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Why You Want to Work at Soundcloud -

Wednesday, May 17, 2017

Why You Want to Work at Moogsoft -

Wednesday, May 10, 2017

Motion Graphics Designer – Making CrossFit Come Alive – Scotts Valley Californina -

Tuesday, May 9, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Wednesday, May 3, 2017

Why a Magic Leap Job Could be for You -

Wednesday, April 26, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Wednesday, April 19, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, April 11, 2017

Why You Want to Work at Tableau – They Help People Actually Understand Their Data -

Wednesday, April 5, 2017

Narrative Science Why You Want to Work Here– Can the Computer Write Stories Better Than You? -

Thursday, March 30, 2017

What can BlockAI and blockchain technology do for you? -

Wednesday, March 29, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, March 29, 2017

Palantir, The Most Secret Company Ever:
Why You Should Work There
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Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
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Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

How Massive Can You Make Virtual Reality, literally? -

Wednesday, November 23, 2016

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Baldwin& founder talks of life after the AdAge Small Agency of the Year Award

David Baldwin, founder of the startup ad shop Baldwin&, has been talking about the effects of winning AdAge’s “Small Agency of the Year” award last year.  As any art director or account manager can testify, the prize is a pretty impressive accolade for a shop that launched in 2009 with no clients to its name. A strong sense of self But the same art director or account manager will want to know what made Baldwin& stand out. Well, for one thing, this little shop from Raleigh, North Carolina has a strong sense of self. Shortly before winning the award, it received a call from a client offering it the chance to take over part of a big telecom account. But after a quick founders’ meeting, Baldwin and his team asked “Does this sound fun at all?” They decided it didn’t – and walked away. It also managed to strike a blow for the wider agency world. After being invited to take part in a pitch by a client recently, it argued that all participating agencies should be paid for the work they put into the presentations. They didn’t win the business that time – but they did get paid for…

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Scott Stratten – The Social Media Rockstar Who Believes Employees Are Your Biggest Marketing Asset

Former music marketer Scott Stratten is firmly in the social camp that advocates genuine, interesting, carefully planned content over masses of spam fired randomly in the hope some of it will stick. Those in media jobs should take note. Scott’s currently the President of UnMarketing  – an expert in viral, social and authentic marketing, that he charmingly refers to as ‘UnMarketing’; which, simply put, is all about positioning your brand and business as the expert customers will turn to when they need the services you offer. He’s very definitely not a fan of the unplanned ‘suck it and see’ school of  marketing and feels that engaging and interacting with your audiences, and being genuine with them, is the key to making sure they opt for you over your competitors. His most recent book, The Book of Business Awesome / The Book of Business UnAwesome is actually two tomes in one and it aims to show businesses how to become awesome, by looking at train-wreck examples of the thoroughly unawesome. What’s His Big Idea? After graduating from Sheridan College, where he returned and held a professorship and taught HR and employment law, Stratten worked for several big Canadian names, including Goodwill…

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Shel Israel – He’s Been There and Done It!

Shel Israel was there at the beginning and he’s got some interesting views on where social is going to go. Writer, communications expert, blogger and social media pro Shel has been helping businesses tell their stories for more than 30 years –starting as a print reporter before moving into tech PR in Silicon Valley. Once the web had landed he moved into representing online start ups and helped more than 100 launch. If you’re interested in media jobs you could learn a thing or two from Shel. Born in 1944, Shel attended both Boston and Northeastern Universities, before moving into print journalism. Before long the lure of Silicon Valley proved too much to resist and in the mid 1980s Shel founded SIPR, a communications company specializing in technology start ups. However, Shel always has his eye on the next big thing and he recognized the potential of the World Wide Web, when it arrived. He quickly shifted SIPR’s attentions to online start ups and represented some of the biggest pioneers in cyberspace, including Sun Microsystems, Dell, CNET and Intel. What’s Shel Isreal About? Shel is all about giving companies a voice within the social media landscape. He believes that too…

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The No BS Guide to Social Media with Jason Falls

As head of digital strategy for CafePress, Jason Falls has some serious social credentials, but he took a risk publishing his first book – The No B*llSh*t Social Media. If you’re in media jobs and you want to cut through the garbage and get to the point, then you’d be wise to follow Falls. In publishing that fateful book, he took on an entire industry that was growing up around social media – trying show big brands how to successfully navigate the murky waters of online marketing, blinding them with science and making big bucks. But he did it with aplomb – his wit and intelligence got him through and showed the cowboys for what they really were. He gave businesses a precious gift – the gift of knowledge. Why Did He Write ‘That’ Book? Falls prides himself on cutting to the chase and simplifying things – it’s one of his strengths and he believes that by simplifying social for businesses, he can help them grow their brands. He explains: “I’m from a very small town that conditioned me to always be skeptical of the big city folks and the lines they were handing me. I’m also a fairly simple…

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Ann Handley – Marketer, Writer, Wearer of Cool Glasses and All About Content

Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time. As chief content officer for MarketingProfs it’s Ann’s job to get a handle on blogging, podcasts, video and written content and show her clients how to get the most out of their online marketing strategy. She’s definitely a figure worth watching if you’re in media jobs. Where’d It All Start? Handley is a digital veteran, with over 13 years experience managing content and helping businesses and individuals develop relationships with their clients through the clever use of information. An alumni of Simmons College and former freelance correspondent at the Boston Globe and associate editor at Banker and Tradesman, she’s also the co-author of ‘Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business’ and she has a passion for using emerging new media tools and technology to develop and add value. But how does she think marketers can make sure they stay relevant in a world that’s gone social and tech crazy? She…

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