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Welcome to Media Jobs: Companies & People

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Why should you work at Skillshare?

Why should you work at Skillshare?

In 2011, a New York based start­up that goes by the name Skill­share launched a mas­sive, open online course approach, through inter­ac­tive, video-based lessons. The con­cept is to give peo­ple a real-world edu­ca­tion online and offline. You can find them think­ing big and work­ing hard out of their Soho, Man­hat­tan head­quar­ters. Their small team has bold vision and a laser-like focus. They have already grown to over 100K in paid enroll­ments in over 500 class­es, even the teach­ers can make quite a bit of mon­ey them­selves depend­ing on pop­u­lar­i­ty. The com­pa­ny has seen a recent injec­tion of funds bring­ing Skillshare’s total cap­i­tal to $10 mil­lion. Skill­share would like to hyper-expand in 2014 by going mobile and adding more cours­es (par­tic­u­lar­ly in busi­ness, design and tech). Cur­rent open­ings at Skill­share. So what makes skill­share dif­fer­ent from video-based edu­ca­tion plat­forms like Lynda.com, Cre­ative­Live, Khan Acad­e­my and Curi­ous, is lessons that are both live and inter­ac­tive, as well as cours­es that are project-based and allow stu­dents to learn at their own pace. Michael Karn­janaprako­rn, CEO and Co-founder seeks to boost stu­dent engage­ment by mak­ing its plat­form, and the learn­ing expe­ri­ence itself, more social. There is no bar­ri­er to entry for some­one to sub­mit…

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The Biggest Name in the Media Industry is the Last Name You’d Expect

They’re one of Apple’s pri­ma­ry part­ners, appear­ing at keynotes for new Apple prod­uct launch­es. They are slat­ed to engage in 400,000 hours of stream­ing live video in 2014, and rev­enues for the year are esti­mat­ed at $800 mil­lion. By 2016, their rev­enue pro­jec­tions will hit $1 bil­lion. They’re among the most pop­u­lar choic­es for con­tent infra­struc­ture, and one of the biggest media com­pa­nies in the coun­try. This com­pa­ny isn’t known as a media giant; they’re far more rec­og­niz­able in oth­er cir­cles, though.   One of the biggest media com­pa­nies in the indus­try right now is actu­al­ly MLB Advanced Media, the tech com­pa­ny of Major League Base­ball. How Major League Base­ball Became a Media Indus­try Giant With their inno­v­a­tive approach to media, MLB’s tech divi­sion is now con­sid­ered more of a media com­pa­ny than a base­ball orga­ni­za­tion. MLB Advanced Media began with MLB.com, and was fund­ed through an agree­ment with the thir­ty base­ball clubs which com­prised of $1 mil­lion each year over a four-year span. The esti­mat­ed cost was $120 mil­lion, but MLB Advanced Media began turn­ing a prof­it three years lat­er. After invest­ing less than $75 mil­lion, investors start­ed to see ROI, and now those thir­ty own­ers are earn­ing annu­al…

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Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecom­merce tech com­pa­ny, has just net­ted a cool $15 mil­lion in Series B led by Resolute.vc. Ecom­merce ana­lysts whose minds are turn­ing to New York’s dog­gie treat sub­scrip­tion ser­vice Bark­Box are, so to speak, bark­ing up the right tree: Bark & Co came into being as a result of the aston­ish­ing suc­cess of “the box”. It seems as though canine lovers are a pop­u­lous breed: so great has been the suc­cess of Bark­Box that Bark & Co recent­ly launched a new vet care-on-demand ser­vice, Bark­Care, as well as a new con­tent por­tal apt­ly named “The Bark Post”. Ser­vices for dog­gie lovers The lat­ter attract­ed 1 mil­lion vis­its in Decem­ber last year but by June that num­ber had sky­rock­et­ed to 10.5 mil­lion. It doesn’t take a genius ecom­merce ana­lyst to fig­ure out that there’s a big dog-lov­ing mar­ket out there, and Bark & Co intend to cor­ner it. In addi­tion to Bark­Box, Bark­Care and the Bark Post, the com­pa­ny has also just intro­duced a new mobile app, Bark­Bud­dy, which it describes as “Tin­der for dogs.” Users sim­ply swipe left or right to indi­cate whether or not they love the dog­gie images post­ed there. There­upon, they‘re…

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Roberts Communications: blending human insights with high tech knowledge

Young busi­ness devel­op­ment man­agers who have grown up in the dig­i­tal age might know a good deal about the best tech­nol­o­gy for dri­ving online adver­tis­ing sales, but do they know about the unique human insights that appeal to prospec­tive cus­tomers’ heads and hearts? A Rochester agency which began life when “dig­i­tal” meant some­thing you did with your metacarpals knows a thing or three about both. Unique human insights Roberts Com­mu­ni­ca­tions began life in Man­hat­tan in 1971, before mov­ing upstate to Rochester and even­tu­al­ly set­tling on the High Falls site that has been its home since 1995. And for busi­ness devel­op­ment man­agers who like the notion of fus­ing high tech with human insights, the agency’s watch­word is “Cus­tomer­Think”. If that’s left our busi­ness devel­op­ment man­ag­er feel­ing as baf­fled as she is intrigued, Roberts defines it as uncov­er­ing “unique human insights” to pro­duce the adver­tis­ing mes­sages that’ll have the great­est impact because they’re based on a deep under­stand­ing of what goes on inside cus­tomers’ heads and hearts. Essen­tial­ly, the agency directs its cre­ative juices into link­ing the right con­sumer with the right prod­uct at the right moment. As any­one who’s held media jobs in inter­net adver­tis­ing for any length of time will…

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Online video advertising startup YuMe presents new Video Reach platform for agencies and TV brand advertisers

Last year, we report­ed on video ad com­pa­ny YuMe’s ambi­tions to deliv­er effec­tive video ads across mul­ti­ple devices in the age of screen frag­men­ta­tion. Busi­ness devel­op­ment man­agers and oth­ers with media jobs in online adver­tis­ing may remem­ber that YuMe’s Senior VP of Mar­ket­ing, Ed Haslam, was talk­ing back then about how to hold viewer’s atten­tion across mul­ti­ple screens at a time when online video adver­tis­ing was start­ing to explode. And now his firm has pulled a tech­no­log­i­cal rab­bit out of the hat to do just that, with the launch of a new brand named Video reach. A good year YuMe, as the more informed busi­ness devel­op­ment man­ag­er may be aware, has had a rather good time of it over the last year. It raised $65 mil­lion dur­ing its IPO last July, just as it planned to do after turn­ing prof­itable and post­ing a net income of $6.3 mil­lion (a rad­i­cal turn­around from the $11.1 mil­lion loss it made in 2012). It also man­aged to increase its gross mar­gin from 38 per­cent to 46 per­cent over the same inter­val and its rev­enue for 2012 had grown by 70 per­cent on the pre­vi­ous year to reach $116.7 mil­lion. Fig­ures like that tend…

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