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WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

Wealth­front is look­ing for a Prod­uct Lead in Palo Alto, Email Mar­ket­ing to over­see their entire email pro­gram for exist­ing Wealth­front cus­tomers as well as for inbound lead gen­er­a­tion and lead nur­tur­ing to dri­ve cus­tomer acqui­si­tion. Can you write com­pelling copy for emails that reflects the brand and effec­tive­ly com­mu­ni­cates with their cus­tomers? Is “man­ning up” to own the entire email life­cy­cle for exist­ing Wealth­front cus­tomers and act as the prod­uct man­ag­er on a day-to-day basis to facil­i­tate our email mar­ket­ing efforts a thing you do? They’re seek­ing to lever­age data to deter­mine what the types of emails to send to cus­tomers and opti­mize our email pro­grams based on per­for­mance to dri­ve busi­ness objec­tives and cus­tomer expe­ri­ence objec­tives. On top of that, con­duct A/B tests of emails to improve email per­for­mance and con­tin­u­ous­ly exper­i­ment with dif­fer­ent approach­es. Set­up advanced Mar­ke­to lead nur­tur­ing cam­paigns and exe­cute end-to-end demand gen cam­paigns from tar­get iden­ti­fi­ca­tion to post-cam­­paign report­ing. Man­age prospect, part­ner and cus­tomer data­base activ­i­ties includ­ing list uploads, tar­get seg­men­ta­tion, and touch cadences. Estab­lish deep knowl­edge of cus­tomer email per­for­mance and be the go-to resource for all email relat­ed con­sid­er­a­tions for their busi­ness. Apply Here Who is the ide­al Prod­uct Lead for Wealth­front?…

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