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Simulmedia, the New York startup that makes TV ads smarter gets a big boost

Art direc­tors inter­est­ed in cre­at­ing effec­tive TV adver­tis­ing cam­paigns might do well to take a look at the activ­i­ties of Man­hat­­tan-based start­up Simul­me­dia, the com­pa­ny on a mis­sion to make TV adver­tis­ing more like online adver­tis­ing. Found­ed just four years ago by its now-CEO Dave Mor­gan, this young firm is clear­ly doing some­thing seri­ous­ly right, hav­ing just raised a whop­ping $25 mil­lion in Series D fund­ing in a round led by Valiant Cap­i­tal and R&R Ven­tures. An art director’s quandary: how to make TV ads more effec­tive?  Simul­me­dia has now raised a total of $59 mil­lion since its launch in 2009 so there’s lit­tle doubt that investors think its busi­ness aims are high­ly viable. Mor­gan, a vet­er­an of the Big Apple’s tech scene who also found­ed the pio­neer­ing ad-tech firms Real Media and Taco­da, sums up the issue Simul­me­dia is tack­ling like this: “TV still deliv­ers, at a macro lev­el, great results for adver­tis­ers. But it’s a real­ly blunt instru­ment that hasn’t improved in 30 years.” So what, the intrigued art direc­tor may be won­der­ing, does Simul­me­dia pro­pose as a solu­tion? Well, most TV ad view­ing met­rics come cour­tesy of Nielsen’s 45,000-strong pan­el. But Simulmedia’s pan­el dwarfs that num­ber: thanks…

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A new app for a new ecommerce idea: meet Bib +Tuck

New York-based fash­ion ecom­merce start­up Bib + Tuck has just launched its first app, short­ly after a $600,000 seed fund­ing injec­tion. Ecom­merce ana­lysts inter­est­ed in up-and-com­ing ideas might do well to lis­ten to this ris­ing company’s sto­ry. Bridg­ing fast with lux­u­ry Found­ed in Novem­ber 2012 by fel­low New York­ers Sari Azout and Sari Bib­liow­icz (who are hap­py to be called “Sari A.” and “Sari B.”), Bib + Tuck’s mis­sion is to bridge the gulf between those who opt for “fast fash­ion” out­lets like Thread­flip and those who pre­fer high­­er-end lux­u­ry out­lets. Both Saris are self-con­fessed “shopa­holics” who built Bib + Tuck because it answered their own fash­ion needs: as young pro­fes­sion­als, they didn’t have a big bud­get to pur­chase the items they most desired. Vogue high­light­ed the start-up in 2011 as some­thing to watch — and most ecom­merce ana­lysts would prob­a­bly agree that it was right. Begin­ning as an “invite only” com­mu­ni­ty, Bib + Tuck open its vir­tu­al doors to the pub­lic this sum­mer. And now the app: the two Saris are clear that they were always aim­ing for an Insta­­gram-type feel for it, with a shop­pable aspect thrown in. The app lets users add prod­uct infor­ma­tion and image fil­ters,…

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New York-based social network Foursquare now sends notifications proactively with version 7.0

Job­bing social media man­agers would prob­a­bly agree that Den­nis Crow­ley cuts an inspir­ing fig­ure; the founder of New York-head­­quar­tered loca­­tion-based social net­work Foursquare, he dreamt of the day when he had the means to auto­mat­i­cal­ly send users noti­fi­ca­tions giv­ing them ideas on where to shop, where to eat or what to see depend­ing on where they hap­pened to be. How to real­ize a dream But he had a big prob­lem: in 2009, when Foursquare launched, users had to “check in” to the smart­phone app every time they want­ed inter­est­ing tips about their loca­tion. When a cou­ple of years lat­er he exper­i­ment­ed with a new app that would send noti­fi­ca­tions auto­mat­i­cal­ly, he found that it drained smart­phone bat­ter­ies. Cre­ative social media man­agers can iden­ti­fy with his frus­tra­tion: great ideas some­times hit the buffers because the tech­nol­o­gy isn’t there to deliv­er them. But then Crow­ley tapped the tal­ents of two bril­liant minds – his lead engi­neer Anoop Ran­ganath and his data sci­en­tist Blake Shaw – and set them to work on solv­ing the prob­lems. And they did: a suc­cess­ful pilot for a new Ran­ganath and Shaw-built ver­sion of Foursquare over the last cou­ple of months cul­mi­nat­ed in the launch last week of…

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The talent behind New York tech startup Viewfinder jumps aboard Square’s Big Apple office

Square, the mobile pay­ments tech firm with offices in San Fran­cis­co, New York, Water­loo and Cana­da, has announced that the team of engi­neer­ing wiz­ards behind the New York pho­­to-shar­ing start­up Viewfind­er will be com­ing on board to help build up the firm’s pres­ence in the Big Apple. As any vet­er­an prod­uct man­ag­er can tell you, it’s the tech­ni­cal cre­ativ­i­ty that goes into a prod­uct that lends it mar­ket cred­i­bil­i­ty, and it looks pret­ty cer­tain from its Viewfinder’s engi­neer­ing tal­ent rather than the pho­­to-shar­ing app itself that Square is eager to sign up. From image edit­ing to mobile pay­ments  Tech­ni­­cal­­ly-mind­ed prod­uct man­agers would agree that to call Viewfind­er a pho­­to-shar­ing app is some­thing of an over-sim­­pli­­fi­­ca­­tion: it’s a GIMP open source image edi­tor, cre­at­ed by ex-Google engi­neers Spencer Kim­ball and Peter Mat­tis. Before co-found­ing Viewfind­er, they’d worked in Google’s NY engi­neer­ing office which pre­sides over much of the inter­net giant’s data infra­struc­ture. Announc­ing the new arrange­ment, which appears to be an acqui-hire, Square CTO Bob Lee said in his blog of his new­­ly-appoint­ed senior team mem­bers: “The team is incred­i­bly tal­ent­ed, hav­ing built an app that blends beau­ti­ful design and high­ly tech­ni­cal engi­neer­ing to cre­ate per­son­al, human expe­ri­ences. This too is…

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New York-based ecommerce startup Mouth offers delicious indie foods from across the US

Savvy ecom­merce ana­lysts will be aware that most online food ven­dors these days believe that, if you want to suc­ceed, you need to do one or both of two things: offer deliv­er­ies with­in one day and func­tion as a mar­ket­place for sales with­out hold­ing food inven­to­ry (like Food-Hun and Gold­be­ly). But one fast-ris­ing New York ecom­merce busi­ness is buck­ing both trends – and it’s just bagged $1.5 mil­lion in Series A fund­ing. The art of food  Brook­­lyn-based Mouth Foods, Inc., which was found­ed in 2010, spe­cial­izes in online sales of “indie food” – arti­san, small batch, organ­ic, gluten-free, hand-made spe­cial­ty foods. As its CEO and founder, Craig Kanarick (who also co-found­ed Razor­fish) explains, Mouth offers foods “made by peo­ple not cor­po­ra­tions, and typ­i­cal­ly involve a recipe.” He adds, “It’s about the art of the food, instead of the art of the farmer. We don’t sell things like car­rots and milk.” The enquir­ing ecom­merce ana­lyst may well be ask­ing what, exact­ly, does the “art of food” actu­al­ly mean? Well, Mouth’s team search­es the length and breadth of the coun­try to source the very best “indie” food prod­ucts and their mak­ers, buy­ing the items they love in bulk. The prod­ucts are then…

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