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New York ecommerce phenomenon Warby Parker on the keys to success

You don’t need to be a vir­tu­oso ecom­merce ana­lyst to appre­ci­ate that if an ecom­merce start­up man­ages to bag $60 mil­lion in Series C fund­ing just three years after its launch, bring­ing its total invest­ment to $116m, it’s prob­a­bly got a pret­ty hot busi­ness mod­el. And that’s exact­ly what New York eye­wear start­up War­by Park­er has achieved. An ecom­merce suc­cess sto­ry  It gained a well-deserved rep­u­ta­tion for rad­i­cal­ly rethink­ing the retail mod­el soon after its launch in 2010, allow­ing cus­tomers to try on eye­wear in their own homes before pur­chase. And despite their slob­ber­ing­ly gor­geous high-fash­ion and clas­sic-retro designs, War­by Parker’s prices knock spots off most bricks-and-mor­­tar retail­ers. It’s even cre­at­ed an inter­est on mon­o­cles of all things; it sold 574 of them last year. But that was also the year it dou­bled its staff to 300, which won’t come as a sur­prise to ecom­merce ana­lysts when they see that it’s man­aged to dou­ble its sales every year since its launch. In an inter­view with Digi­day, War­by Park­er co-CEO Dave Gilboa under­lined the impor­tance of free ship­ping for the start­up. Increas­ing num­bers of pur­chasers just won’t buy online unless it’s avail­able. Gilboa said: “Ama­zon and Zap­pos have trained cus­tomers to…

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New York welcomes new resident ecommerce fraud prevention startup Trustev to open Big Apple office in Q1 2014

E‑commerce man­agers in New York are set to have a new and wel­come res­i­dent dur­ing Q1 2014 when the Irish e‑commerce fraud pre­ven­tion firm Trustev opens a new office there. The move is thanks to a sec­ond round of seed fund­ing for the fledg­ling firm total­ing $500,000. The lat­est invest­ment comes on top of a $3million seed round which the start­up bagged in Octo­ber last year, bring­ing its total fund­ing to a hand­some $3.8 mil­lion (it raised $300,000 in angel invest­ment back in Feb­ru­ary). Tack­ling fraud effec­tive­ly  But intre­pid e‑commerce man­agers will want to know a lit­tle more about why this Cork-based new­bie is attract­ing such hefty fund­ing. Blame the spec­tac­u­lar rise in ecom­merce: glob­al ecom­merce sales topped $1 tril­lion in 2012 and did even bet­ter ($1.3 tril­lion) in 2013. But with spec­tac­u­lar suc­cess has come a dark side: you don’t have to be a sea­soned e‑commerce man­ag­er to know that the indus­try has had to do bat­tle with the ever-present threat of fraud. Fraud, says the company’s founder and CEO Pat Phe­lan, is a $20 bil­lion-a-year prob­lem and it’s grow­ing at twice the rate of the legit­i­mate e‑commerce mar­ket. And the industry’s stan­dard approach – human vet­ting – sim­ply…

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Tweet Binder, the New York analytics startup that keeps tabs on all your Twitter interests

There isn’t a social media man­ag­er alive who wouldn’t admit that keep­ing track of all your inter­ests on Twit­ter is slight­ly more dif­fi­cult than herd­ing cats. But thanks to New York-based start­up Tweet Binder, that job just got a whole lot sim­pler. Found­ed in Spain in April 2013, it’s now head­quar­tered in New York. Its founder and CEO, Javier Abrego, describes it as the coolest vir­tu­al binder, com­plete with indi­vid­ual orga­niz­ing tabs full of what users want to know about what’s being tweet­ed on Twit­ter. The Twit­ter API allows a free ser­vice like Tweet Binder a total of six days — and boy, does it make full use of that win­dow, ana­lyz­ing as many as 2,000 dif­fer­ent tweets and cat­e­go­riz­ing them into vir­tu­al binders. And it pin­points the main hash­tag con­trib­u­tors, too. A vir­tu­al Track Keep­er for mar­keters? Abrego says: “We cre­at­ed Tweet Binder for mar­ket­ing, media and event com­pa­nies in need of a way to quick­ly and effi­cient­ly gen­er­ate deep ana­lyt­ics of Twit­ter users based on a vari­ety of dif­fer­ent fil­ters such as hash­tags, key­words, pho­tos, text-only tweets, check-ins and retweets. By cre­at­ing “binders” based on these cus­tomized fil­ters, com­pa­nies can track in real time how Twit­ter fol­low­ers are…

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Introducing FlyCleaners: the New York startup that picks up your laundry and cleans it

Sea­soned ecom­merce ana­lysts may be aware of sev­er­al ecom­merce star­tups claim­ing to be “Über laun­dry ser­vices”. But while New York-based start­up Fly­Clean­ers might not be the only laun­dry pick-up ser­vice of its kind, it may be the most flex­i­ble and user friend­ly. And it’s just bagged $2 mil­lion in seed fund­ing, which sug­gests that investors think so too. Putting the cus­tomer first Cur­rent­ly only avail­able in North Brook­lyn, Fly­Clean­ers was found­ed ear­li­er this year by Seth Berkowitz and David Sala­ma. Asked by TechCrunch jour­nal­ist Antony Ha recent­ly about what makes it stand out from the crowd, Sala­ma said: “More than any­one else, we start­ed with the ques­tion of what would be the ide­al cus­tomer expe­ri­ence and then filled in the rest of the details from there. We didn’t want to pro­vide just a sat­is­fac­to­ry expe­ri­ence that hap­pened to be a lit­tle more con­ve­nient. We aim to “wow” each cus­tomer with all ele­ments of our ser­vice. “This lead us to focus on a hand­ful of key fea­tures, includ­ing true on-demand ser­vice, sim­plic­i­ty, trans­paren­cy, extend­ed hours, and most impor­tant­ly, com­pet­i­tive prices and supe­ri­or cus­tomer ser­vice.” Any skep­ti­cal e‑commerce ana­lysts may feel a lit­tle more con­vinced by Ha’s own per­son­al tes­ti­mo­ny. He gave…

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Sailthru the New York tech startup delivering true personalized marketing gears up for a year of growth

You don’t need to be a senior prod­uct man­ag­er to fig­ure out that when a tech start­up brings its total invest­ment to just south of $50 mil­lion in the space of five years, it’s prob­a­bly got one hon­ey of prod­uct. And that’s exact­ly what New York com­mu­ni­ca­tions tech­nol­o­gy start­up Sailthru has just done with a $20 mil­lion Series C round; intrigued prod­uct man­agers might want to find out a lit­tle more about it. “Smart data” not “big data”  Found­ed in 2008 by its now CEO Neil Capel, Sailthru raised $19 mil­lion in Series B ear­li­er this year, after see­ing its rev­enues soar by 270 per­cent over the pre­vi­ous 12 months. It began life as an email mar­ket­ing com­pa­ny, pro­vid­ing tools to mar­keters and pub­lish­ers which let them deliv­er per­son­al­ized mar­ket­ing mes­sages to their email newslet­ter or dai­ly deals sub­scribers. Since then, it’s tak­en the same approach — per­son­al­ized com­mu­ni­ca­tions tai­lored to cus­tomers’ spe­cif­ic inter­ests – to the Web. Capel describes Sailthru as a “cus­tomer engage­ment” enter­prise capa­ble of “per­son­al­iz­ing every sin­gle touch point.” That still includes email, of course, but it also reach­es to mobile apps, com­pa­ny web­sites and offline. And Capel is insis­tent that his firm’s tech­nol­o­gy doesn’t sim­ply…

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