How do you turn $77 million in advertising revenues into $3 billion dollars?
PubÂlishÂers are leavÂing bilÂlions of dolÂlars on the table by focusÂing on adverÂtisÂing as their priÂmaÂry revÂenue source. In realÂiÂty adverÂtisÂing revÂenue should be the last chanÂnel of revÂenue they rely on. With words like view abilÂiÂty, fill rate and Ad blockÂers (the realÂly bad word)
