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Shake like a Chihuahua if you become Zocalo’s New Social Media Community Manager in Chicago

Shake like a Chihuahua if you become Zocalo’s New Social Media Community Manager in Chicago

Zóca­lo is in need of an Account Exec­u­tive to become the Social Media Com­mu­ni­ty Man­ag­er in Chica­go. They’re grow­ing (but still a lit­tle scrap­py), and are always wel­com­ing new Zokes to join. Zóca­lo Group is a social, dig­i­tal and word of mouth mar­ket­ing agency focused on mak­ing their clients the most rec­om­mend­ed brands in their cat­e­gories. The team knows how pow­er­ful rec­om­men­da­tions are, whether from a friend, fam­i­ly mem­ber, col­league or expert, and work to build rec­om­men­da­tions for their clients like Crick­et Wire­less, Nis­san, DuPont, Nestlé and VMware every day. They’re look­ing for some­one with strong social media chops, com­mu­ni­ty man­age­ment and good project man­age­ment skills to work on some fun con­sumer brands. Apply Here So who is the ide­al Social Media Com­mu­ni­ty Man­ag­er? So what do they want you to do at this place? Let’s see, for starters, build a rap­port and cul­ti­vate rela­tion­ships with clients, through sound coun­sel, cre­ative prob­lem solv­ing, idea gen­er­a­tion, and flaw­less exe­cu­tion. Then con­duct influ­encer iden­ti­fi­ca­tion research and out­reach and con­tent cal­en­dars. You should be total­ly engag­ing exter­nal audi­ences, blog­gers, ven­dors, and agency part­ners. Man­age finan­cials and imple­men­ta­tion of client pro­grams and projects from con­cept to exe­cu­tion. Mon­i­tor, ana­lyze and report on client pro­gram met­rics…

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Finally, Foursquare Social Media star unveils its radically revamped new app

Finally, Foursquare unveils its radically revamped new app

After split­ting its busi­ness and user expe­ri­ence in two ear­li­er this year, Foursquare social media star has revealed its rad­i­cal­ly redesigned new app. Split­ting in two Social media man­agers who’ve been fol­low­ing the NY startup’s meta­mor­pho­sis this year will know that it launched Swarm back in May: this is now the home of Foursquare’s check in and it lets you find which of your bud­dies are near­by so you can link up for a Star­bucks, or what­ev­er else takes your mutu­al fan­cies. Now comes Foursquare 8.0, which has final­ly come out of pur­dah (it’ll be avail­able with­in the next few weeks). Our atten­tive social media man­ag­er will instant­ly spot that the company’s trade­mark green has gone, to be replaced with water­mel­on pink. And that rather cud­dly, bounc­ing ball-type logo has also been retired in favor of a strik­ing flag icon in the shape of the let­ter “F”. CEO Den­nis Crow­ley told The Verge jour­nal­ist Ellis Ham­burg­er that the new redesign brings to life the app he always want­ed to build. The deci­sion to split the com­pa­ny and place the check-in func­tion with swarm, he con­ced­ed, gen­er­at­ed con­tro­ver­sy and dis­sent from some. But user feed­back has been pre­dom­i­nant­ly pos­i­tive, Crow­ley main­tains,…

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Tinder’s new NY-based rival Hinge nets big new investment

Social discovery/matchmaking net­work Hinge has bagged a hand­some $4.5 mil­lion in new invest­ment, despite appar­ent­ly being a clone of Tin­der. Struc­tured data not end­less swip­ing The more dis­cern­ing social media man­agers who read this head­line will, of course, already be on the look­out for dis­tin­guish­ing fea­tures that make this New York start­up dis­tinct from its more estab­lished rival. And if those same social media man­agers exper­i­ment with both match­mak­ing apps they’ll quick­ly find it. Instead of swip­ing through seem­ing­ly lim­it­less queues of prospec­tive mates as in Tin­der, Hinge uses struc­tured data clues to cre­ate dai­ly “romance graphs.” It’s not as blood­less and math­e­mat­i­cal as it sounds: Hinge effec­tive­ly gives its users a dai­ly set of tai­lored match­es based on para­me­ters like a user’s pro­fes­sion, inter­ests, edu­ca­tion his­to­ry and pre­vi­ous roman­tic “likes” from the past. And it’s cer­tain­ly gain­ing a good­ly amount of trac­tion, with its Android and iOS user­base up 300 per­cent this year across the nine cities it oper­ates in: NYC, Atlanta, Boston, Chica­go, Dal­las, LA and Wash­ing­ton, DC (the com­pa­ny relo­cat­ed from the lat­ter to NYC last year). A big door opens OK, so it’s still a lot small­er than Tin­der, which man­ages 850 mil­lion swipes and 10…

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Social media brings disappointing results for businesses

Recent­ly busi­ness­es have start­ed to ana­lyze the suc­cess of their social media cam­paigns and their social media man­agers are fac­ing a dis­ap­point­ing set of results. In a sur­vey car­ried out by Gallup, more than 62% of busi­ness­es claimed that their social media engage­ments had no influ­ence on the pur­chas­ing deci­sions made by con­sumers, with only 30% acknowl­edg­ing that it had some influ­ence. Only 5% believed that social media exert­ed a great deal of influ­ence, while 3% did not know. These results were in spite of US com­pa­nies spend­ing an esti­mat­ed total of $5.1bn on adver­tis­ing on social media plat­forms dur­ing 2013. Gallup claims that Face­book and Twit­ter users are ‘high­ly adept at tun­ing out’ brand con­tent and con­clud­ed that ‘social media are not the pow­er­ful and per­sua­sive mar­ket­ing force many com­pa­nies hoped they would be.’ The dimin­ish­ing pow­er of Face­book Social media has also made it more dif­fi­cult for com­pa­nies to reach their tar­get mar­kets. For exam­ple, Face­book has made sig­nif­i­cant changes in the way it dis­plays their users’ news feeds, only fea­tur­ing those it believes they will be inter­est­ed in. Accord­ing to social-media ana­lyt­ics com­pa­ny, EdgeR­ank Check­er, this result­ed in a 16% down­turn in the num­ber of users brands…

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Buzzfeed — to raise its most massive investment yet?

Six months ago, we were report­ing on Buzzfeed’s record-break­ing prof­its, as the native advertising/viral content/news site con­tin­ued relent­less­ly on its seem­ing­ly unstop­pable upward tra­jec­to­ry. Accord­ing to Ven­ture­Beat, rumor has it that it’s now con­sid­er­ing a fifth fund­ing round which just might be as high as $200 mil­lion. You don’t need to be a vet­er­an busi­ness devel­op­ment man­ag­er to appre­ci­ate that when your com­pa­ny inspires that kind of con­fi­dence amongst investors, it’s turned into pure gold. A lit­tle tur­bu­lence The New York startup’s last fund­ing round was back in Jan­u­ary 2013, when it raised a com­par­a­tive­ly mod­est $20 mil­lion, bring­ing its total invest­ment at the time to $46.3 mil­lion. But savvy busi­ness devel­op­ment man­agers who’ve been fol­low­ing its recent progress care­ful­ly will know that it’s maybe over­sim­pli­fy­ing things to describe Buzzfeed’s progress sim­ply in terms of plain sail­ing. Things were look­ing fab­u­lous back in Novem­ber last year, when its for­ays into long-form jour­nal­ism and its list posts reached an audi­ence of over 130 mil­lion unique vis­i­tors. Fast-for­ward to this month, though, and it’s clear that the start­up has tak­en a cou­ple of hefty horse kicks recent­ly. For one thing, when it stopped pro­duc­ing so many inter­ac­tive quizzes – one of its…

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