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‘Placed’ location analytics start-up coming to New York

New York’s busi­ness world is to have a new play­er after Seat­­tle-based loca­tion ana­lyt­ics start­up ‘Placed’ raised $10 mil­lion and decid­ed to open an office in the Big Apple. From loca­­tion-based ads to store vis­its Since its launch in 2011, Placed has been steadi­ly build­ing a rep­u­ta­tion as a lead­ing light in the world of mobile ad intel­li­gence. Last year, it launched Placed Attri­bu­tion, a plat­form that tracks whether local­ly served mobile ads actu­al­ly end up in per­son­al vis­its to a vendor’s bricks-and-mor­­tar store. You don’t need to be a sea­soned tech prod­uct man­ag­er to appre­ci­ate that this bridges the online world with the offline, phys­i­cal world. And since it also lets brands, agen­cies, ad net­works and pub­lish­ers know whether peo­ple actu­al­ly make pur­chas­es upon vis­it­ing the store, it gives one of the most com­pre­hen­sive insights into the con­nec­tion between ads and offline behav­ior avail­able. Placed Attri­bu­tion is based on the startup’s cen­tral prod­uct, Placed Ana­lyt­ics, which uses a pan­el of 175,000 opt­ed in users to map local activ­i­ty, iden­ti­fy trends and work out which groups are most like­ly to vis­it which retail­er (it cov­ers no few­er than 175 mil­lion con­sumer loca­tions). Even the most bat­­tle-hard­ened prod­uct man­ag­er would agree…

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Introducing Ming, New York’s brand new strategic action-based advertising agency

Art direc­tors, account man­agers and oth­ers hold­ing media jobs in online adver­tis­ing agen­cies might not be famil­iar with the con­cept of a “strate­gic, action-based cre­ative com­pa­ny oper­at­ing in the ‘new to next’ space, but they’re about to find out with the open­ing of brand new agency in New York that proud­ly adopts this phrase as its self-def­i­n­i­­tion. New agency, new ideas Ming (full name “Ming Util­i­ty and Enter­tain­ment Group”) has just opened its doors on Peck Slip in down­town New York, thanks to the col­lab­o­ra­tive efforts of sea­soned Adland mavens Linus Karls­son (erst­while CCO of Glob­al brands at McCann-Erick­­­son), Bri­an Di Loren­zo (McCann’s Chief pro­duc­tion Offi­cer) and Tara DeVeaux (for­mer­ly Exec­u­tive VP/Account Man­ag­er at BBDO). The trio will serve as Ming’s Chief Cre­ative Offi­cer, CEO and Pres­i­dent, respec­tive­ly. The com­pa­ny was fif­teen years in the mak­ing, Mr Karls­son recent­ly told AdAge mag­a­zine. Back then, he and Mr DiLoren­zo were work­ing in Min­neapo­lis for Fal­lon and found them­selves talk­ing about start­ing a new com­pa­ny over a restau­rant meal. They’d been deeply inspired by some of the cre­ative ideas pour­ing out of Fal­lon at the time, like their work on Bud­dy Lee for Lee Jeans, Brawny, Timex and BMW Films. As Mr…

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MakeSpace, New York’s ‘DropBox for physical stuff’ goes nationwide

Every ecom­merce man­ag­er work­ing in New York will remem­ber Hur­ri­cane Sandy 18 months ago; but some­times, out of hav­oc and destruc­tion, a bril­liant new idea emerges – and New York’s “Drop­Box for phys­i­cal stuff”, Make­Space, cer­tain­ly belongs in this cat­e­go­ry. Brain storm  The idea was hatched just after the storm: two friends, Mark Suster and Sam Rosen, met for a morn­ing cof­fee, gaz­ing out the win­dow at a city that still, in parts, hadn’t yet had the pow­er restored. Rosen told Suster that he’d lost a lot of stuff dur­ing the hur­ri­cane, and was now try­ing to source some stor­age solu­tions but was find­ing the expe­ri­ence ter­ri­ble. As the two began think­ing about bet­ter solu­tions for stor­age, Rosen played with the notion of pick­ing up stuff for peo­ple from their apart­ments and tak­ing it to stor­age for them while sav­ing them mon­ey by hav­ing the stor­age facil­i­ty off­site. As the two riffed the idea, they thought (in Suster’s words): “That’s inter­est­ing. But what would tru­ly be amaz­ing is if you could build ‘Drop­Box for your phys­i­cal stuff’.” As Suster puts it: “We both loved the idea and with­in weeks he [Rosen] was moved to LA and worked out of our…

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Russian video advertising startup Buzzoola takes up residence in New York

No soon­er had we report­ed on a friend­ly Dan­ish inva­sion of New York than we need to make anoth­er announce­ment: to all those busi­ness devel­op­ment man­agers (and oth­ers) with media jobs in the Big Apple’s online adver­tis­ing sales mar­ket, watch out — the Rus­sians are com­ing. From Rus­sia with verve As with Fal­con Social, how­ev­er, this arrival will be a wel­come new neigh­bor. Moscow-head­­quar­tered native video adver­tis­ing plat­form Buz­zo­ola Inc. has just opened a new office in NYC in the wake of a $2 mil­lion seed fund­ing round. The startup’s move to the US is sim­i­lar­ly moti­vat­ed: Buz­zo­ola has com­plet­ed a series of suc­cess­ful video cam­paigns for a slew of clients in the Ukraine and Rus­sia. But most are For­tune 500 com­pa­nies and media agen­cies head­quar­tered in the USA. Expand­ing onto US turf with clients like that, as any savvy busi­ness devel­op­ment man­ag­er could tell you, makes emi­nent sense. The com­pa­ny is bare­ly three years old (it launched in 2011) but it’s been around long enough to see the ongo­ing trend amongst adver­tis­ers to spend good­ly swathes of their dol­lars on videos which peo­ple view on social media sites via their mobile devices. Buz­zo­ola is bank­ing on this trend gath­er­ing…

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New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has just been invad­ed by the Danes; but if any NYC social media man­agers out there are think­ing of ram­pag­ing Vikings, they needn’t pan­ic. This is a friend­ly inva­sion, in the form of Copen­ha­gen-head­­quar­tered social media mar­ket­ing start­up Fal­con Social, which has just opened a brand new office in the Big Apple. Why New York? But why, the curi­ous social media man­ag­er may well be ask­ing, would a Dan­ish social media com­pa­ny come to New York? Fal­con Social’s soft­­ware-as-a-ser­vice helps busi­ness­es mon­i­tor and man­age social media. And, since many of those busi­ness­es (like Coca Cola, Condé Nast, Dis­ney and Pan­do­ra) are For­tune 500 busi­ness­es based in the USA, the move to New York just seems log­i­cal. It won’t have escaped the atten­tion of most social media man­agers that there are a lot of com­pa­nies in New York that offer pret­ty sim­i­lar ser­vices – track­ing a client company’s social media inter­ac­tions, pub­lish­ing con­tent like blog posts and eval­u­at­ing the per­for­mance of the over­all social media strat­e­gy. But Fal­con Social’s founder and CEO, Ulrik Bo Larsen, says his prod­uct is sig­nif­i­cant­ly dif­fer­ent. A uni­fied ser­vice to take on the “Franken-suites” “It’s not enough to have a Radian6 [soft­ware] instal­la­tion and…

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