Anyone with a little experience of media jobs in social media will appreciate that a startup that soars to a $15 million valuation and looks set to close a Series B round worth at least $2.5 million less than three years after its launch is ticking a lot of positive boxes. And rumor has it that New York social media startup Loverly, a kind of Pinterest for soon-to-be brides, is poised to do just that.
Social media managers who’ve heard of Loverly will know that it serves as a central marketplace that helps prospective brides find out about and save great wedding ideas. That means helping them find the right people to hire, as well as all the things they might like to buy to make their special day seriously Special, with a capital ‘S’.
Users can curate a board of ideas (hence the Pinterest comparison), and make them public for other brides-to-be to find inspiration in. The boards can be both editor-curated (such as honeymoon ideas, or bridesmaid dresses for beach weddings) and user-generated. The site’s proprietary tagging system automatically adds between 4 and 20 tags to each image, indexing features like style, color, location, and season, plus additional items like who the photographer was, who the dress designer was, the planner, the florist, etc. It even tags features such as where the desserts came from, where the venue was and what the rentals included.
Fledgling to powerhouse
In two years, the startup has shot from a fledgling with $500k in seed funding to a veritable powerhouse hosting a quarter of a million purchasable products from more than 2,000 brands. And the purchasable stuff constitutes a mere fraction of the total images available on the platform.
Social media managers interested in success stories might also like to note that Loverly’s app has attracted in excess of 90k downloads since 2013, and its web network now reaches more than 2.6 million people in search of wedding inspiration.
It has recently launched the “Real Weddings” feature which lets users collate professional photographs of their weddings on a single page, letting people who want to look at a particular event (instead of, say, the color of a product) see the whole splendid show in one go.
As things stand, Loverly is neither denying nor confirming the Series B story.