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New York ad tech startup MediaMath aims for international expansion with massive new cash injection

Any prod­uct man­ag­er who knows about ad tech firms will have heard that stock val­ues nose-dived late last year dur­ing a tur­bu­lent IPO sea­son; but New York’s ad tech star Media­Math still man­aged to retain investor con­fi­dence this year and has just suc­cess­ful­ly closed a mas­sive Series C round worth $73.5 mil­lion. It also raised its debt to $105 mil­lion. That means the total raised amount­ed to a thun­der­ing $178.5 mil­lion, dwarf­ing the $14 mil­lion Series B it raised in 2011. Glob­al Expan­sion  Busi­ness savvy prod­uct man­agers might rea­son­ably sur­mise that MediaMath’s prime investor (the round was led by Spring Lake Equi­ty Part­ners) thinks its prod­uct offer­ings are a good few cuts above the com­pe­ti­tion, but it’s equal­ly like­ly that investors, who still seem con­fi­dent about pour­ing cash into ad tech firms, are in this case post­pon­ing an IPO until the stock mar­ket regains its bal­ance after last year’s volatil­i­ty. What­ev­er the rea­son­ing, Media­Math is clear about what it intends to do with the raise. Glob­al expan­sion is in its sights, and it plans to sup­port new offices in the APAC, EMEA and Latin Amer­i­can mar­kets. But that’s not all: it’s also plan­ning to chan­nel some of the mon­ey into…

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New York ecommerce startup Casper starts shipping its uber-comfy mattresses — and sales go through the roof

Casper, the New York e‑commerce start­up spe­cial­iz­ing in unique­ly engi­neered “super pre­mi­um” mat­tress­es, has start­ed ship­ping its prod­uct just two months after bank­ing $1.6 mil­lion in seed fund­ing. And any e‑commerce ana­lysts out there who think that buy­ing a mat­tress online sounds weird (how do you know if it’s com­fy?) will need to think again: ear­ly sales have been going “phe­nom­e­nal­ly well”, accord­ing to Casper’s co-founder and CEO Phillip Krim. A mat­tress in a box Actu­al­ly, e‑commerce ana­lysts who read about Casper’s seed fund­ing in Feb­ru­ary may have had their curios­i­ty stirred and frus­trat­ed at one and the same time. At that point, the com­pa­ny was keep­ing its prod­uct under a veil, save to say that it had been spe­cial­ly engi­neered from top qual­i­ty mate­ri­als yet would have a very afford­able price tag. Now that it’s been launched, how­ev­er, the cat is out of the bag. Or rather, the mat­tress is out of the box. Lit­er­al­ly. Mat­tress­es are shipped after being com­pressed into a box that’s no big­ger than a set of golf clubs, mak­ing Casper the first mat­tress com­pa­ny capa­ble of send­ing its prod­uct to cus­tomers via bike mes­sen­ger. But, busi­­ness-savvy e‑commerce ana­lysts take note: it’s not just the…

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How Foursquare’s crazy idea might become its Next Big Thing: Welcome to Swarm

Pic­ture this: you’re a prod­uct man­ag­er at a high­ly suc­cess­ful social media start­up that’s about to make a rad­i­cal deci­sion about its pop­u­lar app. But the co-founder and CEO ini­tial­ly describes it as “crazy”. Pity the prod­uct man­ag­er at New York’s Foursquare: when the idea to split the app into two was first moot­ed (one for dis­cov­ery and a new one – “Swarm” – for arrang­ing offline mee­tups with friends), the ini­tial response was not pos­i­tive. How do you sell a pup like that? From crazy to total sense  As founder and CEO Den­nis Crow­ley put it in an inter­view with Mash­able, “At first, we thought it was crazy to do this, but it makes total sense.” Those last four words made that prod­uct manager’s job much less scary. New­ly released for iPhone and Android, Swarm breaks the prox­im­i­ty and check-in func­tions away from the main app to become a sim­ple, easy-to-use stand­alone fea­ture. Users have the option of a grid view or list view of near­by friends who are also using the swarm app (the list view is a lit­tle eas­i­er on the eye, in our opin­ion). The app con­stant­ly pings each user’s where­abouts to oth­ers who use it…

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Introducing Decisive, the New York startup that aims to be the E‑Trade of mobile advertising

It’s no secret to pros with media jobs in mobile adver­tis­ing agen­cies that suc­cess fre­quent­ly hinges on good ana­lyt­ics as much as it relies on cre­ative tal­ent. And one of New York’s newest res­i­dents, SoHo-based mobile adver­tis­ing start­up Deci­sive, is on a mis­sion to become the E‑Trade for mobile ads. Launched last month, its plat­form lets busi­ness­es set up mobile adver­tis­ing cam­paigns and then watch the results in real-time. Bid­ding down to the sec­ond  Co-founder and CEO David Dun­das said that he and his team at Deci­sive “want­ed to auto­mate the cre­ation of cam­paigns for our clients.” He added, “You can see how well your cam­paign is run­ning down to the sec­ond.” Clients get to have a whole lot more con­trol: the plat­form lets them set up bids for the spe­cif­ic audi­ences they want to reach on mobile devices (they’re cho­sen from anony­mous data, like New York iPhone users who vis­it sites like TMZ.com). The mar­ket­ing world is shift­ing toward pro­gram­mat­ic adver­tis­ing that’s been acti­vat­ed by the actions of the intend­ed audi­ence, Dun­das explained, like vis­it­ing a web­site or open­ing an app. For exam­ple, as soon as an app is opened, it sends a small pack­et of data to com­pa­nies…

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New York has a new resident from London as Adstream opens its first U.S. office in Manhattan

New York-based busi­ness devel­op­ment man­agers toil­ing to dri­ve online adver­tis­ing sales have a new neigh­bor from Lon­don to assist them: Lon­­don-head­­quar­tered dig­i­tal adver­tis­ing plat­form Adstream has just opened the doors of its new office at 115 W 18th St. Mul­ti­ple oper­a­tions, one dash­board The 13-year-old com­pa­ny cur­rent­ly deliv­ers two mil­lion-plus ads every year to over 106 coun­tries, serv­ing in excess of 5,000 cus­tomers from its 30 region­al offices, and cov­er­ing desk­top, mobile and tele­vi­sion plat­forms.  The new loca­tion will serve as the head­quar­ters of Adstream Amer­i­ca. The move fol­lows a major deal with Comcast’s AdDe­liv­ery ser­vice, which will see the two com­pa­nies part­ner the launch of a new plat­form pro­vid­ing ad dis­tri­b­u­tion for Comcast’s ten thou­sand-plus local, region­al and nation­al adver­tis­ers in the U.S. and Cana­da. If our job­bing busi­ness devel­op­ment man­ag­er is won­der­ing what makes Adstream unique, the answer lies in its tech­nol­o­gy, which lets clients transcode files, cre­ate project fold­ers and reels, man­age projects and obtain reports on all activ­i­ties using a sin­gle tool (The plat­form allows agen­cies and brands to store, deliv­er, approve and send mul­ti-media con­tent from a sin­gle dash­board). NYC — the gate­way to the U.S. New York­er Peter Kuhn, who spent the last eight…

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