Dunkin’ Brands, Inc. is looking around Massachusetts for a Social Media Manager to join the Dunkin’ Brands team! This includes Dunkin’ Donuts, the largest coffee and baked goods restaurant in the world and Baskin-Robbins, the world’s largest hard serve ice cream franchise. Dunkin’ Brands, Inc. is a premier quick service restaurant franchisor with a leading position in the coffee, bakery and ice cream segments of the QSR category. With more than 16,000 points of distribution in 54 countries, and approximately 150 years of combined history, our brands are two of the most loved around the world.
If you so choose to take this assignment you will manage the development, deployment, and day-to-day operations for Dunkin’ Donuts Social Media marketing programs.
So who is the ideal Social Media Manager for Dunkin Brands?
You better be good at development, deployment, and measurement of national communications and promotional programs within Dunkin’s social media channels, including Facebook, Twitter, and YouTube. You’ll be Leading the development of key performance metrics and set brand benchmarks for success: Consumer engagement with paid media, Fan acquisition within primary social media channels. Manage Dunkin’ Donuts agency partners that support our social marketing strategies, Marketing plan for converting consumers exposed to paid/social media strategies into Dunkin’ Digital platforms like loyalty, mobile etc. Work with Field Marketing to develop and execution of Local Markets plans: Local digital media planning and buying Local market content, programs, and promotions within local extensions of our national social media channels.
Work with our Multi-Cultural Marketing group and agencies to develop approach for social marketing activities against key segments. Get along with Advertising, Multi-Cultural, Brand Marketing, PR, Global Communications, People Development and Field Marketing. Passion for innovation and results, Strong analytic capability. Ability to translate consumer insights / data into actionable marketing programs.
Can you effectively present programs in person / over the phone to internal and external audiences (large and small)? How about the ability to develop sound business cases to support program development and present cases to Sr. Leadership and franchisees. Lead cross-functional teams in the development and execution of programs, and cultivate and build strong customer / peer relationships. Got that “close the deal” attitude? 5 plus years in digital media or marketing communications, with the last two years’ experience in development and deployment of social media programs.
What does Dunkin Brands have to say about their company?
In 1950, Bill Rosenberg opened the first Dunkin’ Donuts shop in Quincy, Massachusetts. Dunkin’ Donuts licensed the first of many franchises in 1955. Dunkin’ Donuts is the world’s leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin’ Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.