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What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or adver­tis­er. Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 per­cent.  Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers? With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of pri­va­cy? Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share infor­ma­tion. For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by…

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360i clinches lead global agency role with Estee Lauder’s Clinique

In the wake of a keen­ly com­pet­i­tive review, New York-head­­quar­tered mar­ket­ing and adver­tis­ing agency 360i (part of the Dentsu ad net­work) has clinched the cov­et­ed role of glob­al lead dig­i­tal agency for Estee Lauder’s pres­ti­gious Clin­ique brand. While the busi­ness devel­op­ment man­ag­er who over­saw that lit­tle con­sol­i­da­tion may not have stopped pop­ping cham­pagne corks just yet, the agency has a big task ahead of it. Until now, Clin­ique has tend­ed toward a some­what frag­men­tary mar­ket­ing and adver­tis­ing strat­e­gy glob­al­ly, using dif­fer­ent agen­cies in dif­fer­ent coun­tries. But its Senior VP of Mar­ket­ing, Agnes Laud­er, told AdAge mag­a­zine that that’s chang­ing: as a glob­al brand, it wants a more “dis­ci­plined and strate­gic” alter­na­tive now – and 360i has been hired to play a piv­otal role in devel­op­ing “a glob­al strat­e­gy that sets Clin­ique apart.” Mul­ti-plat­­form, mul­ti-coun­try  So, if you were that cel­e­brat­ing busi­ness devel­op­ment man­ag­er, how would you advise your cre­atives to pre­serve the brand’s unique­ness while giv­ing it a glob­al voice? The agency is well placed to exe­cute cam­paigns across all social net­works, includ­ing Twit­ter, Pin­ter­est and Insta­gram (social is one of its spe­cialisms) but the strat­e­gy will need to encom­pass dig­i­tal, cre­ative and media in its scope. But hey, that’s…

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