantity when it comes to content. She is however, a firm believer in having a strong sense of humour in business and looks for these attributes in potential employees.
“I do think having a sense of humor and fun is critical,” she said. “I’ve been talking for a long time about what to look for in a content hire… But I think the most important qualities include training as a journalist, writer, or similar, as well as business acumen, social DNA, and an amateur’s passion.
“Especially that last one: Is the person you want to hire already creating content just for the love of it, and not just because they get paid to do it? Have you heard them utter phrases like, “I am soooo blogging that…!”