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What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or adver­tis­er. Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 per­cent.  Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers? With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of pri­va­cy? Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share infor­ma­tion. For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by…

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New York-based ecommerce startup Mouth offers delicious indie foods from across the US

Savvy ecom­merce ana­lysts will be aware that most online food ven­dors these days believe that, if you want to suc­ceed, you need to do one or both of two things: offer deliv­er­ies with­in one day and func­tion as a mar­ket­place for sales with­out hold­ing food inven­to­ry (like Food-Hun and Gold­be­ly). But one fast-ris­ing New York ecom­merce busi­ness is buck­ing both trends – and it’s just bagged $1.5 mil­lion in Series A fund­ing. The art of food  Brook­­lyn-based Mouth Foods, Inc., which was found­ed in 2010, spe­cial­izes in online sales of “indie food” – arti­san, small batch, organ­ic, gluten-free, hand-made spe­cial­ty foods. As its CEO and founder, Craig Kanarick (who also co-found­ed Razor­fish) explains, Mouth offers foods “made by peo­ple not cor­po­ra­tions, and typ­i­cal­ly involve a recipe.” He adds, “It’s about the art of the food, instead of the art of the farmer. We don’t sell things like car­rots and milk.” The enquir­ing ecom­merce ana­lyst may well be ask­ing what, exact­ly, does the “art of food” actu­al­ly mean? Well, Mouth’s team search­es the length and breadth of the coun­try to source the very best “indie” food prod­ucts and their mak­ers, buy­ing the items they love in bulk. The prod­ucts are then…

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