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LeBook Business Development Job for Trend Setter -

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Revealed: Upworthy’s new revenue model

There can’t be many social media man­agers who haven’t heard of New York’s mete­or­i­cal­ly suc­cess­ful viral aggre­ga­tion and con­tent shar­ing start-up Upwor­thy; and with its recent­ly announced mon­e­ti­za­tion plan, there’ll be few­er still. Col­lab­o­rat­ing on native adver­tis­ing Last Octo­ber, short­ly after it raised $8 mil­lion in Series A, its exec­u­tives were already talk­ing about mak­ing mon­ey through spon­sored adver­tis­ing. Now they’ve lift­ed the veil on those plans: it’s going to bring in spon­sored con­tent through its new “Upwor­thy Col­lab­o­ra­tions” pro­gram. That might leave social media man­agers feel­ing puz­zled. Can native adver­tis­ing real­ly fit with a com­pa­ny ethos that’s osten­si­bly com­mit­ted to social issues? Here’s a state­ment from the recent com­pa­ny blog unveil­ing the ini­tia­tive: they’ve clear­ly antic­i­pat­ed that ques­tion: “We know there are seri­ous con­cerns any time a media com­pa­ny decides to work with adver­tis­ers. The most impor­tant thing for us is to find a way to grow with integri­ty while retain­ing your trust. That’s why it’s so impor­tant to us to be straight up with you — our com­mu­ni­ty — and let you know what we’re doing and why we’re doing it. We’ll keep tweak­ing this mod­el as we learn and get feed­back from you, but we both believe…

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Nextt aims to lead the third wave of social media: from virtual to private face-to-face sharing in the real world

Savvy social media man­agers like to keep abreast of new devel­op­ments in case the next big thing comes along; and per­haps Wis­­con­sin-based start­up Nextt is poised to fit that bill hand­some­ly. From vir­tu­al to real expe­ri­ences Co-founder and CEO Mark McGuire explains that Nextt isn’t pri­mar­i­ly about build­ing up a mas­sive tribe of vir­tu­al fol­low­ers you hard­ly know, but hon­ing in on a few spe­cial friends you’d like to share expe­ri­ences with soon in the real world. And the empha­sis is on soon – hence the name of the com­pa­ny. But sea­soned social media man­agers might well ask, “Can a start­up real­ly change entrenched user behav­ior wed­ded to vir­tu­al shar­ing only?” McGuire clear­ly thinks so. He iden­ti­fies two suc­ces­sive social media waves: the Face­book and LinkedIn wave, which was all about cap­tur­ing social or pro­fes­sion­al his­to­ry, and the Twitter/Snapchat wave, which was all about shar­ing one’s in-the-moment cur­rent sta­tus. With Twitter’s IPO, it’s not undu­ly fan­ci­ful to sur­mise that that wave may now be crest­ing. Nextt aims to help peo­ple escape from the pres­sure to share in vir­tu­al form a suc­ces­sion of tran­sient present expe­ri­ences; instead, it helps you plot a near future involv­ing joint activ­i­ties in the real world…

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INTERVIEW: Is Swayy the Content Creation Platform You’ve Been Waiting For?

Is Swayy the Content Creation Platform You’ve Been Waiting For?

Can a group of smart peo­ple from Israel do a bet­ter job of find­ing the most rel­e­vant con­tent for your audi­ence?    Roy Weiss­man from MediaJobs.com spoke with Lior Degani, of Swayy, who agreed that there was lots of com­pe­ti­tion in the space but explained why he believes that Swayy will rise above them all. “What Swayy does, it goes over your com­mu­ni­ties, your audi­ence, your social, your pho­tos and every­thing, and start check­ing out what they react bet­ter to, what top­ics they react bet­ter to, and pro­vide the con­tent accord­ing to that.” Lis­ten in or read along as Roy Weiss­man talks with Lior about why he believes Swayy will become the leader in its mar­ket. You can lis­ten to the inter­view as well as read it below:     Roy:   My name is Roy Weiss­man from MediaJobs.com.  Today we’re speak­ing with Lior Degani from Swayy.co. Swayy is a per­son­al­ized con­tent cura­tion plat­form that helps you dis­cov­er engag­ing con­tent to share with your audi­ence to share on social media. Wel­come Lior. How are you? Lior:   Hi. I’m great. Thanks for hav­ing me. Roy:   You’ve got this busi­ness and we’re talk­ing about a social con­tent cre­ation plat­form. Lior:   Yes. Roy:   You know,…

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Social video editing app creator Magisto capitalizes on its meteoric success with a major investment round

As any expe­ri­enced social media man­ag­er can tell you, when a two-year-old social start­up man­ages to raise $13 mil­lion in invest­ment, it’s prob­a­bly doing some­thing seri­ous­ly right. Like, for exam­ple, New York-based Mag­is­to, cre­ators of an inge­nious social video edit­ing app, which has just bagged pre­cise­ly that prince­ly sum, cour­tesy of a fund­ing round led by Qual­comm Ven­tures and San­disk. Oth­er par­tic­i­pants includ­ed exist­ing investors Li Ka Shing’s Hori­zons Ven­tures and Mag­ma Ven­ture Part­ner. Video sto­ry­telling the intel­li­gent way But what, the intrigued social media man­ag­er will be ask­ing, has attract­ed hard-nosed investors to Mag­is­to? Well for one thing, its growth has been phe­nom­e­nal: in the space of just two years, it’s signed up in excess of 13 mil­lion users, all of them enthralled by its addic­tive “video sto­ry­telling” app. The app is lit­tle short of a slice of heav­en for every­one who hates video edit­ing. And that prob­a­bly means every­one. Magisto’s pro­pri­etary algo­rithms use cut­ting edge Arti­fi­cial Intel­li­gence tech­nol­o­gy to do the don­key work. Users sim­ply touch the “Select a gallery” but­ton on their smartphone’s touch­screen, pick the videos they’d like to be edit­ed (and select a sound­track to play along to them) and then touch the onscreen “Make…

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New York social media startup Upworthy makes videos that matter go viral like no one else

Upworthy’s co-founder, Peter Koech­ley describes how his media site suc­ceeds in its mis­sion: to make videos with impor­tant con­tent – con­tent that real­ly impacts on how peo­ple live their lives — go “as viral as some idiot surf­ing off his roof”, to bor­row from the web­site. He puts it like this: “From the very begin­ning we said we’re not going to do news. It sort of feels like tod­dlers play­ing soc­cer. Everyone’s run­ning after the ball. We want to be doing some­thing that adds val­ue. Instead of doing the most time­ly thing, or to have it first, we kind of want to be the place that’s reli­ably great, even though we’re not first. And in that sense we’re more magazine‑y than newsy. We’re adding more con­text, and frankly not stress­ing about top­ics that oth­er peo­ple are talk­ing about.” Social media man­agers will doubt­less be intrigued as to how the site is kept ‘reli­ably great’; Upwor­thy pro­claims that its video con­tent is “…sen­sa­tion­al and sub­stan­tial. Enter­tain­ing and enlight­en­ing. Shock­ing and sig­nif­i­cant.” And with its vast fol­low­ing on Face­book, that claim is no exag­ger­a­tion. Spon­sored con­tent Hav­ing recent­ly raised $8 mil­lion in Series A fund­ing (it raised $4 mil­lion last Octo­ber), Upwor­thy…

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