Things are on the up for online ad firm Yodle: it’s just filed for a $75 million IPO and signed the lease for a swanky new office. Phenomenal success Art directors and account managers who work for online advertising agencies in the Big Apple may
New York startup LocalMaven is making it easy for local businesses to generate word-of-mouth referrals with a simple incentive: cash. Upon reading this blunt summary, the more inquiring product manager will want to know how this idea actually works. Let’s begin at the beginning. Frustration, the
New York loyalty and rewards platform CrowdTwist is taking loyalty-creation to new heights after a $9 million Series B investment round. Omni-channel loyalty While Adland’s account managers focus their efforts on optimizing relations with key agency clients, no one with media jobs in online advertising agencies
Yext, the New York-based ‘GeoMarketing’ company, appears to be heading for an IPO after raising a walloping $50 million in Series F. Product managers who think the word “GeoMarketing” sounds cool but feel baffled about what it means should read on. Essentially, Yext’s Software-as-a-Service capabilities
As just about all social media managers know, social media has become an indispensable channel for marketing. And New York’s Software-as-a-Service startup Offerpop aims to consolidate its increasingly vanguard status in this field. This follows a successful Series C round this month which added an