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Director of Digital Subscriptions Job at M. Roberts Media: Your Local Media Company with Global Reach

A Direc­tor of Dig­i­tal Sub­scrip­tions job is open at M. Roberts Media

M. Roberts Media is a diver­si­fied media and mar­ket­ing solu­tions com­pa­ny that deliv­ers unique expe­ri­ences for con­sumers and adver­tis­ers across all plat­forms. The com­pa­ny is the par­ent enti­ty of M. Roberts Dig­i­tal, TCM Print­ing, and sev­er­al news­pa­pers includ­ing Tyler Morn­ing Tele­graph, Longview News-Jour­nal, the Vic­to­ria Advo­cate, Mar­shall News Mes­sen­ger, Kil­go­re News Her­ald, The Hen­der­son News, and the Panola Watchman.

Who is M. Roberts Media and Where is it Located?

A Texas-based media com­pa­ny with a glob­al reach, it has local offices through­out Texas, in Vic­to­ria, Tyler, Mar­shall, and Longview. The com­pa­ny has a sig­nif­i­cant abil­i­ty to reach these com­mu­ni­ties, but its influ­ence extends beyond the state bor­ders, serv­ing clients through­out the Unit­ed States and worldwide.

What Mar­kets Does the Com­pa­ny Serve?

M. Roberts Media serves a wide range of mar­kets. It has an estab­lished pres­ence in East Texas and the Cross­roads area in South Texas. Through its dig­i­tal agency, M. Roberts Dig­i­tal, the com­pa­ny offers dig­i­tal mar­ket­ing ser­vices such as web­sites, tar­get­ed dig­i­tal ads, Google PPC ads, social media ads and man­age­ment, video/photo ser­vices, email mar­ket­ing, and more. Its news­pa­pers offer print ads and print­ed prod­ucts. The com­pa­ny’s dig­i­tal agency reach­es a world­wide audi­ence through dig­i­tal mar­ket­ing solutions.

Why Should I Want to Work at M. Robert’s Media?

The com­pa­ny is cur­rent­ly seek­ing a Direc­tor of Dig­i­tal Sub­scrip­tions to lead its dig­i­tal sub­scrip­tion efforts across its Texas mar­kets. The com­pa­ny offers a dynam­ic and inno­v­a­tive work envi­ron­ment. This posi­tion offers the oppor­tu­ni­ty to dri­ve dig­i­tal audi­ence devel­op­ment and ensure a pos­i­tive expe­ri­ence for dig­i­tal sub­scribers. The role requires a deep under­stand­ing of using data for cus­tomer acqui­si­tion and reten­tion. The posi­tion also offers the flex­i­bil­i­ty to work remote­ly, mak­ing it an attrac­tive oppor­tu­ni­ty for those seek­ing a bal­ance between work and per­son­al life.

M. Roberts Media lever­ages its long-estab­lished rela­tion­ships with busi­ness­es and indi­vid­u­als with­in its local com­mu­ni­ties, exten­sive emails lists, and expe­ri­enced peo­ple to dri­ve con­sumers to your door, web­site, or phone. The com­pa­ny’s diverse port­fo­lio, includ­ing news­pa­pers, a dig­i­tal mar­ket­ing agency, com­mer­cial print­ing and dis­tri­b­u­tion ser­vices, events pro­duc­tion and mar­ket­ing, and oth­er prod­ucts, offers a wide range of oppor­tu­ni­ties for pro­fes­sion­al growth and development.

M. Roberts Media is a com­pa­ny that com­bines the local touch with a glob­al reach, serv­ing a diverse range of mar­kets and offer­ing excit­ing career oppor­tu­ni­ties in the media and mar­ket­ing industry.

Apply for the Direc­tor of Dig­i­tal Sub­scrip­tions job here

What kind of Per­son would make a great Direc­tor of Dig­i­tal Sub­scrip­tions:

In this role you will work direct­ly for the Pres­i­dent and with senior edi­tors to devel­op and imple­ment growth strate­gies.  You will lever­age tech­nol­o­gy sys­tems, data and insights to dri­ve cus­tomer engage­ment and reten­tion. You will gain under­stand­ing of what sto­ry the data is telling us and then brings for­ward ideas on how to improve process effi­cien­cy, prod­uct uti­liza­tion and cus­tomer reten­tion. This role is essen­tial to M. Roberts Media’s mis­sion of deliv­er­ing qual­i­ty local jour­nal­ism to the mar­kets we serve.

  • Using insights from cus­tomer data and read­er sur­veys, devel­op and exe­cute plans that dri­ve dig­i­tal sub­scriber growth and improves sub­scriber engage­ment, loy­al­ty and retention
  • Reg­u­lar­ly review cus­tomer trend and behav­ioral data and share insights with dig­i­tal audi­ence devel­op­ment teams
  • In con­junc­tion with the news­rooms, syn­the­size com­mon trends into action­able plans for improv­ing the cus­tomer experience
  • Close­ly mea­sure and reg­u­lar­ly report the effec­tive­ness of all dig­i­tal acqui­si­tion and reten­tion initiatives
  • Under­stand, main­tain, and man­age the pay­wall soft­ware admin­is­tra­tion to max­i­mize sub­scribers and be able to test and deploy mul­ti­ple user paths and messages
  • Devel­op data­base queries and accu­rate lists of user seg­ments and mes­sage distribution
  • Work with the news­rooms to devel­op mea­sur­able exper­i­ments for improv­ing cus­tomer retention
  • In col­lab­o­ra­tion with the Direc­tor Cir­cu­la­tion and cus­tomer sup­port team, iden­ti­fy oppor­tu­ni­ties for effi­cien­cy with­in our cus­tomer trans­ac­tion and com­mu­ni­ca­tion process­es and dri­ving for­ward solutions
  • Pro­vide sup­port to the cus­tomer sup­port team, includ­ing assis­tance with CRM sys­tem con­fig­u­ra­tion, run­ning reports, gen­er­at­ing files for cus­tomer mail­ings and help­ing with oth­er relat­ed processes
  • Assist in design­ing and imple­ment­ing mar­ket-spe­cif­ic reten­tion pro­grams dig­i­tal subscriptions.
  • Keep a pulse on cus­tomer sup­port trends to under­stand why cus­tomers can­cel sub­scrip­tions and work with cross-func­tion­al teams to con­tin­u­ous­ly improve our sub­scrip­tion prod­ucts based on cus­tomer insights
  • Stay up to date on indus­try best prac­tices for sub­scriber retention

We Offer:

  • An excel­lent ben­e­fits pack­age includ­ing health, den­tal, and vision plans
  • Long and short-term dis­abil­i­ty and life insur­ance at no cost
  • 401(k) retire­ment plan
  • A gen­er­ous Paid Time Off plan


  • Past expe­ri­ence imple­ment­ing cus­tomer reten­tion strategies
  • Demon­strat­ed suc­cess in ana­lyt­i­cal think­ing and telling sto­ries with data
  • Abil­i­ty to man­age com­plex data sets
  • Pri­or expe­ri­ence being a sub­ject mat­ter expert for a Cus­tomer Data Plat­form (CDP)
  • Expe­ri­ence with Google Ana­lyt­ics, Tableau and/or oth­er met­rics and data visu­al­iza­tion plat­forms preferred
  • Strong prob­lem-solv­ing capabilities
  • Self-moti­vat­ed, excel­lent orga­ni­za­tion­al skills
  • Must have a test and learn mind­set, skilled at inter­pret­ing data to inform and artic­u­late a broad­er strategy
  • Must be entre­pre­neur­ial and inno­v­a­tive, eager to dis­cov­er new tools, tac­tics, and infor­ma­tion that will dri­ve performance
  • Must be col­lab­o­ra­tive; a rela­tion­ship builder, able to work with a vari­ety of teams, and sub­ject mat­ter experts
  • Must be an excel­lent com­mu­ni­ca­tor, con­fi­dent in your knowl­edge with the abil­i­ty to explain results, trends, and strate­gies in a vari­ety of for­mats, from writ­ing the build­ing pre­sen­ta­tions to pre­sent­ing in meet­ings both inter­nal and external

Qual­i­fied appli­cants are encour­aged to apply at:‑Roberts-Media-LLC







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