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So what do you do when the machines live in your back pocket? Wealthfront, that’s questionable.

WealthFront on that Product Lead, Email Marketing Search, are you the ONE?

So the word on the street is machines (robots) will be tak­ing over our jobs very soon. If this is the case why not speed things up and let them into your wal­lets now. The real­i­ty is, it doesn’t real­ly seem like you have much of a choice either way, and there are bil­lions of dol­lars of invest­ment mon­ey being thrown at the devel­op­ment of auto­mat­ed invest­ing plat­forms. On a per­son­al lev­el, less “financiers” and “legal aids” in white shirts and ties fill­ing up the Man­hat­tan sky­scrap­ing Jun­gle is fine with me. Maybe we’ll rent those emp­ty offices to the home­less.

On a lighter note, finan­cial advi­so­ry start-up Wealth­front went from $700 mil­lion in assets to a bil­lion in a four month peri­od, even typ­ing a state­ment like this makes my jaw hurt. The goal is to engage young investors who innate­ly detest human con­tact and are appealed by the idea of auto­mat­ed effi­cien­cy where their mon­ey is con­cerned.

So what does this all mean for your mon­ey? The com­pa­ny was built on the shoul­ders of a pre­vi­ous com­pa­ny called KaCh­ing that went nowhere and died a sad death. CEO Adam Nash says the rea­son for the cre­ation of the Wealth­front con­cept is, “what peo­ple real­ly want­ed was a sim­ple, trans­par­ent and low cost way to take care of their long term invest­ments.” A dif­fer­ent firm doing the same type of busi­ness, Sig­Fig CEO Mike Sha states, “we think that tech­nol­o­gy can help all those folks get a much health­i­er port­fo­lio at a much low­er cost.”

Well what do you guys think, good busi­ness sense or gen­uine altru­ism? Here’s what Wealth­front has to say about that, the com­pa­ny wrote. “We hope that by focus­ing on Mil­len­ni­als the way Schwab focused on Baby Boomers, we can con­tin­ue our rapid growth to $10 bil­lion, $100 bil­lion, and beyond.” Charles Schwab, the finan­cial pow­er­house has even decid­ed to spend tons to devel­op their own plat­form. Schwab CEO Walt Bet­tinger in a press release explained “Schwab Intel­li­gent Port­fo­lios address­es a grow­ing demand for afford­able, objec­tive, sophis­ti­cat­ed and con­ve­nient invest­ment advice”. By doing this, they’ve made all the small­er guys look legit.

Of course when I say small­er guys, what I real­ly mean is the microchips in every device on the plan­et, yes there are indi­vid­u­als at the helms of these com­pa­nies swin­dling each oth­er out of mil­lions and bil­lions of dol­lars all the while your devices are slow­ly plot­ting to take over and spend our hard earned mon­ey on very expen­sive cig­ars.

For those of you who dis­like oth­er humans, and want to work in tech savvy finance field, look at work­ing for them here.

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