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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qual­i­fy an idea with life? Well, for this Boul­der Col­orado based Ad Age Small Agency of the Year there are some tan­gi­ble lit­mus tests; does the idea evoke emo­tion? Does it cre­ate affin­i­ty and ulti­mate­ly change behav­ior? If it does­n’t then it’s back to the draw­ing board. Ulti­mate­ly we val­ue and strive to cre­ate ideas that make a real dif­fer­ence for brands, busi­ness­es and the world around us. At Ster­ling Rice Group (SRG), as the Dig­i­tal Media Spe­cial­ist, you will have the oppor­tu­ni­ty to work with some of the world’s lead­ing brands includ­ing Pep­si, Heinz, Nes­tle, Star­bucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bot­tom line, at share­hold­er meet­ings, in late-night talk show mono­logues, and uni­ver­si­ty lec­ture halls. It’s the kind of work that gets noticed, inspires action, and cre­ates impact. But you need to be great at online media plan­ning and buy­ing and have a work­ing knowl­edge of basic “media math” and nego­ti­a­tion tools, includ­ing but not lim­it­ed to CPM/CPA/CPC mod­el­ing, ROI fore­cast­ing, cost nego­ti­a­tion, and bud­get­ing. The Dig­i­tal world should be a nat­ur­al place where you have achieved suc­cess…

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Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Every­one wants to find a way to approach TV adver­tis­ing the same way pro­gram­mat­ic does for online adver­tis­ing. It appears Simul­me­dia has fig­ured out a con­cept that could make it pos­si­ble, Simul­me­dia has been a com­pa­ny look­ing to dis­rupt the indus­try for some time now and they are pret­ty sure this web-like data tar­get­ing is going do the trick. The Simul­me­dia Audi­ence Net­work has a reach of 110 mil­lion TV homes through­out 84 nation­al cable net­works and tra­di­tion­al pay TV pro­gram­ming dis­trib­u­tors. They can ana­lyze TV’s sec­ond-by-sec­ond activ­i­ty for over 50 mil­lion view­ers, this way the can fig­ure out the best matrix for extend­ing the reach of cam­paigns to spe­cif­ic tar­get groups. The notion is if you spend a mil­lion bucks on their ser­vice for a month, they will guar­an­tee a high­er Return on Ad Spend (ROAS). Dave Mor­gan CEO of Simul­me­dia states “If we fall short on ROAS, we will make good on the per­cent of the bench­mark that we fall short, in the form of future media cred­its.” They say they will work direct­ly with the adver­tis­er to fig­ure out the best solu­tions and out­comes. If you want to track the num­ber of peo­ple who are shop­ping and…

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Introducing Taykey, the advertising startup that delivers topical ads to boost online advertising sales

Busi­ness devel­op­ment man­agers eager to boost online adver­tis­ing sales for their agency’s clients might wish to take a look at Taykey, the New York-head­­quar­tered ad tech plat­form which is going from strength to strength by deliv­er­ing ads based on what’s most in the news for a brand’s audi­ence. Rais­ing funds to fuel ris­ing for­tunes  Last year the start­up clinched a hand­some $6 mil­lion in Series C fund­ing, which it is using to plow into enhanc­ing its already rapid growth. To that end, it’s hired  Car­mit Tevet-Kuzy, as the new VP of finance. Ad, sales and engi­neer­ing oper­a­tions are also being built out, as are the firm’s prod­uct teams. This company’s know-how could make the work of a job­bing busi­ness devel­op­ment man­ag­er a good deal eas­i­er. The lat­est round of fund­ing brings Taykey’s total invest­ment to $17 mil­lion. July’s 2013’s cash injec­tion was cour­tesy of exist­ing investors Soft­Bank Cap­i­tal, Sequoia Cap­i­tal and Mark­er along with a new par­tic­i­pant, Tenaya Cap­i­tal. More than half of Taykey’s clients are repeat returnees, and in 2013 it ran over 100 cam­paigns. Hav­ing launched just six years ago in 2008, it’s now on course for annu­al rev­enues in excess of 8 fig­ures this year. That’s a growth surge of 300 per­cent…

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