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Social media marketing startup Offerpop looks beyond New York to expand after 15 million Series C round

As just about all social media man­agers know, social media has become an indis­pens­able chan­nel for mar­ket­ing. And New York’s Soft­­ware-as-a-Ser­vice start­up Offer­pop aims to con­sol­i­date its increas­ing­ly van­guard sta­tus in this field. This fol­lows a suc­cess­ful Series C round this month which added an addi­tion­al $15 mil­lion to its cof­fers. Smart track­ing The com­pa­ny was found­ed in 2009 by Allen Bonde, Mark Coop­er, Wen­dell Lands­ford and Prakash Mishra and has become a leader in social media mar­ket­ing in an impres­sive­ly short space of time. Its ros­ter now includes over 2,000 enter­prise and mid-mar­ket clients, amongst them big names like Com­e­dy Cen­tral, Lil­ly Pulitzer and L’Oreal. Social media man­agers hear­ing about it for the first time here will prob­a­bly want to know a lit­tle more about what this up-and-com­ing start­up offers, so here’s a lit­tle low­down. If a cus­tomer tweets about, say, a L’Oreal prod­uct, Offerpop’s plat­form not only lets L’Oreal know, it can also do much more intri­cate stuff as well. Like, for exam­ple, send­ing auto­mat­ed respons­es to the rel­e­vant tweet­ers, obtain­ing per­mis­sion to include user-gen­er­at­ed images in forth­com­ing mar­ket­ing mate­ri­als and mon­i­tor­ing the suc­cess or fail­ure of spe­cif­ic cam­paigns by iden­ti­fy­ing whether those tweet­ers actu­al­ly end­ed up buy­ing…

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New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has just been invad­ed by the Danes; but if any NYC social media man­agers out there are think­ing of ram­pag­ing Vikings, they needn’t pan­ic. This is a friend­ly inva­sion, in the form of Copen­ha­gen-head­­quar­tered social media mar­ket­ing start­up Fal­con Social, which has just opened a brand new office in the Big Apple. Why New York? But why, the curi­ous social media man­ag­er may well be ask­ing, would a Dan­ish social media com­pa­ny come to New York? Fal­con Social’s soft­­ware-as-a-ser­vice helps busi­ness­es mon­i­tor and man­age social media. And, since many of those busi­ness­es (like Coca Cola, Condé Nast, Dis­ney and Pan­do­ra) are For­tune 500 busi­ness­es based in the USA, the move to New York just seems log­i­cal. It won’t have escaped the atten­tion of most social media man­agers that there are a lot of com­pa­nies in New York that offer pret­ty sim­i­lar ser­vices – track­ing a client company’s social media inter­ac­tions, pub­lish­ing con­tent like blog posts and eval­u­at­ing the per­for­mance of the over­all social media strat­e­gy. But Fal­con Social’s founder and CEO, Ulrik Bo Larsen, says his prod­uct is sig­nif­i­cant­ly dif­fer­ent. A uni­fied ser­vice to take on the “Franken-suites” “It’s not enough to have a Radian6 [soft­ware] instal­la­tion and…

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Niche, the NY startup that shares the secrets of megastar social media creators with brands and advertisers

New York social media start­up Niche, which has just raised $2.5 mil­lion in ven­ture fund­ing, has some valu­able secrets to share. But what are they? The more per­spic­u­ous con­tent man­ag­er will be aware that there’s a new breed of celebri­ty out there: these peo­ple may not be house­hold names in meat­space, but on Tum­blr, Insta­gram, Vine and YouTube, they’re megas­tars wield­ing enor­mous influ­ence. Going native with social media stars Enter Niche, a com­mu­ni­ty of tal­ent­ed social media influ­encers (known as “cre­ators”) who the start­up links with pub­lish­ers in need of the secrets of their reach and fol­low­ing. Niche’s star cre­ators now num­ber 2,500 (it was launched last Fall by for­mer Buz­zFeed, YouTube and Huff Post exec­u­tives) and it has accrued a stag­ger­ing 507 mil­lion fol­low­ers in less than a year. So how, the inquir­ing con­tent man­ag­er will be won­der­ing, does it work? When adver­tis­ers sign up to Niche’s plat­form, they get access to between 5 and 50 of the startup’s cre­ators, who between them are dab hands at mak­ing Insta­gram pho­tos, Vines, YouTube videos and a host of oth­er types of con­tent. That con­tent then gets mas­sive­ly shared with their hordes of fol­low­ers (these peo­ple are social media megas­tars, don’t…

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New York social media analytics startup Sprinklr aims to take social advertising to dizzy heights with new ad tool

Sea­soned busi­ness devel­op­ment man­agers con­cerned to opti­mize online adver­tis­ing sales for their clients don’t need any lec­tures on the ris­ing impor­tance of the social media chan­nel in run­ning effec­tive cam­paigns. And that’s why they may be inter­est­ed in a new B2B adver­tis­ing tool launched by New York social media ana­lyt­ics start­up, Sprin­klr. A com­pa­ny first  The new prod­uct is described by the com­pa­ny as its first “paid social media solu­tion” – and its launch coin­cides with news that the start­up has just suc­cess­ful­ly closed a Series D round total­ing $40 mil­lion, vir­tu­al­ly dou­bling its total ven­ture cap­i­tal invest­ment overnight to a prince­ly $77.5 mil­lion. Nat­u­ral­ly, our sea­soned busi­ness devel­op­ment man­ag­er will now be ask­ing, “What does the new ad tool do and what will Sprin­klr do with the new cash?” The answer to the first part is this: it’s a soft­ware plat­form which helps agen­cies and brands man­age their adver­tis­ing cam­paigns across Face­book and Twit­ter. Up to now, Sprin­klr man­aged unpaid and viral con­tent on these net­works; now they’re offer­ing clients the chance to man­age all social media inter­ac­tions, whether paid or unpaid, from a sin­gle prod­uct. And it seems to be get­ting impres­sive results. Ear­ly tests appar­ent­ly show that…

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Livefyre’s new comment sharing product aims to make history of comments imprisoned at the foot of the page

Social media man­agers who are used to (and a lit­tle bored with) the con­ven­tion of user com­ments being con­fined to the bot­tom of the page are in for pleas­ant sur­prise: San Fran­­cis­­co-head­­quar­tered social engage­ment start­up Live­fyre, which has offices in New York and Lon­don, is bring­ing user com­ments into the con­tent itself, cour­tesy of its ground­break­ing new prod­uct, the apt­­ly-named Side­notes. Com­ments live If that’s whet­ted the curios­i­ty of social media man­agers look­ing for live­ly inter­ac­tive inno­va­tions here’s how it works: when pub­lish­ers using the prod­uct turn it on, a lit­tle word bal­loon, the Side­notes icon, will appear beside every para­graph on the page (it also works for images). When users tap the icons on their smart­phone screens, oth­er user com­ments will emerge in thread­ed con­ver­sa­tions at the spe­cif­ic points of the con­tent that elicit­ed the user inter­est and response. The com­ments open up in small win­dow in the low­er part of the screen, and you can move between com­ments by swip­ing. And, of course, you can add a com­ment of your own. To pre­vent a dis­tract­ing excess of bal­loon icons, they’re tied to whole para­graphs, but users have the option of tying their par­tic­u­lar com­ments to any spe­cif­ic bit…

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