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Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

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How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

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Volta is making Money and Saving the World.

Volta is making Money and Saving the World.

If new tech­nol­o­gy excites you then you’re not alone Scott Mer­cer and Michael Menen­dez have thought about what thrills them and it turns out that EV and mar­ket­ing is what gets their blood pump­ing. These two had found­ed San Fran­­cis­­co-based Vol­ta Indus­tries back in 2010. Vol­ta is reimag­in­ing the way groups think about social issues. The com­pa­ny start­ed by test­ing their vision in Hon­olu­lu by offer­ing free elec­tric car charg­ing ser­vices, it just turns out that Hawaii has the high­est per capi­ta pop­u­la­tion of elec­tric car dri­vers in the Unit­ed States. The mis­sion of Vol­ta (jobs at Vol­ta) is use the EV infra­struc­ture to get peo­ple moti­vat­ed to move in a direc­tion that will have a new social impact. The two co-founders were able to con­vince local brands to fund the project in return for adver­tis­ing. The idea is that com­pa­nies which have a vest­ed inter­est in local com­mu­ni­ties and the envi­ron­ment will sup­port them by fund­ing free elec­tric car charg­ing. Vol­ta believes every­one has an out­let for tak­ing action to make the com­mu­ni­ty bet­ter. Believe it or not, this pro­gram has had a tremen­dous impact. The first tests were in promi­nent shop­ping malls in Hon­olu­lu. Vol­ta plans on repeat­ing…

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Is Pinterest trying to take the Internet by Storm with the click of a Button?

Is Pinterest trying to take the Internet by Storm with the click of a Button?

Mar­keters make note! Pin­ter­est recent­ly unveiled that it will be launch­ing “buyable pins” lat­er this month, here’s how it works: Rich Pins are pins which have much more infor­ma­tion than a nor­mal link, for instance a step by step info­graph­ic on oven clean­ing will get a new but­ton that allows users to pur­chase ovens direct­ly from retail part­ners like Macy’s, Nord­stroms and so on in order to stock Pin­ter­est with mil­lions of prod­ucts. Users will see prices, be able to select spe­cif­ic types of a prod­uct, and then they can tap the but­ton to buy the prod­uct. Which is then shipped direct­ly to you. Pin­ter­est is using Shopi­fy (jobs at Shopi­fy) and Demand­ware (jobs at Demand­ware) right out of the gate with Stripe han­dling its pay­ments, and col­lab­o­rat­ing with com­pa­nies like Brain­tree and Apple to “make sure Pin­ter­est nev­er touch­es cred­it card infor­ma­tion.” They claim there isn’t any fee for buy­ers and mer­chants which they says will include work­ing with tens of thou­sands of local brands. Buyable Pins show up in all of Pinterest’s fea­tures, like rec­om­men­da­tions and search. Users can pay with a cred­it card or with Apple Pay. It appears that this is just a tip of the Ice­berg…

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What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or adver­tis­er. Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 per­cent.  Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers? With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of pri­va­cy? Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share infor­ma­tion. For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by…

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The Ultimate Native Advertising The Wifi Eye

Future Prediction: You will become the Media.

Com­bine the allure of voyeurism and the engage­ment of curios­i­ty with this ulti­mate new tech­nol­o­gy and you have, what I’m call­ing,  the WiFi Eye. Native Adver­tis­ing is all the rage today with adver­tis­ers vying to get clos­er and clos­er to “nat­ur­al” place­ments.  With this new tech­nol­o­gy in the works native adver­tis­ing could take on a whole new mean­ing. Could this be Native Adver­tis­ing’s entry into YouTube? Just as we change out the ton­er in our print­ers you could be chang­ing out your eyes for a new set.  Per­haps you want 10/10 vision or to be able to see well in total dark­ness.  New tech­nol­o­gy is being devel­oped to pro­vide those and many more options includ­ing the abil­i­ty for what you see to be broad­cast to the world with Wifi. Imag­ine watch­ing what its like to climb a moun­tain right from the moun­tain climber’s eyes, or how about a sky­dive over Las Vegas. It all could soon be com­ing to your tele­vi­sions or phones. Imag­ine being able to buy the ad just as the sky­div­er is about to jump from the plane?  Or how about spend­ing a day with the Pres­i­dent (that would be on PBS of course!). The Dawn­ing of new YouTube Stars…

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Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Every­one wants to find a way to approach TV adver­tis­ing the same way pro­gram­mat­ic does for online adver­tis­ing. It appears Simul­me­dia has fig­ured out a con­cept that could make it pos­si­ble, Simul­me­dia has been a com­pa­ny look­ing to dis­rupt the indus­try for some time now and they are pret­ty sure this web-like data tar­get­ing is going do the trick. The Simul­me­dia Audi­ence Net­work has a reach of 110 mil­lion TV homes through­out 84 nation­al cable net­works and tra­di­tion­al pay TV pro­gram­ming dis­trib­u­tors. They can ana­lyze TV’s sec­ond-by-sec­ond activ­i­ty for over 50 mil­lion view­ers, this way the can fig­ure out the best matrix for extend­ing the reach of cam­paigns to spe­cif­ic tar­get groups. The notion is if you spend a mil­lion bucks on their ser­vice for a month, they will guar­an­tee a high­er Return on Ad Spend (ROAS). Dave Mor­gan CEO of Simul­me­dia states “If we fall short on ROAS, we will make good on the per­cent of the bench­mark that we fall short, in the form of future media cred­its.” They say they will work direct­ly with the adver­tis­er to fig­ure out the best solu­tions and out­comes. If you want to track the num­ber of peo­ple who are shop­ping and…

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