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Will Robo-Advisors become the New Financial Adviser?

Will Robo-Advisors Become my Financial Adviser

Today’s Finan­cial Advis­er is becom­ing today’s Robo-Advi­­sor. The ranks of today’s Finan­cial Advis­ers will most like­ly be sig­nif­i­cant­ly reduced in the next 5 to 10 years and pos­si­bly much soon­er.  Instead of vis­it­ing with your local advis­er you will be man­ag­ing your mon­ey using your desk­top, lap­top or mobile phone. Over 1 mil­lion B2B sales jobs will lose their jobs to self-ser­vice e com­merce by 2020 accord­ing to For­rester Research, a reduc­tion of 20% of the cur­rent work­force. Sim­i­lar changes are already com­ing to the num­ber of US finan­cial advi­sors whose num­bers fell for the fifth straight year to 285,000.  The indus­try has lost more than 39,000 advis­ers, about 12%, since its peak in 2008 accord­ing to the Boston based research group Cerul­li Asso­ciates.  Near­ly half of the cur­rent finan­cial advis­ers are over the age of 55 and Cerul­li expects about 100,000 of today’s FA’s will retire in the next 10 years. The growth in the finan­cial ser­vices indus­try is com­ing from the Wealth Man­age­ment sec­tor where most earn fixed annu­al fees based on total assets man­aged.  How­ev­er most wealth man­agers want clients with at least $500,000 or more to invest and these min­i­mums are increas­ing.  JP Morgan/Chase’s Wealth Man­age­ment…

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So what do you do when the machines live in your back pocket? Wealthfront, that’s questionable.

WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

So the word on the street is machines (robots) will be tak­ing over our jobs very soon. If this is the case why not speed things up and let them into your wal­lets now. The real­i­ty is, it doesn’t real­ly seem like you have much of a choice either way, and there are bil­lions of dol­lars of invest­ment mon­ey being thrown at the devel­op­ment of auto­mat­ed invest­ing plat­forms. On a per­son­al lev­el, less “financiers” and “legal aids” in white shirts and ties fill­ing up the Man­hat­tan sky­scrap­ing Jun­gle is fine with me. Maybe we’ll rent those emp­ty offices to the home­less. On a lighter note, finan­cial advi­so­ry start-up Wealth­front went from $700 mil­lion in assets to a bil­lion in a four month peri­od, even typ­ing a state­ment like this makes my jaw hurt. The goal is to engage young investors who innate­ly detest human con­tact and are appealed by the idea of auto­mat­ed effi­cien­cy where their mon­ey is con­cerned. So what does this all mean for your mon­ey? The com­pa­ny was built on the shoul­ders of a pre­vi­ous com­pa­ny called KaCh­ing that went nowhere and died a sad death. CEO Adam Nash says the rea­son for the cre­ation of the…

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WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

Wealth­front is look­ing for a Prod­uct Lead in Palo Alto, Email Mar­ket­ing to over­see their entire email pro­gram for exist­ing Wealth­front cus­tomers as well as for inbound lead gen­er­a­tion and lead nur­tur­ing to dri­ve cus­tomer acqui­si­tion. Can you write com­pelling copy for emails that reflects the brand and effec­tive­ly com­mu­ni­cates with their cus­tomers? Is “man­ning up” to own the entire email life­cy­cle for exist­ing Wealth­front cus­tomers and act as the prod­uct man­ag­er on a day-to-day basis to facil­i­tate our email mar­ket­ing efforts a thing you do? They’re seek­ing to lever­age data to deter­mine what the types of emails to send to cus­tomers and opti­mize our email pro­grams based on per­for­mance to dri­ve busi­ness objec­tives and cus­tomer expe­ri­ence objec­tives. On top of that, con­duct A/B tests of emails to improve email per­for­mance and con­tin­u­ous­ly exper­i­ment with dif­fer­ent approach­es. Set­up advanced Mar­ke­to lead nur­tur­ing cam­paigns and exe­cute end-to-end demand gen cam­paigns from tar­get iden­ti­fi­ca­tion to post-cam­­paign report­ing. Man­age prospect, part­ner and cus­tomer data­base activ­i­ties includ­ing list uploads, tar­get seg­men­ta­tion, and touch cadences. Estab­lish deep knowl­edge of cus­tomer email per­for­mance and be the go-to resource for all email relat­ed con­sid­er­a­tions for their busi­ness. Apply Here Who is the ide­al Prod­uct Lead for Wealth­front?…

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