How would you make a difference as Datalogix’s Consumer Insights Manager? They got started in the offline, transactional-data world. So they know better than anyone the power this information has in delivering meaningful results for marketers: the ability to target, to measure, and to optimize performance.
As a company, they made it their mission to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. As a result, they have the ability to bring real targeting and accountability into the digital space like never before. Their data includes 90% of U.S. household and more than $2 trillion in consumer-level purchase data. Nobody is better positioned to deliver the right message to the right audience across digital, video, social, email, mobile and site.
Real Audiences. Real Results. As a Shopper Intelligence Onsite Analyst (CPG) in one of the fastest-growing divisions of our company, you will help CPG brand managers, category managers, shopper insights, and marketing research professionals unlock growth opportunities for their brands by helping them better understand their businesses through the eyes of their most important constituent group — the shopper.
Who is the ideal Consumer Insight Manager for Datalogix?
You would be a key part of your client’s business intelligence team by understanding a client’s business issues and assisting to develop solutions that drive actionable shopper insights for your client. You will be a key liaison with your client helping them realize the most value from our Shopper Intelligence Platform. Be responsible for meeting with your client contacts onsite, understanding their current business challenges and then putting together syndicated shopper loyalty card data analyses to address their business questions. Once outlined you will access the Shopper Intelligence Platform to assemble the needed data to then put together a fact-based presentation that you will share back with your client contacts.
Driving Shopper Intelligence Platform value for client. This includes functionality training, business application training (how to apply the data), and Power Point presentation development from Platform data extracts. Be proactive in seeking out client business questions to analyze – the most successful candidates are true evangelist for Datalogix’s Shopper Intelligence information. Develop a detailed knowledge of DLX products and services and how they can be applied to a support a client’s marketing and insights objectives.
Understanding assigned clients’ business and brands in order to develop analytic recommendations that take into account the specifics of each client’s business. Being proactive here is a must! Meeting client’s overall needs by being a great communicator, by setting and delivering against client expectations, and by “pushing back” diplomatically when other competing client priorities exist. Being a key interface between client and DSI Analytics and IT to coordinate all client deliverables and analytic projects ensuring on-time delivery, delivery of the follow-ups, and ensuring client satisfaction.
Do you have 5+ years experience working with CPG Brands, Category Management, Sales, Shopper Insights, or Shopper Marketing preferably in an “Insights focused” role. Strong understanding of data-driven analysis especially Consumer Panel and / or Shopper Loyalty Card data analysis. Experience with IRI, Nielsen, dunn humby or other data-driven tools and solutions a big plus. Ability to extract data and create a basic analysis of the data in Power Point including the development of findings, client business implications, and actionable recommendations that tie directly to a client’s business issues. Demonstrated ability to self-motivate, work in teams and be flexible within a fast-paced and changing environment. Advanced understanding of Excel, Power Point, and Word.
What does Datalogix has to say about the services they offer?
Are you ready to take a leading role with one of the most innovative and exciting technology companies that is transforming the marketing world?
While advertising and media continue to grow digitally and revolutionize marketing “online”, 93% of all consumer spending is still happening “offline”. Marketers want to find buyers of their products — not just “clickers”. Datalogix is leveraging the power of big data, technology and predictive analytics to fuse offline sales with digital media. By helping marketers build, reach and measure purchase-based audiences, Datalogix serves as core marketing infrastructure for a data-driven world.
Even in the face of our sustained growth we’ve managed to preserve the energy, creativity, nimbleness, individual empowerment and fun of an emerging company. We’re Colorado based and have offices in NYC, Boston, Chicago, San Francisco, Detroit and London.