The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or advertiser.

Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 percent.

 Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers?

With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of privacy?

Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share information.

For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by design­ing an award-win­ning ad.

What’s next for the future of adver­tis­ing in New York and elsewhere?

Many con­sumers bom­bard­ed by ads dai­ly may think that their dig­i­tal pro­files are anony­mous. The truth is these pro­files are like fin­ger­prints. They show adver­tis­ers what we like so they also tai­lored ads can be made, per­son­al­ized to the individual.

If adver­tis­ers know our weak­ness­es, they can devel­op ad cam­paigns tar­get­ing what they know indi­vid­ual con­sumers will buy. The Bureau of Labor Sta­tis­tics says the field is grow­ing and there will be 40 per­cent more adver­tis­ers in 2022.

Five of the hottest jobs in New York’s adver­tis­ing field

Adver­tis­ers’ jobs may be chang­ing in that the def­i­n­i­tion of adver­tis­ing is chang­ing. Ads are not soft­ware relat­ed as much as they are data-relat­ed. Here are some of the com­pa­nies that push­ing this idea and cre­at­ing new expe­ri­ences for con­sumers, who are also users.

•  Razor­fish – VP/Group Strat­e­gy — This posi­tion requires a can­di­date to have more than 10 years of expe­ri­ence in inter­net, mar­ket­ing, and man­age­ment con­sult­ing and at least sev­en years of expe­ri­ence in dig­i­tal space. The medi­an salary for this posi­tion is $157, 665, accord­ing to Glassdoor.
• R/GA – Copy­writer – From sto­ry­boards to assist­ing with pro­duc­tion, a copy­writer finds con­tent which appeals to cus­tomers, ensur­ing com­pa­nies have the best con­tent. At R/GA, a copy­writer can earn $75,843 annu­al­ly.
• 360i – Media Man­ag­er – If you have a strong under­stand­ing of SEM and PPC cam­paigns, you may want to con­sid­er becom­ing a media man­ag­er. The medi­an salary at 360i is $61,322.
• MLB Advanced Media – Social Media Pro­duc­er – This is one of the biggest media com­pa­nies in the indus­try and earned $14 mil­lion in ad rev­enue last year. Named after MLB, as in the Major League Base­ball Asso­ci­a­tion, adver­tis­ing is not just about base­ball. Salaries vary. The adver­tis­ing def­i­n­i­tion runs deep­er. The medi­an aver­age for salaried posi­tions was $80,000 to $90,000.
• Ven­mo – Head of Mar­ket­ing – This com­pa­ny cre­ates prod­ucts con­sumers enjoy, such as healthy snacks or cold, brewed beer. If you want to be head of mar­ket­ing, you must have six to nine years of expe­ri­ence with­in a cre­ative agency or start up. No salary infor­ma­tion was list­ed, but salary rate varies from $60,000 to $160,000. It large­ly depends on the respon­si­bil­i­ties of the employee.