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Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Pub­lish­ers are leav­ing bil­lions of dol­lars on the table by focus­ing on adver­tis­ing as their pri­ma­ry rev­enue source.  In real­i­ty adver­tis­ing rev­enue should be the last chan­nel of rev­enue they rely on. With words like view abil­i­ty, fill rate and Ad block­ers (the real­ly bad word) the adver­tis­ing eco sys­tem has become a mine field with many obsta­cles to over­come. In a July 2014 study by Google the search engine giant deter­mined that the aver­age website’s ad view abil­i­ty is 50.2%.  That means half of the aver­age publisher’s ads are not seen and do not earn any income for the pub­lish­er. With the steep growth of Pro­gram­mat­ic ad buy­ing site spe­cif­ic pur­chas­es are becom­ing rar­er for tra­di­tion­al ad units.  Adver­tis­ers are pur­chas­ing audi­ences using behav­ioral data and are match­ing that to the cheap­est inven­to­ry they can find to cher­ry pick the best audi­ence for their prod­uct. So CNN gets a low ball ad buy and the adver­tis­er only buys the ads viewed by the opti­mal prospects for their prod­ucts.  If a Pub­lish­er can attract a pre­mi­um audi­ence per­haps they can max­i­mize their ad rev­enue.  But even the most pre­mi­um Pub­lish­ers (ie: Wall Street Jour­nal, Time Inc., Vogue etc) can­not con­sis­tent­ly attract…

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This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Programmatic Advertising and the Blockchain

Josh Engroff @jengroff the Chief Dig­i­tal Offi­cer of @themediakitchen has pre­sent­ed a tru­ly inno­v­a­tive way to solve the cur­rent tedious back end issues for billing and record keep­ing for Pro­gram­mat­ic adver­tis­ing.  Use the Blockchain.  We’ve cov­ered Blockchain Tech­nol­o­gy before on MediaJobs.com but this is the first time I have heard it applied to Ad Tech­nol­o­gy. Josh states that the use of the Blockchain would “1), improve pro­gram­mat­ic adver­tis­ing effi­cien­cy, and 2) evolve sta­t­ic busi­ness mod­els.”  Pro­gram­mat­ic adver­tis­ing has done a great job min­i­miz­ing the inef­fi­cien­cies of the media buy­ing and place­ment process (ie: place­ment, speed­ing exe­cu­tion) as well as now pro­vides an amaz­ing array of data nev­er before avail­able in one place. How­ev­er when it comes to the back­end, Engroff states that “The process by which pay­ments are set­tled between par­ties in these trans­ac­tions – brands, agen­cies, and media com­pa­nies – has not evolved in decades. I’s is still a labo­ri­ous process requir­ing invoic­es, accounts payable and receiv­able, pay­ment terms (30, 45, 60?) and many, many peo­ple.”  We’ve all heard of Bit­coin but most do not real­ize that Bit­coin is pow­ered by the Blockchain, which is a dis­trib­uted data­base of data records.  It’s this approach to man­ag­ing all the back…

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What’s the Programmatic Hype about Start Up HYPR

What's the Programmatic Hype about Start Up HYPR

Look­ing for a job is very com­pet­i­tive. If you are only apply­ing to jobs online you will encounter sub­stan­tial com­pe­ti­tion. At MediaJobs.com our objec­tive is to make it as easy as pos­si­ble to find a job at a great com­pa­ny and with the least amount of com­pe­ti­tion. At MediaJobs.com we have estab­lished our mis­sion of Find­ing the Great Com­pa­nies First. In keep­ing with our mis­sion we have cre­at­ed this inter­view series with some of the newest star­tups in the New York City mar­ket area.   We encour­age you to learn about some of the newest com­pa­nies and think about what might be a good fit for you. What is the name and loca­tion of your com­pa­ny and who are the founders? The company’s name is HYPR and we are locat­ed at 250 Green­wich st, Man­hat­tan, NYC (7TH World Trade Cen­ter). The founders are Gil Eyal (CEO) and Guy Tamir (CTO). How did the idea for your start-up come about? After doing over 100 deals with celebri­ties and social influ­encers while work­ing at Mobli, our founder, Gil Eyal, decid­ed to do some­thing about the biggest chal­lenge he faced when deal­ing in the space. Every oth­er form of adver­tis­ing was sup­port­ed by data…

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Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Every­one wants to find a way to approach TV adver­tis­ing the same way pro­gram­mat­ic does for online adver­tis­ing. It appears Simul­me­dia has fig­ured out a con­cept that could make it pos­si­ble, Simul­me­dia has been a com­pa­ny look­ing to dis­rupt the indus­try for some time now and they are pret­ty sure this web-like data tar­get­ing is going do the trick. The Simul­me­dia Audi­ence Net­work has a reach of 110 mil­lion TV homes through­out 84 nation­al cable net­works and tra­di­tion­al pay TV pro­gram­ming dis­trib­u­tors. They can ana­lyze TV’s sec­ond-by-sec­ond activ­i­ty for over 50 mil­lion view­ers, this way the can fig­ure out the best matrix for extend­ing the reach of cam­paigns to spe­cif­ic tar­get groups. The notion is if you spend a mil­lion bucks on their ser­vice for a month, they will guar­an­tee a high­er Return on Ad Spend (ROAS). Dave Mor­gan CEO of Simul­me­dia states “If we fall short on ROAS, we will make good on the per­cent of the bench­mark that we fall short, in the form of future media cred­its.” They say they will work direct­ly with the adver­tis­er to fig­ure out the best solu­tions and out­comes. If you want to track the num­ber of peo­ple who are shop­ping and…

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