Wealthfront is looking for a Product Lead in Palo Alto, Email Marketing to oversee their entire email program for existing Wealthfront customers as well as for inbound lead generation and lead nurturing to drive customer acquisition. Can you write compelling copy for emails that reflects the brand and effectively communicates with their customers? Is “manning up” to own the entire email lifecycle for existing Wealthfront customers and act as the product manager on a day-to-day basis to facilitate our email marketing efforts a thing you do?
They’re seeking to leverage data to determine what the types of emails to send to customers and optimize our email programs based on performance to drive business objectives and customer experience objectives. On top of that, conduct A/B tests of emails to improve email performance and continuously experiment with different approaches.
Setup advanced Marketo lead nurturing campaigns and execute end-to-end demand gen campaigns from target identification to post-campaign reporting. Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences. Establish deep knowledge of customer email performance and be the go-to resource for all email related considerations for their business.
Who is the ideal Product Lead for Wealthfront?
The ideal candidate is data driven and holds experience in creating, executing and optimizing email marketing programs for large consumer internet companies. The ideal candidate will also have experience working with marketing automation tools such as Marketo, creating marketing automation campaigns, landing pages, lead scoring and managing integration between Marketo and other CRM products.
Create emails, landing pages, forms and reports within Marketo, ensure inbound leads are being recorded and tracked properly for reporting purposes. Some technical skills with knowledge of HTML, CSS, and SQL. Desired technical or quantitative degree(s) in computer science, applied mathematics, physics, engineering, economics or finance. Minimum 3–5 years’ of B2B or B2C marketing operations experience, preferably at a large consumer internet or SaaS. 1–3+ years of Marketo experience or related marketing automation tools is a must.
What does Wealthfront have to say about what they offer?
Wealthfront takes the guesswork out of sound, long-term investing through effortless automation. Wealthfront manages a personalized online investment account for you that is fully diversified and periodically rebalanced – accessible anytime and anywhere from your desktop, tablet or phone. We support the following types of accounts:
Individual, joint, trust & LLC taxable accounts
Traditional, Roth, SEP retirement accounts (IRAs)
401(k) rollover accounts
501© accounts for non-profit institutions