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Manager Instructional Technology at George Washington University -

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5 Highest Paying Business Development Manager Jobs in New York -

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Nielsen Why You Want to Work at this Digital Transformation Organization -

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Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

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Why You Want to Work at Snapchat -

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LeBook Business Development Job for Trend Setter -

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Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

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Looking for a date? Find your soulmate in a group courtesy of New York startup The Dating Ring

While it might seem like the ulti­mate kind of social net­work­ing expe­ri­ence, most social media man­agers will con­cede that match­mak­ing tech­nol­o­gy has proven a lit­tle cheesy: swip­ing right to show an inter­est in a per­son just seems a bit like select­ing a brand of beans or pret­zels. But Y Com­bi­na­tor new­bie The Dat­ing Ring is seek­ing to shake that all up with tech­nol­o­gy that match­es soul­­mate-seek­ers togeth­er in groups of six. No more awk­ward silences or flatlin­ing con­ver­sa­tions. Group poten­tial Last month, the New York-based start­up took its ser­vice to San Fran­cis­co, too, sug­gest­ing that its group approach has proven pop­u­lar with users. Intrigued social media man­agers may be won­der­ing how it works. Users begin with a $25 con­sul­ta­tion with one of the startup’s match­mak­ers, where­upon they’re set up with a series of dates involv­ing five oth­er sin­gles (cur­rent­ly it’s a 50:50 mix of men and women). The dates, ($20 a time) take place in relax­ing and infor­mal set­tings like restau­rants or bars; the idea is that peo­ple in small groups feel freer to inter­act with one anoth­er and get to know each oth­er. And the chances of two out of the six actu­al­ly hit­ting it off are mul­ti­plied by…

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Want to know who your best Twitter followers are? Try SocialRank, New York-based Modern Media’s first product

Social media man­agers with good mem­o­ries may remem­ber that two young start-up hun­gry New York­ers, Alex Taub and Michael Schon­feld, launched a project called “MVP” (Most Valu­able Fol­low­er) in 2012, which aimed to show Twit­ter users who their most valu­able fol­low­ers were. Sad­ly, its young co-founders both had demand­ing full-time jobs (both were work­ing for payment’s start-up Dwol­la) and even­tu­al­ly had to shut it down. But they’re back in action again with their new com­pa­ny, Mod­ern Mast, and they’re plan­ning to turn the idea behind MVP into a real busi­ness with the launch of Social­Rank, Mod­ern Mast’s first prod­uct. More met­rics Taub and Schon­feld have now left Dwol­la to focus their ener­gies ful­ly on Mod­ern Mast, and they’re billing Social­Rank as a major expan­sion on MVF. The intrigued social media man­ag­er will obvi­ous­ly want to know what Social­Rank offers that MVF didn’t. While the old MVF used the so-called “Gold­en Ratio” to cal­cu­late fol­low­er val­ue (the ratio of your total fol­low­ers to the total num­ber of peo­ple you fol­low), Social­Rank includes oth­er met­rics. As Taub puts it, for Social­Rank: “Val­ue is scarci­ty plus use­ful­ness plus impor­tance.” The appli­ca­tion tracks how often a fol­low­er engages with your account and con­tent, and…

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Meet New York’s latest neighbor: hyper-local mobile advertising agency Sonata opens its first US office in the Big Apple

New York City has a new res­i­dent in the form of Sonata, the mobile adver­tis­ing com­pa­ny from Madrid that dri­ves real foot traf­fic to local bricks-and-mor­­tar busi­ness­es. The glob­al mobile adver­tis­ing firm has just opened its first US office in the Big Apple, appoint­ing mobile and dig­i­tal media vet­er­an Evan Krauss as its NY-based Chief Oper­at­ing Offi­cer. Krauss will report direct­ly to Sonata’s founder and CEO, Álvaro del Castil­lo, who recent­ly com­mit­ted to bring­ing his high­ly suc­cess­ful brain­child to the US (it’s been going down a storm in Europe). Zero-risk mobile adver­tis­ing  Those hold­ing media jobs in US mobile adver­tis­ing agen­cies will doubt­less be won­der­ing what lies behind Sonata’s suc­cess. Launched in Madrid in 2010, it’s the fruit of the men­tal labor of for­mer retail­ers – a real-time bid­ding (RTB) mar­ket­place that lets cus­tomers bid on events like click-to-map, click-to-call and redeem-an-offer in tight­ly geo-fenced zones rang­ing from 10 miles right down to 100 yards. The aim, which it’s been real­iz­ing with admirable suc­cess, is to dri­ve mea­sur­able foot-traf­f­ic direct­ly to the points-of-sale of a raft of enter­pris­es large and small, from stores to restau­rants, the­aters to deal­er­ships. And, as retail­ers will only pay for results, Sonata gives them a…

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New York mobile advertising service Deeplink.me unveils new native ad SDK

Inno­­va­­tion-hun­­gry pros hold­ing media jobs in mobile adver­tis­ing agen­cies have a new weapon to add to their armory in the mobile adver­tis­ing bat­tle­field: the new ad SDK from Deeplink.me has just been launched in beta. The need for deep link­ing Cre­at­ed by Cel­log­ic, which has its US head­quar­ters in New York, it’s the lat­est in a series of deep link­ing tools for mar­keters and devel­op­ers from the com­pa­ny: a soft­ware devel­op­ment kit designed to assist devel­op­ers to route both organ­ic and paid traf­fic to oth­er apps on Cellogic’s retar­get­ing net­work and to receive traf­fic as pay­back. Cellogic’s orig­i­nal aim upon its launch in 2010 was to devel­op Nex­tap, a con­tent dis­cov­ery net­work for mobile. But in so doing it began to fig­ure out that there was a cry­ing need for a deep link­ing ser­vice, too. Which is where Deeplink.me comes in. Launched last May, it pro­vides smarter links to devel­op­ers so that they can guide users to exact­ly the right place with­in an app with one tap, or (if the app isn’t installed on their phones) to a mobile land­ing page, or to the desired web land­ing page if a linked is clicked by non-mobile users. Cellogic’s CEO Ita­mar Weis­brod…

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