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New York has a new resident from London as Adstream opens its first U.S. office in Manhattan

New York-based busi­ness devel­op­ment man­agers toil­ing to dri­ve online adver­tis­ing sales have a new neigh­bor from Lon­don to assist them: Lon­don-head­quar­tered dig­i­tal adver­tis­ing plat­form Adstream has just opened the doors of its new office at 115 W 18th St.

Mul­ti­ple oper­a­tions, one dashboard

The 13-year-old com­pa­ny cur­rent­ly deliv­ers two mil­lion-plus ads every year to over 106 coun­tries, serv­ing in excess of 5,000 cus­tomers from its 30 region­al offices, and cov­er­ing desk­top, mobile and tele­vi­sion plat­forms.  The new loca­tion will serve as the head­quar­ters of Adstream America.

The move fol­lows a major deal with Comcast’s AdDe­liv­ery ser­vice, which will see the two com­pa­nies part­ner the launch of a new plat­form pro­vid­ing ad dis­tri­b­u­tion for Comcast’s ten thou­sand-plus local, region­al and nation­al adver­tis­ers in the U.S. and Canada.

If our job­bing busi­ness devel­op­ment man­ag­er is won­der­ing what makes Adstream unique, the answer lies in its tech­nol­o­gy, which lets clients transcode files, cre­ate project fold­ers and reels, man­age projects and obtain reports on all activ­i­ties using a sin­gle tool (The plat­form allows agen­cies and brands to store, deliv­er, approve and send mul­ti-media con­tent from a sin­gle dashboard).

NYC — the gate­way to the U.S.

New York­er Peter Kuhn, who spent the last eight years at the glob­al brand agency TAQ, has just been appoint­ed Adstream’s new Pres­i­dent of the Amer­i­c­as, and will over­see oper­a­tions in the company’s New York, Los Ange­les, Mia­mi, Sao Pao­lo and Buenos Aires locations.

Until now, Adstream has focused its efforts on Aus­tralia (where it actu­al­ly orig­i­nat­ed before mov­ing its HQ to Lon­don), Asia, Latin Amer­i­ca and Europe. The New York ini­tia­tive, which was neces­si­tude by the Com­cast deal, will allow the com­pa­ny to build its ad pro­duc­tion oper­a­tions across the city.

Mr. Kuhn, who worked along­side Adstream in his for­mer role, believes that New York’s Sil­i­con Alley is a much bet­ter loca­tion for the firm’s U.S. HQ than the Bay Area. He said:

“New York City is the key entry­way to the U.S. adver­tis­ing mar­ket and cre­ates a tru­ly glob­al foot­print for this com­pa­ny. There’s a real­ly dynam­ic change going on in the indus­try that allows adver­tis­ers to real­ly tar­get con­sumers. New York City has the tal­ent and prox­im­i­ty to the adver­tis­ing sec­tor that will allow us to take advan­tage of this moment.”

We think our job­bing busi­ness devel­op­ment man­ag­er will agree.

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