Have you thought about all the channels on Youtube that started out as little nothings and have blown up into major companies. Imagine if you can get a job at one of these cool media organizations from the ground up. Check out this company for instance the Young Turks.
Starting back in 2002 The Young Turks was the original talk show for satellite radio and has been the longest-running daily Web show live stream ever. It’s had plenty of exposure on other networks such as — Sirius XM, Air America, MSNBC and Current TV — but it’s been online the whole time.
Currently it is the most popular news channel on Youtube, the network attracts over 75 million monthly views from more than 3 million subscribers. The strategy is to not go aggregate everybody and try to win on the margins; it’s try to build your own intellectual property and find different revenue streams from that.
The audience is overwhelmingly on Youtube but they do show their material on other sites like Hulu, Pluto.TV, Maker.TV and other venues, but those numbers are so small they don’t bother to track it. CEO, Cenk Uygur says, “we are not just in the business of creating content for the Web. There’s no reason why it shouldn’t be on any and all platforms”. Yet since Young Turks is the #1 news channel on Youtube, there is a symbiotic loyalty to one another.
At present Young Turk has 5 times more viewers on Youtube than CNN does, we’re talking about a company that has billions of dollars and a brand that has been around since 1980. Young Turk believes across the broader Internet, they will catch and pass them. They key to gaining attention is that they hire real people to host these shows, not puppets of the networks.
Uygur states “These are passionate people who tell stories in a passionate way. In a limited pool of content, dispassionate can work if everyone else is dispassionate as well. But on the Web, you need to be passionate”.
Now ask yourself, how many other potential media jobs are out there in Youtube-land looking to hire the right people, for the right job. Go look now.