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New York ecommerce startup Blue Apron takes food delivery to new heights

It’s offi­cial: as pre­vi­ous­ly pre­dict­ed here, New York ecom­merce start­up Blue Apron has just suc­cess­ful­ly closed a $50 mil­lion Series C round led by Stripes Group. For those ecom­merce ana­lysts out there who might not yet have heard of it, Blue Apron is a food deliv­ery ser­vice spe­cial­iz­ing in fresh ingre­di­ents and entic­ing recipes.  Between its launch in 2012 and March this year, its month­ly total of food serv­ings has soared to 500,000. Steam­ing for­ward Giv­en that that total was just 100,000 per month in August 2013, you don’t have to be a whizz kid of an ecom­merce ana­lyst to fig­ure out that it’s enjoyed some pret­ty spec­tac­u­lar growth. Its rev­enue run rate has topped $60 mil­lion and, just pri­or to the Series C round, it was val­ued at just south of $500 mil­lion. Blue Apron’s pre-order struc­ture allows it to work out exact­ly how much food it’s going to need to order, so it rad­i­cal­ly cuts back on waste (cus­tomers pre-order a week of meals). And, for anoth­er, it has the abil­i­ty to or order at bulk with the siz­able whole­sale dis­count that goes with it. Although meals are priced at $10 a time per per­son (they’re usu­al­ly ordered…

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New York social media analytics startup Sprinklr aims to take social advertising to dizzy heights with new ad tool

Sea­soned busi­ness devel­op­ment man­agers con­cerned to opti­mize online adver­tis­ing sales for their clients don’t need any lec­tures on the ris­ing impor­tance of the social media chan­nel in run­ning effec­tive cam­paigns. And that’s why they may be inter­est­ed in a new B2B adver­tis­ing tool launched by New York social media ana­lyt­ics start­up, Sprin­klr. A com­pa­ny first  The new prod­uct is described by the com­pa­ny as its first “paid social media solu­tion” – and its launch coin­cides with news that the start­up has just suc­cess­ful­ly closed a Series D round total­ing $40 mil­lion, vir­tu­al­ly dou­bling its total ven­ture cap­i­tal invest­ment overnight to a prince­ly $77.5 mil­lion. Nat­u­ral­ly, our sea­soned busi­ness devel­op­ment man­ag­er will now be ask­ing, “What does the new ad tool do and what will Sprin­klr do with the new cash?” The answer to the first part is this: it’s a soft­ware plat­form which helps agen­cies and brands man­age their adver­tis­ing cam­paigns across Face­book and Twit­ter. Up to now, Sprin­klr man­aged unpaid and viral con­tent on these net­works; now they’re offer­ing clients the chance to man­age all social media inter­ac­tions, whether paid or unpaid, from a sin­gle prod­uct. And it seems to be get­ting impres­sive results. Ear­ly tests appar­ent­ly show that…

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Loverly, New York-based ‘Pinterest for brides,’ strides forward

Any­one with a lit­tle expe­ri­ence of media jobs in social media will appre­ci­ate that a start­up that soars to a $15 mil­lion val­u­a­tion and looks set to close a Series B round worth at least $2.5 mil­lion less than three years after its launch is tick­ing a lot of pos­i­tive box­es. And rumor has it that New York social media start­up Lover­ly, a kind of Pin­ter­est for soon-to-be brides, is poised to do just that. Bridal inspi­ra­tion  Social media man­agers who’ve heard of Lover­ly will know that it serves as a cen­tral mar­ket­place that helps prospec­tive brides find out about and save great wed­ding ideas. That means help­ing them find the right peo­ple to hire, as well as all the things they might like to buy to make their spe­cial day seri­ous­ly Spe­cial, with a cap­i­tal ‘S’. Users can curate a board of ideas (hence the Pin­ter­est com­par­i­son), and make them pub­lic for oth­er brides-to-be to find inspi­ra­tion in. The boards can be both edi­­tor-curat­ed (such as hon­ey­moon ideas, or brides­maid dress­es for beach wed­dings) and user-gen­er­at­ed. The site’s pro­pri­etary tag­ging sys­tem auto­mat­i­cal­ly adds between 4 and 20 tags to each image, index­ing fea­tures like style, col­or, loca­tion, and sea­son,…

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Birchbox head skywards with new marketing and international expansion plans after raising $60 million

Ecom­merce ana­lysts who’ve been read­ing the mar­ket­ing runes over the years will know that the rage for ped­dling “things in a box” kicked off in a big way a cou­ple of years ago and then fiz­zled. Many of the ideas — sex toys in box­es, booze in box­es, razors in box­es – turned out to be fads with lit­tle longevi­ty. But a few things-in-box­es ideas have gone from strength to strength, prov­ing much more durable. And Birch­box, pur­vey­or of month­ly sub­scrip­tion box­es of beau­ty sam­ples and one of the most suc­cess­ful ecom­merce star­tups in New York, is def­i­nite­ly among them. Suc­cess in a box It doesn’t take a genius ecom­merce ana­lyst to appre­ci­ate that if a start­up suc­cess­ful­ly rais­es $60 mil­lion in Series B, as Birch­box has just done, it’s con­vinced some astute investors that it’s got a hon­ey of a busi­ness mod­el. Attract­ing 800,000 sub­scribers in three-and-a-half years and gen­er­at­ing $90 mil­lion in annu­al sales prob­a­bly had some­thing to do with it. Add to that the fact that the full-size ver­sions of its prod­ucts that it sells on its ecom­merce site now account for an extra 30 per­cent of its rev­enue, and the annu­al total ris­es to $125 mil­lion.…

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With its latest office in New York buzzing with success, ad retargeting startup AdRoll sets it sights on global expansion

Here’s a ques­tion to exer­cise the gray mat­ter of the job­bing busi­ness devel­op­ment man­ag­er: how does an ad tech start­up leap from $19 mil­lion in invest­ment to $89 mil­lion in a sin­gle bound? Answer: have a tried and test­ed prod­uct that real­ly does help mar­keters get a sound return on invest­ment from their dig­i­tal adver­tis­ing cam­paigns. Like ad tech start­up AdRoll, for exam­ple, which has just raised a prince­ly $70 mil­lion in Series C. Soar­ing suc­cess  With its new­­ly-opened New York office (led by for­mer Google and Say Media exec Neil Cole­man) steam­ing ahead to become the company’s most suc­cess­ful yet, clos­ing in on Madi­son Avenue in the process, AdRoll has per­suad­ed some pret­ty hard-head­­ed investors that it’s worth the addi­tion­al cash. Busi­ness devel­op­ment man­agers who’ve been around for a while will recall that back in 2008, when AdRoll was found­ed, ad tech wasn’t con­sid­ered par­tic­u­lar­ly cool. But co-founder and CEO Aaron Bell, who began pro­fes­sion­al life as a tech engi­neer, sensed that Google AdWords had poten­tial to be devel­oped in new direc­tions and devel­oped AdRoll’s adver­tis­ing retar­get­ing tech­nol­o­gy as a result. And he’s been proven right. In Octo­ber last year, AdRoll’s rev­enue run rate reached $100 mil­lion, and it’s…

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