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Techcrunch Interviews: Piqed — Optimizing Beauty Products for Consumers

Techcrunch Interviews: Piqed - Optimizing Beauty Products for Consumers

Can data lead to a more beau­ti­ful you?  Helen and Annie from Piqued (pro­nounced like picked) think so.  They have cre­at­ed a prod­uct designed to help you find the best beau­ty prod­ucts for your skin and look.  Using a data dri­ven mod­el and infor­ma­tion from your past expe­ri­ences Piqed will help you choose the beau­ty prod­ucts that will work best for you. The glob­al cos­met­ics mar­ket was $460 bil­lion in 2014 and, accord­ing to Hahn, their focus is on the pre­mi­um seg­ment of the busi­ness which she esti­mates at $50 bil­lion. Avail­able now as an IOS app the ser­vice is expect­ed to have a more for­mal launch in the fall. I spoke with Helen Hahn and Annie Peng from Piqed and learned why they start­ed this busi­ness,  the prob­lems they are solv­ing and about the busi­ness oppor­tu­ni­ty. Roy: This is Roy Weiss­man from MediaJobs.com. Today we’re talk­ing with Helen Hahn and Annie Peng from Piqed.   Helen: We tried to solve a prob­lem that a lot of women face when choos­ing skin­care prod­ucts. You walk into a store and maybe from hearsay or a friend’s rec­om­men­da­tion, you pick up a prod­uct. You try it and then you real­ize that it does­n’t…

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The Techcrunch Interviews: Flyhomes: Buy Real Estate Online and Get a Free Flight

The Techcrunch Interviews: Flyhomes: Buy a House and Get a Free Flight

At Media Jobs we like to bring you the most inno­v­a­tive com­pa­nies.  In this inter­view we will learn about a new com­pa­ny that is dif­fer­en­ti­at­ing them­selves in the high­ly com­pet­i­tive res­i­den­tial real estate mar­ket by tar­get­ing the upscale mar­ket of fre­quent fly­ers and how award­ing thou­sands of fre­quent fly­er points can cre­ate a new busi­ness mod­el for sell­ing homes.  Imag­ine being able to take a free vaca­tion after spend­ing your life sav­ings on a home. Lis­ten in as Roy Weiss­man of MediaJobs.com inter­views the CEO and Founder of Flyhomes.com Stephen Lane.     Roy: This is Roy Weiss­man from Mediajobs.com and we’re talk­ing with Stephen Lane, the CEO of Fly­Homes. What is Fly­Homes? How did this idea come about? What prob­lem are you try­ing to solve?   Steven: Fly­Homes is an online real estate bro­ker­age with a new way to buy real estate online that we launched in Seat­tle that lit­er­al­ly lets buy­ers own their own home buy­ing process. The kick­er, which is the fun word of mouth thing is, again, they earn air­line miles through the entire home pur­chase. In Seat­tle, if you buy a half a mil­lion dol­lar home, you earn a half mil­lion air­line miles.   In terms of how the process start­ed, and…

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Why Online Clothing Stores will Love this Innovation from Fovo

Why Online Clothing Stores will Love this Innovation from Fovo

Online cloth­ing stores are not earn­ing their pro­por­tion of wom­en’s cloth­ing sales due to one obsta­cle and Fovo may have the answer that could change wom­en’s shop­ping behav­ior for­ev­er. Online com­merce is clear­ly becom­ing the pref­er­ence for a grow­ing per­cent­age of the world, as is evi­denced by the suc­cess of com­pa­nies such as Ama­zon, Aliba­ba, and many oth­ers that include both a lit­tle of every­thing — such as the afore­men­tioned ‘vir­tu­al malls’ — and very spe­cif­ic offer­ings, such as shoes from Zap­pos. The lat­ter is a bit sur­pris­ing con­sid­er­ing how com­mon it is to try shoes on and walk in them before deter­min­ing whether the brand, style, and size are the right fit. There’s almost noth­ing worse than spend­ing a day walk­ing around in poor­ly fit­ting shoes. Why Don’t Online Cloth­ing Stores Do as Well? As pop­u­lar as all of these options are, shop­ping at online cloth­ing stores is still a lag­ging indi­ca­tor when it comes to wom­en’s e‑commerce. It seems that about 70% of women still pre­fer to shop for their clothes in a phys­i­cal store so that they can try them on and see how they feel and what they look like on their bod­ies before com­mit­ting cash to the trans­ac­tion.…

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Pub­lish­ers are leav­ing bil­lions of dol­lars on the table by focus­ing on adver­tis­ing as their pri­ma­ry rev­enue source.  In real­i­ty adver­tis­ing rev­enue should be the last chan­nel of rev­enue they rely on. With words like view abil­i­ty, fill rate and Ad block­ers (the real­ly bad word) the adver­tis­ing eco sys­tem has become a mine field with many obsta­cles to over­come. In a July 2014 study by Google the search engine giant deter­mined that the aver­age website’s ad view abil­i­ty is 50.2%.  That means half of the aver­age publisher’s ads are not seen and do not earn any income for the pub­lish­er. With the steep growth of Pro­gram­mat­ic ad buy­ing site spe­cif­ic pur­chas­es are becom­ing rar­er for tra­di­tion­al ad units.  Adver­tis­ers are pur­chas­ing audi­ences using behav­ioral data and are match­ing that to the cheap­est inven­to­ry they can find to cher­ry pick the best audi­ence for their prod­uct. So CNN gets a low ball ad buy and the adver­tis­er only buys the ads viewed by the opti­mal prospects for their prod­ucts.  If a Pub­lish­er can attract a pre­mi­um audi­ence per­haps they can max­i­mize their ad rev­enue.  But even the most pre­mi­um Pub­lish­ers (ie: Wall Street Jour­nal, Time Inc., Vogue etc) can­not con­sis­tent­ly attract…

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