First of all who is DAQRI? They’re a Los Angeles-based startup that created the DAQRI Smart Safety Helmet for blue collar workers. Their site states “every aspect of DAQRI Smart Helmet was designed with the industrial work place in mind, from its advanced sensor package to the intuitive user interface that requires zero calibration, to the battery life that lasts an entire shift”. It’s a wearable augmented reality tool basically.
DAQRI claims that the helmet has more computing power than any other wearable device, sporting a couple of Qualcomm Snapdragon processors. The company has developed their own custom software called IntelliTrack that overlays augmented data onto real-world surfaces in real-time. There are sensors that wrap around this device that afford a 360 degree field of vision with HD video and photography and is supposed to operate just fine in low light.
Brian Mullins, the CEO of DAQRI has recently stated they plan on acquiring the start-up Melon and want to now integrate the Melon headband into their smart helmet. The acquisition is in hope that more businesses will buy DAQRI’s product, as they can now get additional benefit of the Melon headband.
So what is Melon? Back in 2013 this company had raised triple its funding goal in a Kickstarter crowdfunding campaign In a nutshell, this is a brainwave monitoring headband or more commonly known as an EEG in the medical and science fields. This device interprets your electrical activity your brain naturally puts out. The device uses Bluetooth to wirelessly transmit data to your phone, thus allowing you to keep track and train your cognitive states. The headband has an adjustability designed in to fit most heads age 10 and up.
Melon creates a variety of games based on the principles of neuroscience to help improve skills like focus, and stress management. It allows you to save all your thought data to see how you’ve been developing emotionally and psychologically. With the acquisition, the technology will become more advanced and will be able to monitor the stress level, skin temperature, fatigue and heart rate of the users. Companies could in theory now also monitor their employee’s overall wellbeing while on the job, thereby improving work and safety conditions.
Mullins stated “the EEG space has immediate potential to enhance 4D wearables with safety features, as well as long term potential to create a game-changing brain-computer interface that will allow you to control 4D interfaces and objects in the real world. We have been working with EEG technology in conjunction with augmented reality for several years and it was clear that the Melon team was really pushing the limits of what was possible today, and in the future.”
The Melon CEO, Arye Barnehama, said “We built Melon to empower people with information about their bodies that was not previously available outside of research labs or hospitals. Joining DAQRI will allow us to integrate our wearable sensors into products that will improve the lives of industrial workers, making them safer and healthier, by personalizing technology to their biology.” Now don’t think that the Melon headband is just going to disappear inside this helmet, Melon is going to continue to create a commercial consumer product and is developing their second generation of headband with greater mind reading capability.
So now you’ll be playing with all sorts of mind powers you never knew you had. My personal opinion, match made in heaven. Potential for the media world in terms of market research using a melon headband – unlimited, think about employment possibilities in an industry of the mind.