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Manager Instructional Technology at George Washington University -

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LeBook Business Development Job for Trend Setter -

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What should A.I. Developers and Marketers know about the Autonomous Car revolution

What should A.I. Developers and Marketers know about the Autonomous Car revolution

Your auto­mo­bile will soon be the ulti­mate media immer­sion tool, watch Net­flix (jobs at Net­flix), YouTube, Play VR base­ball against your friend in anoth­er autonomous car. Yeah so what if that was sup­posed to be Sci­ence Fic­tion stuff, it is here now, accept it! Could you imag­ine plan­ning an even longer com­mute to get more work done while in your car away from the hus­band and kids. Jason Har­ri­son, glob­al CEO of Gain The­o­ry says “Cars are essen­tial­ly becom­ing the next must-have mobile device.” Price­wa­ter­house­C­oop­ers projects that spend­ing in the autonomous-car indus­try will bal­loon to $43.2 bil­lion glob­al­ly by 2021. Elec­tric Car man­u­fac­tur­er Tes­la (jobs at Tes­la) is adding 1,600 employ­ees to fast-track its autonomous dri­ving efforts. Ford just made a deal with Google to col­lab­o­rate on the automak­er’s autonomous ambi­tions. Gen­er­al Motors revealed it is invest­ing $500 mil­lion in the car-ser­vice app Lyft in order to beat its com­peti­tors to the self-dri­v­ing future. Mer­cedes-Benz joined with con­nec­t­ed-home play­er Nest to cre­ate ETA, a tool that enables a car approach­ing one’s house to send a sig­nal to adjust the ther­mo­stat ahead of time. “Rather than open­ing up an own­er’s man­u­al that’s 500–600 pages long, you watch a lit­tle bit of the video, put…

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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbe­liev­able and inter­est­ing con­tent out there nowa­days that adver­tis­ers are going crazy try­ing to fig­ure out ways to cap­i­tal­ize on all of it. Cur­rent­ly there isn’t a stan­dard met­ric for a mor­ph­ing view­ing indus­try. There needs to be a sin­­gle-source mea­sure­ment for every pos­si­ble con­tent inter­face, tablet, mobile, stream­ing, etc., with­out it mar­keters are going to have a hell of time. Adver­tis­ing is in a dire need to rede­fine what TV is. TV net­works throw back at least %50 of their rev­enue to pro­duce orig­i­nal pro­gram­ming, they real­ize that stream­ing is huge for their TV audi­ences and brands. Let’s not for­get how the new prac­tice of binge TV watch­ing has set record break­ing results for new pro­grams and sport events. Net­works have kept on top of the chang­ing medi­ums for view­ing the mate­r­i­al, wher­ev­er and when­ev­er and by doing so have seem surges in view­er­ship. Stream­ing is a brand builder for TV, it cre­ates fans, new and old, gets peo­ple engaged, espe­cial­ly when adding social net­work­ing into the fray. Mind you a lot of these stream­ing ser­vices don’t do the adver­tis­ing thing, but mar­keters always seem to fig­ure out way to sneak in there. It’s crit­i­cal…

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Will Multi-Channel Networks take over YouTube?

Take Heed the Rise Of Multi-Channel Networks

With 1 bil­lion vis­i­tors month­ly and enough video views to equal almost one hour for every per­son on earth YouTube has become a tar­get for Mul­ti-chan­nel Net­works (MCN). Mul­ti-chan­nel net­works (MCN) are com­pa­nies affil­i­at­ed with YouTube that work with some of the most suc­cess­ful video cre­ation peo­ple on YouTube to max­i­mize their income. MCNs get involved in every­thing from AdSense video adver­tis­ing opti­miza­tion to cross-pro­­mo­­tion, fund­ing, part­ner man­age­ment, dig­i­tal rights man­age­ment, audi­ence devel­op­ment and pro­­duc­­tion-stream­lin­ing. In essence they are dig­i­tal tal­ent agents. This is the qui­et before the storm, if you’re look­ing to the hori­zon for a glimpse into your future job, read this and take some notes. YouTube gets a bil­lion unique vis­i­tors who in total watch 6 bil­lion hours of video. That’s 40% of the world­wide online pop­u­la­tion. Mul­ti-chan­nel net­works (MCNs) are hot and only going to get hot­ter. This is the start of the mul­ti­chan­nel net­work. Enders Analy­sis reports investors have spent $1.65 bil­lion on MCNs and are see­ing gold for the future. Finan­cial Times points out “YouTube may account for an extra­or­di­nary 57% of online view­ing and 55% of dig­i­tal video adver­tis­ing world­wide, but eking a liv­ing from all this activ­i­ty is sur­pris­ing­ly dif­fi­cult”. At present MCNs…

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The Young Turks Youtube Channel is only one place to look for a job.

Wake Up and smell the JOBS, Youtube Channels like The Young Turks need people.

Have you thought about all the chan­nels on Youtube that start­ed out as lit­tle noth­ings and have blown up into major com­pa­nies. Imag­ine if you can get a job at one of these cool media orga­ni­za­tions from the ground up. Check out this com­pa­ny for instance the Young Turks. Start­ing back in 2002 The Young Turks was the orig­i­nal talk show for satel­lite radio and has been the longest-run­n­ing dai­ly Web show live stream ever. It’s had plen­ty of expo­sure on oth­er net­works such as — Sir­ius XM, Air Amer­i­ca, MSNBC and Cur­rent TV — but it’s been online the whole time. Cur­rent­ly it is the most pop­u­lar news chan­nel on Youtube, the net­work attracts over 75 mil­lion month­ly views from more than 3 mil­lion sub­scribers. The strat­e­gy is to not go aggre­gate every­body and try to win on the mar­gins; it’s try to build your own intel­lec­tu­al prop­er­ty and find dif­fer­ent rev­enue streams from that. The audi­ence is over­whelm­ing­ly on Youtube but they do show their mate­r­i­al on oth­er sites like Hulu, Pluto.TV, Maker.TV and oth­er venues, but those num­bers are so small they don’t both­er to track it. CEO, Cenk Uygur says, “we are not just in the…

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Is New York startup Reelio the Match.com for brands seeking top YouTube video-creating talent?

There’s a match made in heav­en in the off­ing: New York tech start­up Ree­lio worked out that when great YouTube video cre­ators talk, peo­ple sit up and lis­ten. But when brands do the same, peo­ple get skep­ti­cal. So they decid­ed to become the “Match.com” of the “brand meets cre­ator” YouTube world (the sec­ond biggest search tool on the plan­et, don’t for­get). This is the kind of plat­form job­bing prod­uct man­agers sali­vate over. Mutu­al ben­e­fits? As the company’s web­site puts it in rela­tion to con­tent cre­ators: “Brands need you to be the one that brings them to the par­ty on the oth­er side of town and says, “Hey, it’s cool. They’re with me.” For­tu­nate­ly for you, brands are will­ing to pay for the priv­i­lege of your com­pa­ny.” The more skep­ti­cal prod­uct man­ag­er may well have fig­ured out that brands could eas­i­ly iden­ti­fy the top 1,000 most pop­u­lar video chan­nels on YouTube with­out Reelio’s help. But Reelio’s algo­rithms will allow them to get much, much deep­er: they col­lect and ana­lyze user-cre­at­ed videos uploaded to YouTube, iden­ti­fy­ing tal­ent that might not be so pop­u­lar but is def­i­nite­ly capa­ble of pro­duc­ing superb videos. These cre­ators can — and do — reach a big, engaged…

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