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New York Advertising Careers That will Make You Rich

For many recent New York City grad­u­ates, it can be a dif­fi­cult deci­sion decid­ing what type of adver­tis­ing careers to pur­sue. Accord­ing to the CNN Mon­ey, adver­tis­ing careers will increase 16.4 per­cent in the next 10 years. This increase is more than a 1.7 per­cent annu­al­ly over the next 10 years. Oth­er careers, such as a news­pa­per reporter or news cor­re­spon­dent will decline between 13 and 14 per­cent in the next ten years. News ana­lysts will see lit­tle change in the num­ber of ana­lysts work­ing in the field, only a 2 per­cent decline. How do you choose the careers that will make you rich? There are sev­er­al fac­tors think about. Are you pas­sion­ate about your job? Choose a com­pa­ny, which will nur­ture that pas­sion, and allow you to have as much con­trol over the deci­sion process. Does your com­pa­ny sup­port you? This is a rea­son job seek­ers need to con­sid­er when choos­ing your career. Anoth­er rea­son some employ­ees may quit their adver­tis­ing jobs is they believe employ­ers are not using their tal­ents.   Best employ­ees tai­lor their skills to their adver­tis­ing careers The biggest thing I tell interns is to pick a cat­e­go­ry and fig­ure how to do it real­ly…

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Five Timely Exclusive Advertising Executive Jobs in New York

New York is one of the best cities to find an exclu­sive exec­u­tive adver­tis­ing job because it is home to these top 10 adver­tis­ing agen­cies: Y&R, McCann World Group, dentsu, DDB, and Ogilvy & Math­er. Exec­u­tive jobs in adver­tis­ing are more lucra­tive than when Shelly Lazarus began in 1976. Most adver­tis­ing execs receive a medi­an salary of around $167,694 annu­al­ly. How­ev­er, salaries are not the only area to change. Those in adver­tis­ing reach more peo­ple with a greater range of adver­tis­ing options. Accord­ing to the gov­ern­ment Bureau of Labor Sta­tis­tics, Adver­tis­ing and Pro­mo­tion Man­agers are the 23rd high­est pay­ing job in New York City at $143,650. New York is Num­ber One for Adver­tis­ing Exec­u­tive Jobs New York proves to be the top spot for job­less mar­ket­ing pros. Employ­ers in the New York metro area are look­ing to fill over 1,000 adver­tis­ing and mar­ket­ing posi­tions across a range of indus­tries, plac­ing it at the top of the list says Forbes Mag­a­zine. The growth of the tech indus­try in the New York has cre­at­ed an ongo­ing demand for Adver­tis­ing Exec­u­tives. New York is also home to some of the top media com­pa­nies includ­ing NBC Uni­ver­sal, Dis­ney ABC, CBS and Via­com. An orga­ni­za­tion…

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What Company pays the Highest Advertising Salary in New York?

If you want to work in adver­tis­ing and earn the high­est adver­tis­ing salary of all your friends than New York is where you want to be.  New York City will bring in a por­tion of the $1.4 tril­lion eco­nom­ic out­put accord­ing to the Bureau of Labor Sta­tis­tics. Why is New York City the best place for adver­tis­ing exec­u­tives to earn a high salary? Its loca­tion, easy access to the sub­way, restau­rants with­in walk­ing dis­tance, are draws for Gen­er­a­tion X employ­ees. How­ev­er, is there com­pe­ti­tion among the high­est pay­ing adver­tis­ing com­pa­nies in New York? Accord­ing to MediaJobs.com, there are a wide range of adver­tis­ing account exec­u­tive posi­tions in New York. Accord­ing to Busi­ness Insid­er, the com­pa­ny offer­ing the high­est adver­tis­ing salary is Google. Employ­ees rank their sat­is­fac­tion with salaries as 4.4 out of 5. Google is locat­ed in Moun­tain View, Calif., but has New York offices. Google glad­ly forked over $100,000,000 for a Google exec’s adver­tis­ing salary in New York Twit­ter des­per­ate­ly need­ed to revamp it’s image, they sent an offer to a Google exec­u­tive and for­mer Dou­bleClick lieu­tenant, Neal Mohan. He was all set to go until Google offered him $100 mil­lion in stock to stay. This is how one of Google’s most suc­cess­ful…

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What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or adver­tis­er. Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 per­cent.  Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers? With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of pri­va­cy? Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share infor­ma­tion. For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by…

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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbe­liev­able and inter­est­ing con­tent out there nowa­days that adver­tis­ers are going crazy try­ing to fig­ure out ways to cap­i­tal­ize on all of it. Cur­rent­ly there isn’t a stan­dard met­ric for a mor­ph­ing view­ing indus­try. There needs to be a sin­­gle-source mea­sure­ment for every pos­si­ble con­tent inter­face, tablet, mobile, stream­ing, etc., with­out it mar­keters are going to have a hell of time. Adver­tis­ing is in a dire need to rede­fine what TV is. TV net­works throw back at least %50 of their rev­enue to pro­duce orig­i­nal pro­gram­ming, they real­ize that stream­ing is huge for their TV audi­ences and brands. Let’s not for­get how the new prac­tice of binge TV watch­ing has set record break­ing results for new pro­grams and sport events. Net­works have kept on top of the chang­ing medi­ums for view­ing the mate­r­i­al, wher­ev­er and when­ev­er and by doing so have seem surges in view­er­ship. Stream­ing is a brand builder for TV, it cre­ates fans, new and old, gets peo­ple engaged, espe­cial­ly when adding social net­work­ing into the fray. Mind you a lot of these stream­ing ser­vices don’t do the adver­tis­ing thing, but mar­keters always seem to fig­ure out way to sneak in there. It’s crit­i­cal…

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