Seasoned ecommerce analysts may be aware of several ecommerce startups claiming to be “Über laundry services”. But while New York-based startup FlyCleaners might not be the only laundry pick-up service of its kind, it may be the most flexible and user friendly. And it’s just bagged $2 million in seed funding, which suggests that investors think so too.
Putting the customer first
Currently only available in North Brooklyn, FlyCleaners was founded earlier this year by Seth Berkowitz and David Salama. Asked by TechCrunch journalist Antony Ha recently about what makes it stand out from the crowd, Salama said:
“More than anyone else, we started with the question of what would be the ideal customer experience and then filled in the rest of the details from there. We didn’t want to provide just a satisfactory experience that happened to be a little more convenient. We aim to “wow” each customer with all elements of our service.
“This lead us to focus on a handful of key features, including true on-demand service, simplicity, transparency, extended hours, and most importantly, competitive prices and superior customer service.”
Any skeptical e‑commerce analysts may feel a little more convinced by Ha’s own personal testimony. He gave the following verdict: “I have to admit that the service was great.”
Basically, users just sign up and download an iPhone or Android app, whereupon they enter a few preferences for how they want their clothes cleaned and order a pickup. Ha found that his doorbell rang within minutes of ordering. Once the clothes have ben laundered the app alerts the user that they’re ready and asks for a convenient delivery time. Usually they’re available by the next day and delivery, like pick-up, occurs within minutes of using the app to set a time.
The trick, Salama says, lies in what happens behind the scenes. FlyCleaners has cultivated good working relations with local laundromats and drycleaners, who hit the ground running when the company’s “Fly Guys” drop the clothes off for cleaning. Expansion plans are in the offing, too. Salama wants the service to expand to other Brooklyn neighborhoods and to Manhattan
With prices not much higher than laundromat and dry-cleaning services, and with vastly greater convenience, ecommerce analysts might agree that this little startup is going places.