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Is Donny Deutsch Embracing the Digital Age?

Is Donny Deutsch Embracing the Digital Age?

TV pre­sen­ter, impre­sario and media guru – all of these can be used to describe the ubiq­ui­tous Don­ny Deutsch, but in the fast-mov­ing dig­i­tal age, has he got what it takes to make sure his own busi­ness keeps up with the tech? Deutsch has spent over twen­ty years at the head of one of the country’s largest and most suc­cess­ful ad agen­cies, and while he’s cer­tain­ly a well-known and high­ly regard­ed fig­ure­head for Deutsch Inc., whether or not he can drag the 40-year-old com­pa­ny into the 21st Cen­tu­ry by embrac­ing new tech­nolo­gies to help his clients achieve an attrac­tive ROI, has been a mat­ter of spec­u­la­tion for some time. Who is Deutsch? The 55-year-old ad man is no stranger to con­tro­ver­sy and hits the head­lines more often than the busi­ness­es whose mar­ket­ing he is man­ag­ing. He cer­tain­ly courts the media – with plen­ty of ups and downs in his per­son­al life, a pub­lic spat with Don­ald Trump on Twit­ter and mak­ing some con­tro­ver­sial state­ments regard­ing Repub­li­can nom­i­nee Mitt Rom­ney on MSNBC’s Morn­ing Joe. He also revealed his $21 mil­lion Man­hat­tan town­house to the nation in Archi­tec­tur­al Digest and paid $36,000 to share a uri­nal with Seth Rogen as part of…

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Tadaa scoops half a million new users as Instagram wobbles

Ham­burg-based pho­­to-shar­ing firm Tadaa appears to be cap­i­tal­iz­ing hand­some­ly on Instagram’s recent ToS woes, announc­ing that it has received trans­fers of more than 3 mil­lion pho­tos from the trou­bled Face­book acqui­si­tion just two weeks after adding an ‘Insta­gram import’ app. Guar­an­teed to impress the job­bing social media man­ag­er, con­tent man­ag­er and com­mu­ni­ty man­ag­er alike is anoth­er spin-off from the app. Tadaa has picked up no few­er than 500,000 new users dur­ing the same fort­night.  That takes the startup’s total user base to with­in a gnat’s whisker of 2 mil­lion. Christ­mas presents just don’t get any bet­ter than this. Unique attrac­tions While the suc­cess has almost cer­tain­ly been buoyed by Instagram’s change of pri­va­cy pol­i­cy in Decem­ber (which imme­di­ate­ly aroused user anx­i­eties that their pho­tos would be shared com­mer­cial­ly with­out their con­sent), Tadaa insists that it has plen­ty of oth­er attrac­tions.  For one thing, its com­mu­ni­ty has access to a heav­i­ly “gam­i­fied” envi­ron­ment, inge­nious­ly “financed” by a vir­tu­al cur­ren­cy called “Tadaa dol­lars” which users are reward­ed with when­ev­er they receive a re-share, com­ment or like. But the social fea­tures are the Ger­man firm’s real pay­dirt. You can re-post pho­tos (like Twitter’s re-Tweets), reply using pho­tos instead of texts, and take part…

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Glen Gilmore – A Social Media Expert with Credentials

Glen Gilmore – A Social Media Expert with Credentials

Heard of Glen Gilmore? If you have the chances are you’ve won­dered whether he’s a social media expert, politi­cian or ex-mil­i­­tary man. The fact is, he’s all three. With over 200,000 fol­low­ers on Twit­ter, a legal prac­tise spe­cial­iz­ing in social media law and a posi­tion with How­ell Mar­ket­ing Strate­gies advis­ing For­tune 500 com­pa­nies, you could be for­giv­en for think­ing Glen Gilmore was just anoth­er mem­ber of the tech­nocrati, just grad­u­at­ed from MIT or Berkley with a string of star­tups to his name, but you’d be wrong. Gilmore and Social Media With his busi­ness Gilmore Busi­ness Net­work, Gilmore is ranked 7th on the Forbes list of the Top 50 Social Media Pow­er Influ­encers and is in the Top 50 Social Media Blog­gers accord­ing to ana­lyt­ics firm Kred. He’s an inter­na­tion­al­ly renowned social media strate­gist and his skills are in demand from some of the country’s biggest and most influ­en­tial com­pa­nies either through GBN, or via his post as media advi­sor with Mem­phis-based How­ell Mar­ket­ing Strate­gies. He’s sought after as a pub­lic speak­er on social media law and mar­ket­ing and he’s still a prac­tis­ing attor­ney. Oh, and he’s also an adjunct pro­fes­sor with the Rut­gers Uni­ver­si­ty Cen­ter for Man­age­ment Devel­op­ment. His thoughts…

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Noah Kagan – Maverick or Eccentric Genius?

Noah Kagan – Eccentric Genius or Maverick?

He cuts a mer­cu­r­ial shape across the tech land­scape, but the famous­ly for­mer Face­book #30 Noah Kagan has final­ly put the record straight and moved on. Kagan’s noto­ri­ous ejec­tion from Face­book Tow­ers in 2006 has passed into tech folk­lore as a les­son in how not to help the world’s most promis­ing start­up devel­op, but a recent post on the App­Sumo CEO’s blog okdork.com has giv­en us a glimpse into his world and how he real­ly felt about leav­ing Face­book and miss­ing out on a life-chang­ing sum of mon­ey when the com­pa­ny float­ed ear­li­er this year. In His Own Words Kagan’s bru­tal­ly hon­est post shows a philo­soph­i­cal side to the guy that was labelled a ‘lia­bil­i­ty’ and clear­ly demon­strates how he has matured since the Face­book show­down. He now agrees that at the time, the right deci­sion was made for the com­pa­ny. He said: “After run­ning App­Sumo for over two years I’ve final­ly under­stood that Face­book made the right deci­sion to let me go… “I was a show-er at Face­book. I dealt with chaos of a 30 per­son com­pa­ny extreme­ly well.  Most deci­sions were me walk­ing over to Mark’s desk for approval, but at 150 peo­ple it was a group meet­ing…

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Dating gets a makeover as Tinder keeps it simple

Dating gets a makeover as Tinder keeps it simple

Estab­lished dat­ing out­fits could be in line for a shake­up if new start-up Tin­der gets its way. In a move bound to excite the inter­est of social media man­agers and con­tent man­agers, the LA-based firm aims to exploit the tech­no-savvy of the mobile gen­er­a­tion while remov­ing the “creep fac­tor” that dat­ing sites are so often asso­ci­at­ed with. Fos­ter­ing the love con­nec­tion Rather than pub­lish swathes of detail about indi­vid­u­als, Tin­der adopts a more sub­tle approach. The iOS app links you to oth­er peo­ple in a 50-mile radius who – based on the infor­ma­tion sup­plied from shared Face­book friends, net­works and inter­ests – it thinks you might like to get in touch with. At this point, many of its com­peti­tors would swamp each par­ty with inti­mate infor­ma­tion about the oth­er; but Tin­der’s approach is to allow users to ‘like’ a pro­file with com­plete anonymi­ty and move on to the next pos­si­ble match with­out too much dam­age done. Match­es are made by a points scor­ing sys­tem gen­er­at­ed from the infor­ma­tion the app col­lects, but this not a sta­t­ic process designed to assem­ble a one off pro­file. Instead the app responds to user behav­iour over time and makes sug­ges­tions accord­ing­ly. Per­haps most cru­cial­ly,…

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