It’s no secret to pros with media jobs in mobile advertising agencies that success frequently hinges on good analytics as much as it relies on creative talent. And one of New York’s newest residents, SoHo-based mobile advertising startup Decisive, is on a mission to become
Erstwhile Googler Gabor Cselle teamed up with his ex-Google buddies Tural Badirkhanli and Nassar Stoertz last year to launch his Big Idea on how to fix mobile advertising. After raising $1.9 million in seed funding, the result was Namo Media, the San Francisco-based ad startup
People with media jobs in mobile advertising agencies who frequent these pages will probably feel that it was only five minutes ago that we were reporting a big new update from Blippar, the lightning fast augmented reality mobile advertising platform based in New York and
San Mateo-based startup Drawbridge, whose ad retargeting technology helps mobile advertising agencies and brands target their ads to relevant consumers across devices and platforms, has just announced that it’s now added support for video ads to its repertoire, too. A gateway to new categories of
Most people working in media jobs in mobile advertising agencies would agree that, in the age of multiple media sources, advertisers need to know which networks they’re getting the best results from. And since its launch in 2011, New York mobile app measurement, attribution and