How do you qualÂiÂfy an idea with life? Well, for this BoulÂder ColÂorado based Ad Age Small Agency of the Year there are some tanÂgiÂble litÂmus tests; does the idea evoke emoÂtion? Does it creÂate affinÂiÂty and ultiÂmateÂly change behavÂior? If it doesÂn’t then it’s
EveryÂone wants to find a way to approach TV adverÂtisÂing the same way proÂgramÂmatÂic does for online adverÂtisÂing. It appears SimulÂmeÂdia has figÂured out a conÂcept that could make it posÂsiÂble, SimulÂmeÂdia has been a comÂpaÂny lookÂing to disÂrupt the indusÂtry for some time now
BusiÂness develÂopÂment manÂagers eager to boost online adverÂtisÂing sales for their agency’s clients might wish to take a look at Taykey, the New York-headÂÂquarÂtered ad tech platÂform which is going from strength to strength by delivÂerÂing ads based on what’s most in the news for