What is the Advertising Definition?
The Advertising definition is a form of marketing communication used to persuade customers to take action, according to Webster’s Dictionary. However, to advertisers, advertisements may be works of art, hours of time devoted into finding the perfect message. The advertising definition changes, depending on whether you are a customer or advertiser. Companies, such as Google, may bring in $50 billion in annual revenue and advertising on Google-owned websites brought in $31.2 billion in annual revenue. According to AdWeek, the company increased their revenue by 19 percent. Is advertising online becoming too personal for Internet surfers? With this form of marketing communication, ad designers and ad strategists can use technology to track what purchases a person makes online. Is this technology an invasion of privacy? Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, said the new technology is being used in “defining your identity and worth.” It works in real time and advertisers across the board share information. For advertisers, advertising is a way for them to find what they passionately like to do and win larger advertising budgets in New York. Ad men and women also want the name recognition that comes by…
360i clinches lead global agency role with Estee Lauder’s Clinique
In the wake of a keenly competitive review, New York-headquartered marketing and advertising agency 360i (part of the Dentsu ad network) has clinched the coveted role of global lead digital agency for Estee Lauder’s prestigious Clinique brand. While the business development manager who oversaw that little consolidation may not have stopped popping champagne corks just yet, the agency has a big task ahead of it. Until now, Clinique has tended toward a somewhat fragmentary marketing and advertising strategy globally, using different agencies in different countries. But its Senior VP of Marketing, Agnes Lauder, told AdAge magazine that that’s changing: as a global brand, it wants a more “disciplined and strategic” alternative now – and 360i has been hired to play a pivotal role in developing “a global strategy that sets Clinique apart.” Multi-platform, multi-country So, if you were that celebrating business development manager, how would you advise your creatives to preserve the brand’s uniqueness while giving it a global voice? The agency is well placed to execute campaigns across all social networks, including Twitter, Pinterest and Instagram (social is one of its specialisms) but the strategy will need to encompass digital, creative and media in its scope. But hey, that’s…
