New York-based fashion ecommerce startup Bib + Tuck has just launched its first app, shortly after a $600,000 seed funding injection. Ecommerce analysts interested in up-and-coming ideas might do well to listen to this rising company’s story.
Bridging fast with luxury
Founded in November 2012 by fellow New Yorkers Sari Azout and Sari Bibliowicz (who are happy to be called “Sari A.” and “Sari B.”), Bib + Tuck’s mission is to bridge the gulf between those who opt for “fast fashion” outlets like Threadflip and those who prefer higher-end luxury outlets.
Both Saris are self-confessed “shopaholics” who built Bib + Tuck because it answered their own fashion needs: as young professionals, they didn’t have a big budget to purchase the items they most desired. Vogue highlighted the start-up in 2011 as something to watch — and most ecommerce analysts would probably agree that it was right.
Beginning as an “invite only” community, Bib + Tuck open its virtual doors to the public this summer. And now the app: the two Saris are clear that they were always aiming for an Instagram-type feel for it, with a shoppable aspect thrown in.
The app lets users add product information and image filters, and it allows them to search according to a raft of criteria including brand, price, category and condition. It also lets users message one another, which the founders say not only makes transactions smoother, it helps build a community ambience.
Users now have an updated list of brands they can trade with, which now includes designers like Opening Ceremony, Acne and Alexander Wang. However, there’s also a list of brands the startup rejects, which include Old Navy, H&M and Forever21.
Using some of its seed funding to hire a creative director without delay, chiefly to augment its ecommerce offerings with enticing editorial content, ecommerce analysts might agree that Bib + Tuck lost no time in developing its brand. And that includes a reputation for transparency: no hiding behind opaque avatars here. Azout says:
“When you’re buying something, you’re looking at who’s selling it. What does that person do? You’re getting insight into that person’s world… You know that this jacket is from a musician in LA, and she wore it on tour, and she’s letting it go and wants someone else to appreciate it.”