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Introducing FlyCleaners: the New York startup that picks up your laundry and cleans it

Sea­soned ecom­merce ana­lysts may be aware of sev­er­al ecom­merce star­tups claim­ing to be “Über laun­dry ser­vices”. But while New York-based start­up Fly­Clean­ers might not be the only laun­dry pick-up ser­vice of its kind, it may be the most flex­i­ble and user friend­ly. And it’s just bagged $2 mil­lion in seed fund­ing, which sug­gests that investors think so too. Putting the cus­tomer first Cur­rent­ly only avail­able in North Brook­lyn, Fly­Clean­ers was found­ed ear­li­er this year by Seth Berkowitz and David Sala­ma. Asked by TechCrunch jour­nal­ist Antony Ha recent­ly about what makes it stand out from the crowd, Sala­ma said: “More than any­one else, we start­ed with the ques­tion of what would be the ide­al cus­tomer expe­ri­ence and then filled in the rest of the details from there. We didn’t want to pro­vide just a sat­is­fac­to­ry expe­ri­ence that hap­pened to be a lit­tle more con­ve­nient. We aim to “wow” each cus­tomer with all ele­ments of our ser­vice. “This lead us to focus on a hand­ful of key fea­tures, includ­ing true on-demand ser­vice, sim­plic­i­ty, trans­paren­cy, extend­ed hours, and most impor­tant­ly, com­pet­i­tive prices and supe­ri­or cus­tomer ser­vice.” Any skep­ti­cal e‑commerce ana­lysts may feel a lit­tle more con­vinced by Ha’s own per­son­al tes­ti­mo­ny. He gave…

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A new app for a new ecommerce idea: meet Bib +Tuck

New York-based fash­ion ecom­merce start­up Bib + Tuck has just launched its first app, short­ly after a $600,000 seed fund­ing injec­tion. Ecom­merce ana­lysts inter­est­ed in up-and-com­ing ideas might do well to lis­ten to this ris­ing company’s sto­ry. Bridg­ing fast with lux­u­ry Found­ed in Novem­ber 2012 by fel­low New York­ers Sari Azout and Sari Bib­liow­icz (who are hap­py to be called “Sari A.” and “Sari B.”), Bib + Tuck’s mis­sion is to bridge the gulf between those who opt for “fast fash­ion” out­lets like Thread­flip and those who pre­fer high­­er-end lux­u­ry out­lets. Both Saris are self-con­fessed “shopa­holics” who built Bib + Tuck because it answered their own fash­ion needs: as young pro­fes­sion­als, they didn’t have a big bud­get to pur­chase the items they most desired. Vogue high­light­ed the start-up in 2011 as some­thing to watch — and most ecom­merce ana­lysts would prob­a­bly agree that it was right. Begin­ning as an “invite only” com­mu­ni­ty, Bib + Tuck open its vir­tu­al doors to the pub­lic this sum­mer. And now the app: the two Saris are clear that they were always aim­ing for an Insta­­gram-type feel for it, with a shop­pable aspect thrown in. The app lets users add prod­uct infor­ma­tion and image fil­ters,…

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New York-based ecommerce startup Mouth offers delicious indie foods from across the US

Savvy ecom­merce ana­lysts will be aware that most online food ven­dors these days believe that, if you want to suc­ceed, you need to do one or both of two things: offer deliv­er­ies with­in one day and func­tion as a mar­ket­place for sales with­out hold­ing food inven­to­ry (like Food-Hun and Gold­be­ly). But one fast-ris­ing New York ecom­merce busi­ness is buck­ing both trends – and it’s just bagged $1.5 mil­lion in Series A fund­ing. The art of food  Brook­­lyn-based Mouth Foods, Inc., which was found­ed in 2010, spe­cial­izes in online sales of “indie food” – arti­san, small batch, organ­ic, gluten-free, hand-made spe­cial­ty foods. As its CEO and founder, Craig Kanarick (who also co-found­ed Razor­fish) explains, Mouth offers foods “made by peo­ple not cor­po­ra­tions, and typ­i­cal­ly involve a recipe.” He adds, “It’s about the art of the food, instead of the art of the farmer. We don’t sell things like car­rots and milk.” The enquir­ing ecom­merce ana­lyst may well be ask­ing what, exact­ly, does the “art of food” actu­al­ly mean? Well, Mouth’s team search­es the length and breadth of the coun­try to source the very best “indie” food prod­ucts and their mak­ers, buy­ing the items they love in bulk. The prod­ucts are then…

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From photo-sharing for fashionistas to ecommerce for fashionistas: trendy New York social platform Trendabl takes a new step

New York-based social pho­­to-shar­ing plat­form Trend­abl, which has become the Insta­gram of fash­ion pho­tos, is tak­ing a bold step into e‑commerce just 18 months after its launch. And most sea­soned ecom­merce ana­lysts would prob­a­bly agree that it rep­re­sents a nat­ur­al next step. From shar­ing to shop­ping Trendabl’s empha­sis to date has been on expand­ing its com­mu­ni­ty and sign­ing brands along the way, amongst them big names like Diane von Fursten­berg, Bar­neys and Michael Kors. The ser­vice lets fash­ion pub­lish­ers, brands and fash­ion­ista-users upload images and tag the pic­tured items. The ecom­merce ini­tia­tive involves around 15 small­er retail­ers (Ani­ta Ko, Young and Reck­less, Singer22 and Reece Hud­son includ­ed), although all U.S.-based retail­ers and brands can apply. But a poten­tial­ly con­fus­ing issue appears at this point, as the can­ny ecom­merce ana­lyst would doubt­less spot: since not all the fash­ion items uploaded are pur­chasable, how does a Trend­abl new­bie work out what’s shop­pable and what’s not? The solu­tion is twofold. Shop­pable items will appear in a user’s feed accom­pa­nied by a “Buy” but­ton; and for those who don’t want to sift through man­u­al­ly to find out what they can and can’t buy, the app now fea­tures a curat­ed shop feed which brings all…

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New York ecommerce startup Zady extends brand awareness at La Guardia

After bag­ging $1.35 mil­lion in seed-fund­ing in March and launch­ing in August, New York-based arti­san cloth­ing e‑commerce start­up Zady has opened a pop­up store – in LaGuardia Airport’s Delta ter­mi­nal, of all places. Ecom­merce ana­lysts in the know, how­ev­er, might con­sid­er this a rather clever step. Why an air­port?  On the face of it, an ecom­merce site spe­cial­iz­ing in pared back, qual­i­ty threads for men and women might have been more at home with a pop­up store in SoHo. But co-founders Max­ine Bedat and Soraya Dara­bi have done some hard­boiled think­ing about the selec­tion of an air­port for their first bricks-and-mor­­tar accom­pa­ni­ment: you get to show­case your goods to a much wider range of peo­ple. As Bedat explains: “We’re a small team and obvi­ous­ly don’t have the funds to open up every­where, but at the air­port you can inter­act with peo­ple across the coun­try.” Sim­ple but savvy The can­ny ecom­merce ana­lyst will agree that because an idea hap­pens to be sim­ple doesn’t mean that it isn’t also savvy. If Bedat’s rea­son­ing proves right, a mod­est New York ecom­merce start­up could get itself known in a short space of time from one end of the repub­lic to the oth­er. And beyond.…

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