Most people working in media jobs in mobile advertising agencies would agree that, in the age of multiple media sources, advertisers need to know which networks they’re getting the best results from. And since its launch in 2011, New York mobile app measurement, attribution and
Even a novice ecommerce analyst would concur that if an ecommerce startup manages to achieve a repeat-buyer rate of 40 percent and crosses the $1 million mark in revenues after just six months of trading, it’s onto a pretty hot business idea. And this is
It’s probably hard to find anyone with media jobs in online advertising agencies enthusing about e‑mail ad campaigns these days; from the art director to the account manager, most consider the time and effort involved in designing, implementing and measuring email campaigns too cumbersome. But
You don’t need to be a seasoned ecommerce analyst to appreciate that, in the second decade of the twenty-first century, it’s possible to buy just about anything on the web. And online cash borrowing platform Borro sees no reason why ecommerce shouldn’t extend to being
Picture this: you’ve got a brand new job as a business development manager at a digital agency and you’re rearing to go. But while you’re keen to start driving those online advertising sales, you feel just a bit like the new kid arriving at school,