There isn’t a social media manager alive who wouldn’t admit that keeping track of all your interests on Twitter is slightly more difficult than herding cats. But thanks to New York-based startup Tweet Binder, that job just got a whole lot simpler.
Founded in Spain in April 2013, it’s now headquartered in New York. Its founder and CEO, Javier Abrego, describes it as the coolest virtual binder, complete with individual organizing tabs full of what users want to know about what’s being tweeted on Twitter.
The Twitter API allows a free service like Tweet Binder a total of six days — and boy, does it make full use of that window, analyzing as many as 2,000 different tweets and categorizing them into virtual binders. And it pinpoints the main hashtag contributors, too.
A virtual Track Keeper for marketers?
“We created Tweet Binder for marketing, media and event companies in need of a way to quickly and efficiently generate deep analytics of Twitter users based on a variety of different filters such as hashtags, keywords, photos, text-only tweets, check-ins and retweets. By creating “binders” based on these customized filters, companies can track in real time how Twitter followers are reacting to their products and events.”
He also claims that burgeoning demand has pushed the startup to open an additional office in Boulder. Colorado, which perhaps isn’t surprising. If you’ve got a product or service and you want to know how it’s going down out there, you don’t have to be a seasoned social media manager to know that Twitter’s 200 million daily tweets could give you a valuable angle on that.
Ingeniously, Tweet Binder can track what competitors are saying about a product, following their responses in real time on a day-to-day basis. Even the most worldly-wise social media managers would concede that’s pretty hot data to have access to, all of it neatly bundled into a personalized virtual binder.
Not only has the number of unique visitors to the startup been burgeoning exponentially, it recently launched a “Tweet Binder PRO” version which, unlike the free original, has deeper analytics functionality and no time limits.
As for 2014, Abrego says he’ll be looking for investors and that he’s already got his sights set on Singapore for a new office.