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GetTaxi launches in New York to take the nightmare out of hiring a cab

Prod­uct man­agers work­ing in New York will know a thing or two about the impos­si­bil­i­ty of hail­ing cabs at peak times. But thanks to Fifth Avenue’s new res­i­dent, Get­Taxi, that could all be about to change. The start­up was found­ed in Tel Aviv in 2011, but its cab hail­ing app is now being used by over a mil­lion peo­ple in 20 coun­tries, includ­ing Lon­don and Moscow. And now it’s open­ing offices in New York. But the per­spic­u­ous prod­uct man­ag­er will be ask­ing, what makes Get­Taxi stand out from the crowd? No nasty sur­pris­es  The startup’s app is avail­able on Black­ber­ry, iOS and Android devices and it hooks up with a GPS sys­tem to let users order a cab from their smart­phones and track its loca­tion and ETA. But it dif­fers from the com­pe­ti­tion by part­ner­ing with black cars(which it calls G‑cars) to cre­ate a fair pric­ing and pay­ment reg­i­men – there’ll be no surge pric­ing as with its com­peti­tor Uber, no nasty sur­pris­es for being stuck in traf­fic, just a flat fare between neigh­bor­hoods. Hav­ing recent­ly secured $12 mil­lion in Series C fund­ing led by Kre­os Cap­i­tal, the start­up has so far accu­mu­lat­ed a total of $42 mil­lion in invest­ment.…

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Introducing Marty Weiss and Friends — the big-hugging New York anti-agency that creates bespoke teams from Adland’s veterans

In the world of online adver­tis­ing agen­cies, Mar­ty Weiss is a true vet­er­an: a sea­soned exec­u­tive, design­er and art direc­tor, he’s mor­ph­ing his lat­est ven­ture (Meter Indus­tries) into a new agency based in New York called “Mar­ty Weiss and Friends.” An art direc­tor with a vision This is the kind of art direc­tor oth­er art direc­tors aspire to be: in addi­tion to Mar­ty Weiss and Friends, his work­places include Weis, Whit­ten, Car­roll, Stagliano; Chiat/Day; TBWA/Chiat/Day and Weiss, Stagliano & Part­ners.  So what’s with the new offer­ing? The clue’s in the title: Weiss aims to draw tal­ent from a core group of indus­try peo­ple he’s famil­iar with – friends – and bring them togeth­er in bespoke teams to work on each indi­vid­ual assign­ment or project. In oth­er words, he’ll be cre­at­ing case-by-case col­lab­o­ra­tors. Weiss thinks the new offer­ing is more of an “ant-agency”, describ­ing his new firm as more of a “big hug­ging com­pa­ny” than a big hold­ing com­pa­ny. And he’s already assem­bled a glit­ter­ing list of col­lab­o­ra­tive friends, which now includes names from strong agen­cies such as Megan Kent (agency expe­ri­ence: Starfish, JWT, and Bouchez Kent), Jon Bond (agency expe­ri­ence: Big Fuel and Kir­shen­baum, Bond & Part­ners) and Lance Porigow…

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Olapic: a pioneering e‑marketer which harnesses customer-generated photos

Olapic, the e‑com­merce-focused pho­­to-shar­ing start­up based in New York, recent­ly took a major step for­ward in expand­ing aware­ness about its unique approach to e‑commerce mar­ket­ing after secur­ing a Series A round amount­ing to $5 mil­lion. But e‑commerce ana­lysts and oth­er pro­fes­sion­als work­ing in e‑commerce media jobs are prob­a­bly won­der­ing what exact­ly is so unique about the plat­form? User-gen­er­at­ed e‑marketing Co-found­ed in 2011 by three Span­ish émi­grés who met as stu­dents at Colum­bia Uni­ver­si­ty (Pau Sabria, Luis Sanz and Jose de Cabo), Olapic lets vis­i­tors use a sim­ple upload tool to con­tribute their own images. The uploader is able to access local­ly stored images or those post­ed on social net­works like Insta­gram and Twit­ter. But this, e‑commerce ana­lysts might agree, is where the clever stuff starts: pub­lish­ers, agen­cies and e‑retailers can use those pho­tos to pro­mote their brands on their own web­sites. Olapic works chiefly with e‑retailers, scour­ing the Net on their behalf for brand or prod­uct relat­ed key­words and hash­tags. Once Olapic has crowd­sourced the rel­e­vant user-gen­er­at­ed images, the brand can choose the ones that most favor­ably reflect the prod­uct and dis­play them in an online gallery or prod­uct page. Brands have total con­trol over the pho­tos used on their…

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New York agency Collective launches new campaign to promote itself

Keen busi­ness devel­op­ment man­agers search­ing for inno­v­a­tive ways of boost­ing their agency’s for­tunes might con­sid­er emu­lat­ing Col­lec­tive, a New York dig­i­tal mar­ket­ing ser­vices com­pa­ny which has just launched a brand­ing cam­paign to pro­mote itself. The cam­paign uses the same tech­niques nor­mal­ly reserved for clients, and is aimed at media-pur­chas­ing firms and ad agency exec­u­tives (busi­ness devel­op­ment man­agers, that means you) as well as CMOs from For­tune 100 com­pa­nies. Why not blow your own trum­pet if it’s good?  Col­lec­tive, which was co-found­ed in 2005 by erst­while Medi­a­Mind exec­u­tive Joe Appren­di, not only iden­ti­fies mar­kets for its clients, it selects the most suit­able media for them, too. Its name stems from its abil­i­ty to pro­vide coor­di­nat­ed media buys across a raft of dif­fer­ent devices, from desk­top screens to TVs, and from tablets to smart­phones. As far as plac­ing dig­i­tal ads goes, it can also cre­ate them and it works with Amer­i­can Express, KFC and Chase along with media-pur­chas­ing out­fits like Pub­li­cis Groupe’s Zen­ti­hOp­ti­me­dia Omni­com Group’s OMD. As any busi­ness devel­op­ment man­ag­er will agree, when you have a trum­pet as impres­sive as this, why not blow it your­self? And that’s what Collective’s new cam­paign, enti­tled “Life is but a screen”, is doing, show­cas­ing…

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Hip startup company focuses on sales

Per­haps the largest and busiest start­up in the whole of New York is Foursquare. Found­ed three years ago back in 2009 by Naveen Sel­vadu­rai and Den­nis Crow­ley, the loca­tion check-in mobile app has so far earned around $70 mil­lion, in part thanks to smart mobile adver­tis­ing, and is now focus­ing on rev­enue for the first time. The com­pa­ny has nev­er been over­ly focused on rev­enue rais­ing before, but just recent­ly hired its first ever Vice Pres­i­dent of Sales in the form of Rob Wilk and a Chief Rev­enue Offi­cer in for­mer iAds head Steven Rosen­blatt. At the moment Rosen­blatt has ten peo­ple work­ing with him in sales strat­e­gy, account man­age­ment and sales sup­port, and he is still in the process of hir­ing more. “We’ve received tons of inbound from agen­cies, we just didn’t have the band­width or the team to han­dle it before,” Rosen­blatt told Busi­ness Insid­er. While busi­ness devel­op­ment has been run by Hol­ger Lue­dorf for a num­ber of years now, this will be the very first time that the start­up has instat­ed a sales team. Rosen­blatt notes that they wait­ed until the com­pa­ny had enough user data before they began to focus on rev­enue. With 2.5 bil­lion check-ins,…

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