:

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Every­one wants to find a way to approach TV adver­tis­ing the same way pro­gram­mat­ic does for online adver­tis­ing. It appears Simul­me­dia has fig­ured out a con­cept that could make it pos­si­ble, Simul­me­dia has been a com­pa­ny look­ing to dis­rupt the indus­try for some time now and they are pret­ty sure this web-like data tar­get­ing is going do the trick.

The Simul­me­dia Audi­ence Net­work has a reach of 110 mil­lion TV homes through­out 84 nation­al cable net­works and tra­di­tion­al pay TV pro­gram­ming dis­trib­u­tors. They can ana­lyze TV’s sec­ond-by-sec­ond activ­i­ty for over 50 mil­lion view­ers, this way the can fig­ure out the best matrix for extend­ing the reach of cam­paigns to spe­cif­ic tar­get groups.

The notion is if you spend a mil­lion bucks on their ser­vice for a month, they will guar­an­tee a high­er Return on Ad Spend (ROAS). Dave Mor­gan CEO of Simul­me­dia states “If we fall short on ROAS, we will make good on the per­cent of the bench­mark that we fall short, in the form of future media cred­its.”

They say they will work direct­ly with the adver­tis­er to fig­ure out the best solu­tions and out­comes. If you want to track the num­ber of peo­ple who are shop­ping and buy­ing, they can do that. The soft­ware Simul­me­dia uses is able to match up TV ad deliv­ery with cred­it card data for over 60 mil­lion house­holds in the U.S.

The com­pa­ny is going to be able to know when the ad is placed on a spe­cif­ic family’s TV view­ing time and then cross ref­er­ence their cred­it card pur­chas­es to see if there has been any effect to the buy­ing habit. It is a much more sophis­ti­cat­ed ad tar­get­ing plan and there­by hav­ing a more sci­en­tif­ic approach to exper­i­ment­ing with ads.

Mor­gan says “we want to change the media con­ver­sa­tion to busi­ness out­comes. While reach­ing TV audi­ences at scale is get­ting hard­er, we take the risk out by show­ing— and guar­an­tee­ing — that audi­ence tar­get­ing can and will impact sales and rev­enue.” Not an unwise approach to a total­ly new avenue to pro­gram­mat­ic TV adver­tis­ing. Some of you who are already deal­ing with ad sales and or pro­gram­mat­ic should look into what Simul­me­dia is doing, maybe even try and work with them.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.