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Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Pub­lish­ers are leav­ing bil­lions of dol­lars on the table by focus­ing on adver­tis­ing as their pri­ma­ry rev­enue source.  In real­i­ty adver­tis­ing rev­enue should be the last chan­nel of rev­enue they rely on. With words like view abil­i­ty, fill rate and Ad block­ers (the real­ly bad word) the adver­tis­ing eco sys­tem has become a mine field with many obsta­cles to over­come. In a July 2014 study by Google the search engine giant deter­mined that the aver­age website’s ad view abil­i­ty is 50.2%.  That means half of the aver­age publisher’s ads are not seen and do not earn any income for the pub­lish­er. With the steep growth of Pro­gram­mat­ic ad buy­ing site spe­cif­ic pur­chas­es are becom­ing rar­er for tra­di­tion­al ad units.  Adver­tis­ers are pur­chas­ing audi­ences using behav­ioral data and are match­ing that to the cheap­est inven­to­ry they can find to cher­ry pick the best audi­ence for their prod­uct. So CNN gets a low ball ad buy and the adver­tis­er only buys the ads viewed by the opti­mal prospects for their prod­ucts.  If a Pub­lish­er can attract a pre­mi­um audi­ence per­haps they can max­i­mize their ad rev­enue.  But even the most pre­mi­um Pub­lish­ers (ie: Wall Street Jour­nal, Time Inc., Vogue etc) can­not con­sis­tent­ly attract…

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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qual­i­fy an idea with life? Well, for this Boul­der Col­orado based Ad Age Small Agency of the Year there are some tan­gi­ble lit­mus tests; does the idea evoke emo­tion? Does it cre­ate affin­i­ty and ulti­mate­ly change behav­ior? If it does­n’t then it’s back to the draw­ing board. Ulti­mate­ly we val­ue and strive to cre­ate ideas that make a real dif­fer­ence for brands, busi­ness­es and the world around us. At Ster­ling Rice Group (SRG), as the Dig­i­tal Media Spe­cial­ist, you will have the oppor­tu­ni­ty to work with some of the world’s lead­ing brands includ­ing Pep­si, Heinz, Nes­tle, Star­bucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bot­tom line, at share­hold­er meet­ings, in late-night talk show mono­logues, and uni­ver­si­ty lec­ture halls. It’s the kind of work that gets noticed, inspires action, and cre­ates impact. But you need to be great at online media plan­ning and buy­ing and have a work­ing knowl­edge of basic “media math” and nego­ti­a­tion tools, includ­ing but not lim­it­ed to CPM/CPA/CPC mod­el­ing, ROI fore­cast­ing, cost nego­ti­a­tion, and bud­get­ing. The Dig­i­tal world should be a nat­ur­al place where you have achieved suc­cess…

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New York Advertising Careers That will Make You Rich

For many recent New York City grad­u­ates, it can be a dif­fi­cult deci­sion decid­ing what type of adver­tis­ing careers to pur­sue. Accord­ing to the CNN Mon­ey, adver­tis­ing careers will increase 16.4 per­cent in the next 10 years. This increase is more than a 1.7 per­cent annu­al­ly over the next 10 years. Oth­er careers, such as a news­pa­per reporter or news cor­re­spon­dent will decline between 13 and 14 per­cent in the next ten years. News ana­lysts will see lit­tle change in the num­ber of ana­lysts work­ing in the field, only a 2 per­cent decline. How do you choose the careers that will make you rich? There are sev­er­al fac­tors think about. Are you pas­sion­ate about your job? Choose a com­pa­ny, which will nur­ture that pas­sion, and allow you to have as much con­trol over the deci­sion process. Does your com­pa­ny sup­port you? This is a rea­son job seek­ers need to con­sid­er when choos­ing your career. Anoth­er rea­son some employ­ees may quit their adver­tis­ing jobs is they believe employ­ers are not using their tal­ents.   Best employ­ees tai­lor their skills to their adver­tis­ing careers The biggest thing I tell interns is to pick a cat­e­go­ry and fig­ure how to do it real­ly…

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Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

What is “pay-per-face” or “pay-per-look”? Well it’s a way for adver­tis­ers to charge you for very spe­cif­ic and tar­get­ed views of con­tent. Mia­­mi-based AdMo­bi­lize (jobs at AdMo­bi­lize), is expand­ing its con­cept of “Google Ana­lyt­ics for the real world.” The com­pa­ny has released a sec­ond ver­sion of its AdBea­con device and accom­pa­ny­ing soft­ware. This is after test­ing the pre­vi­ous ver­sion in 30 com­pa­nies over nine coun­tries. They’ve recent­ly announced an acqui­si­tion of a new $1.6 mil­lion in fund­ing. CEO and founder Rodol­fo Sac­co­man says the small device now has GPS, a 5‑megapixel cam­era, a Lin­ux com­put­er board, and “advanced facial detec­tion.” The AdBea­con is a detec­tor of real-world cus­tomers. You put the device on the wall or counter top close to a dig­i­tal bill­board or dis­play ad, and set it to Wi-Fi for access. On your desk­top, you or a store man­ag­er can scru­ti­nize what’s hap­pen­ing the same way you would when look­ing at web ana­lyt­ics for a web­site. You want to find out why visitors/customers do what they do, who they are, and what they may pre­fer. For instance, you may want to know why one side of a store aisle gets more cus­tomers than anoth­er, or how many peo­ple have…

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Punched by a Hologram? Interactive Holograms you can feel.

Punched by a Hologram? Interactive Holograms you can feel.

Here’s the future for mar­ket­ing and adver­tis­ers. Imag­ine dis­play­ing holo­graph­ic prod­ucts that you can not only touch but will react with you. Pic­ture a float­ing can of Coca-Cola that you could grab and pre­tend to drink, or a crispy pota­to chip you could place in your mouth. Read on, I’m telling you. Next lev­el media here, Inter­ac­tive holo­grams you can feel! By now you all should know that holo­grams are a sta­ple of sci­ence fic­tion and go as far back to 1893, thanks to Jules Verne. Even recent­ly they have come into vogue due to devel­op­ments in lasers for enter­tain­ment and award events. Researchers at DNG or the Dig­i­tal Nature Group have found a way to use lasers, mir­rors and cam­eras to cre­ate three-dimen­­sion­al, inter­ac­tive holo­grams com­prised of tiny points of light called vox­els. The team using fem­tosec­ond lasers (a fem­tosec­ond is a quadrillionth of a sec­ond, and the lasers trans­mit bursts that last 30 to 270 fem­tosec­onds), can make holo­grams that are safe to touch. The DNG researchers say ear­li­er stud­ies in cre­at­ing air plas­ma had­n’t achieved res­o­lu­tion this high, and would burn human skin. The images are three-dimen­­sion­al, with res­o­lu­tions up to 200,000 dots per sec­ond. The vox­els…

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