Ranked by Klout as the second most influential person on LinkedIn and coming in at number 19 on the Forbes list of top Social Media Influencers, Eve Mayer Orsburn is proud not to be cool, and if you’re looking for media jobs, perhaps you’d better think about not being cool too.
Mayer Orsburn is CEO of Social Media Delivered, a company that prides itself on offering the best consulting, training and managed social media services to business across the US. Using Mayer Orsburn’s acclaimed Social Media Business Equation, SMD leverage the power of Facebook, Twitter and LinkedIn, as well as YouTube and blogging, to help their clients achieve their objectives. They are also a multi-lingual business. Clients include Sheraton Hotels, Which Wich Sandwiches, General Motors and Harvard Business School.
The company has been running since 2008 and refer to themselves as the ‘grandmothers’ of social media, because they were there at the beginning.
Mayer Orsburn is refreshingly honest and self-deprecating. She is only too pleased to admit that her business model is not focussed on flashy tech, more on a good old fashioned healthy bottom line.
She said: “Social Media Delivered is different from our competitors because we aren’t as cool as them. No, really, that is what I mean.
“We aren’t just focused on the “cool” factor of an app or the big numbers on a Facebook page; we are focused on the nerdy business result.”
It seems that Mayer Orsburn represents a new breed of social media influencer. The ones that were there at the beginning, have seen apps and tech come and go, and now know that simply helping businesses achieve their goals with elbow grease and a bit of creativity is the key to their own success.
In order to grow her own business, Mayer Orsburn relied heavily on social media to raise SMD’s profile and attract customers. With no ad budget to speak of, the company was forced to develop strategies that helped them achieve their aims, and in doing so, knew the strategies they were creating would also work for their clients.
“Thanks to our strong, consistent, and persistent social media presence, we receive new customers via Twitter, LinkedIn, Facebook, YouTube, Google+,” said Eve.
“Our marketing strategy started with, and has continued to be built on, social media for two reasons: We started with $0 advertising budget and had no choice but to use social media to create and strengthen our brand and to communicate with our potential customers; and, if we were going to provide effective social media services to others, we needed to first prove to ourselves that we could do incredible things with social media.”
Not Afraid to Take the Rough with the Smooth
Mayer Orsburn is disarmingly honest when it comes to her successes and failures and readily admits that she’s had some stinkers along the way. However, her unswerving optimism (easy to find when you’re at the top of your game, admittedly) means she looks back on the less-than-successful times, with a degree of fondness.
“I’ve had lots of success and lots of failures,” she says. “And I anticipate many more of both. The reality of life and of business is that it’s a rollercoaster. Hang on tight, enjoy the ride, celebrate the good stuff, and try to forget the bad times as quickly as possible.”
She’s also a staunch advocate of women in business and is also proud that the highlight of her career so far is the time she got a black eye from one of her own employees.