Senior Television Weather Broadcaster Meteorologist Job to Reach 1.5 Billion People -

Tuesday, October 27, 2020

Broadcast Meteorologist Job in Wyoming -

Saturday, August 22, 2020

Multi Media Journalists Needed in Wyoming -

Friday, July 31, 2020

Capitol Reporter Needed in Las Vegas -

Friday, July 31, 2020

Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

Will New York mobile ad tracking startup AppsFlyer transform the mobile advertising market?

Most peo­ple work­ing in media jobs in mobile adver­tis­ing agen­cies would agree that, in the age of mul­ti­ple media sources, adver­tis­ers need to know which net­works they’re get­ting the best results from. And since its launch in 2011, New York mobile app mea­sure­ment, attri­bu­tion and ana­lyt­ics SaaS start­up Apps­Fly­er has been help­ing them find out.

Effec­tive track­ing 

Apps­Fly­er lets mobile adver­tis­ing agen­cies, app devel­op­ers and brands mea­sure mobile user attri­bu­tion across social, organ­ic, paid and viral media sources. Now a Face­book Mobile Mea­sure­ment Part­ner, the startup’s plat­form is inte­grat­ed with no few­er than 300 media sources and ad net­works, and it’s cur­rent­ly mon­i­tor­ing mobile adver­tis­ing cam­paigns at annu­al run rates of $500 mil­lion in ad spend and one bil­lion mobile app installs (its mobile traf­fic grew 80-fold in 2013).

To cap it all, the com­pa­ny recent­ly announced that it’s now prof­itable too. Its suc­cess reflects its capac­i­ty to enhance mobile mar­ket­ing trans­paren­cy by help­ing mobile adver­tis­ing agen­cies and adver­tis­ers pin­point prof­itable cam­paigns based on life­time val­ue and ROI. And it’s cer­tain­ly impressed investors: at the begin­ning of March, Apps­Fly­er raised $1.7 in a Series A round led by Pitan­go Ven­ture cap­i­tal and exist­ing investor Mag­ma Ven­ture Part­ners.

Pitan­go Gen­er­al Part­ner Eitan Bek will now join the Apps­Fly­er board and is con­fi­dent that, with its strong team and tech­nol­o­gy, the start­up is poised to “trans­form the mobile adver­tis­ing mar­ket.”

Exceed­ing expec­ta­tions 

Accord­ing to its CEO and co-founder Oren Kaniel, AppsFlyer’s Native­Track™ tech­nol­o­gy is fast becom­ing “the indus­try stan­dard for mobile attri­bu­tion.” And he’s clear­ly proud of its inde­pen­dence. He said, “Apps­Fly­er is an unbi­ased, inde­pen­dent mea­sure­ment plat­form, and we’re thrilled to have Pitan­go join us, giv­en their strong port­fo­lio of mobile, social and adver­tis­ing tech­nol­o­gy com­pa­nies.”

Mag­ma Part­ner Modi Rosen said that the indus­try need­ed an effec­tive mobile ad track­ing plat­form capa­ble of deliv­er­ing real results to help adver­tis­ers opti­mize their mar­ket­ing bud­gets.

Com­ment­ing on the recent fund­ing round, he said, “Back in 2012, we invest­ed in AppsFlyer’s vision of becom­ing the mobile advertiser’s tool­box. After Apps­Fly­er sig­nif­i­cant­ly exceed­ed all expec­ta­tions in 2013 and into 2014, we’re excit­ed to join this round of fund­ing.”

The new fund­ing will part­ly be used to open two new offices in New York and San Fran­cis­co but much will go into prod­uct R&D, cus­tomer sup­port and busi­ness devel­op­ment.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.